ODESK UPWORK SOCIAL MEDIA MARKETING TEST CORRECT ANSWER 2015 (PART 3)
Question 1: What methods of social network marketing should a company always use?
a. Blogging only
Ans: b. Twitter, Blogs, Facebook
c. YouTube
Ans: d. Depends on the company, their product, their audience
Question 2: What is the term adopted for updates by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 3: What is meant by “guerilla marketing”?
Ans: a. Using resources such as time, energy and imagination rather than money to market
Ans: b. Using advertising spots which utilize gorillas to capture the audience
Ans: c. Having a large scale marketing budget
d. Using television ads instead of web ads
Question 4: What is meant by Brand Management?
a. Managing the marketing staff
b. Management of the marketing budget
Ans: c. The company executive management team
Ans: d. Creating a consistent image for the company
Question 5: Why is it important to post to a blog regularly?
a. It reduces the cost per blog post
Ans: b. Keep readers engaged and also give search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put
Question 6: What is "guerrilla marketing"?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Question 7: What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
Question 8: Which of the following is an important aspect of creating blogs and posting content?
Ans: a. Using a witty user name
Ans: b. Posting at least once a month to the blog
Ans: c. Social Media Optimization
d. Using humor
Question 9: What is a "vlog"?
a. Video Log
Ans: b. Video blog
c. Log of blog activity
Ans: d. New technology to aid in blogging
Question 10: What can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
Ans: d. Use Groups, both company originated and posting to other groups
Question 11: What is meant by the "blogsphere"?
a. The act of writing a blog
b. Specific niche blog community
c. The interconnected community of blogs via linking to each other
d. Advertising done via blogging
Question 12: How can a company ensure that the proper audience finds their YouTube videos?
Ans: a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
Ans: c. Use of keywords
d. Sending out mail advertisements
Question 13: In a company who should own the social marketing plan?
Ans: a. Head of Marketing
Ans: b. CFO
c. President
d. Operational staff
Question 14: What is meant by "micro-blogging"?
Ans: a. Blogging daily
b. Blogs which are posted by companies, not individuals
Ans: c. Blogs with limited individual posts, limited by character count typically
d. Blogging from mobile devices
Question 15: What is meant by A/B testing in marketing?
a. Testing of 2 different products
Ans: b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Question 16: What is “social media optimization”?
Ans: a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Question 17: What place does Pricing have in marketing?
a. Higher prices guarantee higher revenue stream
b. The company should actively market how much their products cost
Ans: c. Different pricing levels can be tested to see what elicits the best consumer response
d. Marketing based on the pricing level relative to competition is important
Question 18: What would the marketing budget section of a marketing plan detail?
a. The cost to write the plan
Ans: b. The expected costs for each ad campaign based on the delivery method
Ans: c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Question 19: How can a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter the company site
b. Selling ad space on the company website
Ans: c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
Ans: d. Creating a magazine print ad with the company website
Question 20: What is the ultimate goal of social network marketing plan?
a. To satisfy investors in the company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the company and give them an action time to perform
Question:- What methods of social network marketing
should a company always use?
Answer:- Depends on the company, their product, their audience
Question:- What is “guerilla marketing?
Answer:- Marketing which relies on time and energy rather than a large dollar budget.
Question:- What is meant by Brand Management?
Answer:- The company executive management team.
Question:4 Which of the following is an important aspect of creating blogs and posting content?
Answer:- Posting at least once a month to the blog.
Question:- What is a “call to action”
Answer:- Giving an advertisement’s receiver a specific direction such as “visit the site”.
Question:- What is a “vlog”?
Answer:- New technology to aid in blogging
Question:- What can a company do on Facebook apart from their page to create a following?
Answer:- Use Groups, both company originated and posting to other group.
Question:- In a company who should own the social marketing plan?
Answer:- Head of Marketing.
Question:- What is meant by “micro-blogging”?
Answer:- Blogs with limited individual posts, limited by character count typically.
Question:- What is meant by A/B testing in marketing ?
Answer:- Testing 2 versions of an advertisement to see which elicits the best response.
Question:- What Place does Pricing have in marketing ?
Answer:- Different Pricing levels can be the pricing level relative to competition is important
Question:- What would the marketing budget section of a marketing plan detail?
Answer:- The expected costs for each ad campaign based on the delivery method
Question:- How can a company use the same material for both traditional and social network marketing ?
Answer:- Utilizing a television ad campaign online as well on their site and sites such as YouTube.
Question:- How often should a marketing plan be revisited?
Answer:- As often as needed in order to revisit the plan of action and revise any new actions
Question:- Which of the following would be leveraging both social network and traditional marketing ?
Answer:- A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Question:- How does creating a social network marketing plan differ from a traditional marketing plan?
Answer:- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Question:- What should be the length of an blog post?
Answer:- A few sentence mixed with several links to other sites and references.
Question:- Why is there no specific definition of what is social media marketing?
Answer:- The concept is relatively new compared to traditional marketing and is still being defined.
Question:- What is meant by the “blogosphere”?
Answer:- The interconnected community of blogs via linking to each other
Question:- How do ebooks represent a from marketing ?
Answer:- They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Answer:- Depends on the company, their product, their audience
Question:- What is “guerilla marketing?
Answer:- Marketing which relies on time and energy rather than a large dollar budget.
Question:- What is meant by Brand Management?
Answer:- The company executive management team.
Question:4 Which of the following is an important aspect of creating blogs and posting content?
Answer:- Posting at least once a month to the blog.
Question:- What is a “call to action”
Answer:- Giving an advertisement’s receiver a specific direction such as “visit the site”.
Question:- What is a “vlog”?
Answer:- New technology to aid in blogging
Question:- What can a company do on Facebook apart from their page to create a following?
Answer:- Use Groups, both company originated and posting to other group.
Question:- In a company who should own the social marketing plan?
Answer:- Head of Marketing.
Question:- What is meant by “micro-blogging”?
Answer:- Blogs with limited individual posts, limited by character count typically.
Question:- What is meant by A/B testing in marketing ?
Answer:- Testing 2 versions of an advertisement to see which elicits the best response.
Question:- What Place does Pricing have in marketing ?
Answer:- Different Pricing levels can be the pricing level relative to competition is important
Question:- What would the marketing budget section of a marketing plan detail?
Answer:- The expected costs for each ad campaign based on the delivery method
Question:- How can a company use the same material for both traditional and social network marketing ?
Answer:- Utilizing a television ad campaign online as well on their site and sites such as YouTube.
Question:- How often should a marketing plan be revisited?
Answer:- As often as needed in order to revisit the plan of action and revise any new actions
Question:- Which of the following would be leveraging both social network and traditional marketing ?
Answer:- A print advertisement in a magazine which drives people to a website where there is a free trail offer.
Question:- How does creating a social network marketing plan differ from a traditional marketing plan?
Answer:- There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.
Question:- What should be the length of an blog post?
Answer:- A few sentence mixed with several links to other sites and references.
Question:- Why is there no specific definition of what is social media marketing?
Answer:- The concept is relatively new compared to traditional marketing and is still being defined.
Question:- What is meant by the “blogosphere”?
Answer:- The interconnected community of blogs via linking to each other
Question:- How do ebooks represent a from marketing ?
Answer:- They are often free, include useful information, and direct the reader onto the company which created the ebook for.
Question 21:
How often should a marketing plan be revisited?
a. Never,
once written it is complete
Ans: b. As
often as needed in order to revisit the plan of action and revise any new
actions
c. At
company board meetings
d. During
the financial review of the company each month
Question 22:
Which of the following would be leveraging both social network and traditional
marketing?
a. Handing
out print advertisements with a coupon for a store
Ans: b. A
print advertisement in a magazine which drives people to a website where there
is a free trial offer
c. Posting
an advertisement on a message board
d. Hosting a
video ad on YouTube not otherwise seen elsewhere
Question 23:
How does creating a social network marketing plan differ from a traditional
marketing plan?
a. The brand
image should be completely different for social marketing
Ans: b. The
staff requirements and skill sets for social marketing are different
Ans: c.
There is no need for a social marketing plan, but social marketing plan is
required for traditional marketing
d. Other
than the method of delivery, a marketing plan either way will be similar
Question 24:
What should be the length of an blog post?
Ans: A few
sentence mixed with several links to other sites and references.
Question 25:
Which of the following is valuable in increasing a page rank?
a. Paying
for placement
b. Static
content
Ans: c.
Quantity of links from other highly ranked pages to your site
d. No
contact information
Question 26:
Why is there no specific definition of what is social media marketing?
Ans: a.
There is not governing body over social media marketing
b. Companies
cannot come to one definition
Ans: c. The
concept is relatively new compared to traditional marketing and is still being
defined
d. It had
not yet been widely accepted
Question 27:
What is meant by the “blogosphere”?
Ans: The
interconnected community of blogs via linking to each other
Question 28:
What is meant by the “blog o sphere”?
Ans: The
interconnected community of blogs via linking to each other
Question 29:
How do ebooks represent a from marketing?
Ans: They
are often free, include useful information, and direct the reader onto the
company which created the ebook for.
Question 30:
If marketing is relatively easy to do online
Ans: Hired
experts can drive the best results of campaigns and help guide the company in
its marketing
Question 31:
What should a company do for commercial advertisements on YouTube in order to
maximize their effectiveness.
Ans: a. Ask
the watcher to visit the company site at the end of the video
b. Make the
videos at least 5 minutes long
c. Make the
videos under 10 seconds
d. Have the
CEO featured in the advertisement
Question 32:
Which of the following are podcasts least likely to target?
Ans: a.
Sales
b. Branding
c. Customer
loyalty
d. Customer
delivery
Question 33:
Why is the subject line of any email campaign important?
a. It gives
the person an opportunity to delete the email before reading it
Ans: b. It
is all the receiver sees besides the email address until they open the email
c. It let
the receiver know they are about to be sold something
Question 34:
What is the general purpose of posting a video blog routinely to YouTube?
a. It allows
the company to hard sell its products
Ans: b. It
allows the company to drive website traffic to its blog
Ans: c. It
can be used to disperse the company contact information
d. It allows
followers to create a personal connection with the employees of the company
Question 35:
What is the term used for a person who is receiving updates of another Twitter
user's updates?
a. User
Ans: b.
Follower
c.
Connection
d. Friend
Question 36:
What style of blogging would be most effective for building relationships with
customers?
a. Using the
blog only for press releases
b. Posting
resumes of the company officers
Ans: c.
Posting articles about how terrific the company is, and putting down the
competition
Ans: d.
Writing posts about the company and its ups and downs from inside, personalized
approach
Question 37:
How much a company pay for the given example: Ad displays 20 times, 2 users
click the ad, cost per click is 5 cents.
a. 90 cents
Ans: b. 10
cents
c. 20 cents
d. 1 cents
Question 38:
What do Connections on LinkedIn effectively represent?
Ans: a. Random
strangers who found the company
b. People
the company has sold product or services to
c. An avenue
to disperse coupons
Ans: d.
People and other companies the user is connected to directly
Question 39:
Which 3 industries are the largest users of affiliate marketing?
a.
Prescription drugs, electronics, child products
b. Gambling,
adult, retail
c. Retail
outlets, bakeries, beverage
Ans: d.
Computer equipment, auto manufacturers , construction
Question 40:
How can a company convert posts on Twitter to sales?
a. Write
demanding points about the competition
b. Write
posts about personal information of the CEO
Ans: c.
Creating posts which drive followers to their site
Ans: d.
Constantly post updates about how the company needs more sale
Question 41:
What can a company do to offset the cost of running a blog?
Ans: a.
Place ads on the blog which generate pay per click income
Ans: b.
Charge users a fee to read the blog
c. Only
allow past customers to read the blog
d. Require a
monthly membership to the entire company website
Question 42:
What is a double opt in process?
a. Someone
must email the firm twice to get on a list
Ans: b.
Someone must ask to be on your email list, and then verify by clicking a link
they want to be on it
c. Someone
must email the firm twice to get off an email list
d. Someone
has to send an email confirming an online purchase
Question 43:
What is the ultimate goal of a social network marketing plan?
a. To
satisfy investors in the company
b. To
justify spending in marketing
c. To find investors
for a company
Ans: d.
Drive potential customers to the company and give them an action item to
perform
Question 45:
22 What is “wiki”?
a. Form of
blogging
b. A social
networking site
Ans: c.
Interconnected and user generated knowledge management systems
d. A tool
for posting to social media networks
Question 46:
Which type of marketing would a company blog be considered?
Ans: a.
Social Network Marketing
b.
Traditional Marketing
c. Both
d. Neither
Question 47:
Which of the following are podcasts least likely to target
Ans: sales
Question 48:
What is the term adopted for updates posted by Twitter users?
Ans: a.
Tweets
b. Twoots
c. Twinks
d. Posts
Question 49:
What does the Answers section of LinkedIn allow people to do?
a. Users to
post questions directly to companies
Ans: b. Post
questions based on a category, and receive responses from experts in the field
c. Post
links to the company press releases
d. A meeting
place for new connections
Question 50:
What non financial measure of marketing is important to track?
a. CEO
performance
b. Number of
new hires in marketing
Ans: c.
Number of impressions
Ans: d. New
customer acquisition
Question 51:
What does updates to Facebook status resemble most closely?
a. Video
blogs
Ans: b.
Posts on Twitter
c. A company
white page
Ans: d.
Articles on LinkedIn
Question 52:
How does a blog directly impact sales of a company?
a. It tells
customers what products to buy
b. It can be
used to talk negatively about the competition
Ans: c. It
is typically used as the way to disperse company coupons
Ans: d.
Typically a blog does not directly create sales
Question 53:
What is the main reason traditional marketing will never completely go away?
a. It is a
cheaper than social media marketing
Ans: b. All
companies are required by law to use traditional marketing techniques
c. There are
better tax write offs for traditional marketing
Ans: d. It's
proven to work time and again
Question 54:
What style of videos can a company post on YouTube?
Ans: a.
Video Blogs
b. Television
Commercials
d. Product
Demonstrations
Ans: All of
the above
Question 55:
What should a company post on Twitter?
a. New
product launches
b.
Significant company news
c.
Occasional day to day posts of interest
Ans: d. All
of the above
Question 56:
How is site traffic useful in evaluating marketing?
Ans: a.
Overall site traffic can be followed and a general idea of marketing's impact
on it can be determined
b. There is
no correlation site traffic and marketing
Ans: c. Ads
can send receivers to a specific landing page, which can be tracked
Ans: d.
Product sales from the company website can be attributed directly to the
marketing campaign
Question 57:
What is another term for “social media”?
Ans: a.
Media Optimization
Ans: b.
Consumer Generated Media
c. Advertising
Socialization
d. Consumer
Media Advertising
Question 58:
Why would a company hire internet marketing specialists if marketing is
relatively easy to do online?
a. It
reduces taxable profits
b. To get a
second opinion
c. Creates
goodwill
Ans: d.
Hired experts can drive the best results of campaigns and help guide the
company in its marketing
Question 59:
What feature does LinkedIn offer for pay accounts?
a. Ability
to post pictures
Ans: b.
Increased abilities to connect directly and send messages to people
c. Ability
to post in Groups and create a Group
d. Ability
to block users
Question 60:
What is the method for being linked to other users on LinkedIn?
a. Followers
Ans: b.
Connections
c. Friends
d.
Associates
Question 61:
How can a company create a forum for dialogue on LinkedIn?
a. Post
updates to the company status
Ans: b. Use
of Groups
c. Change
the company profile regularly
d. Post
demeaning comments for the competitors' pages
Question 62:
What should be the length of an effective blog post?
a. Several
pages in length
b. No more
than a few sentences
c. A few
sentences mixed with several links to other sites and references
Ans: d. A
few paragraphs
Question 63:
What is affiliate marketing
Ans: when a
3rd party helps market your business. And in turn your pay them a commission
based on sales as aresult of their efforts
Question 64:
What traditional marketing technique is YouTube closest to?
a. Print
advertising
Ans: b.
Television advertising
c. Radio
advertising
d. Mail
Advertising
Question 65:
What is a method of marketing on Facebook which can reach several users by
spending money?
a. Pay money
for a better quality Facebook account
b. Pay a
third party to make posts to your account
c. Charge a
fee for users to be your friends
Ans: d. Facebook
Pay Per Click placed advertisements
Question 66:
What is meant by the concept of “viral” in social media?
Ans: a.
Social media which is spread to viewers by the consumer, growing in popularity
Ans: b. It
is a method of branding a company
c. Advertising
which can easily be emailed
d. Marketing
advertisements which are not serious
Question 67:
Why would a company possibly want to spend more on PPC early on?
a. It costs
less early on
Ans: b. To
drive traffic to their site and increase awareness
c. To let
the competition know they are serious
d. To sell
more products
Question 68:
How far into the future should a company plan its marketing activities?
Ans: a. Up
to 1 year
b. 5 years
c. 1 month
Ans: d.
Indefinitely
Question 69:
Why is Facebook the most well rounded social networking marketing space?
a. It has
been around the longest
b. It does
not cost any money
Ans: c. It
allows for video, short posts, long posts, articles, pictures – all aspects of
other sites combined into one
d. It allows
for pictures
Question 70:
What is the character limit for posts on Twitter?
a. No limit
b. 100
characters
Ans; c. 140
characters
d. 200
characters
Question 71:
What is meant by “white hat”?
Ans: a. When
markets show up for work wearing white hats
b. Dishonest
techniques for gaining higher ranking
c. Ethical
and honest methods of increasing page ranking
d. Soft ware
use to increase ranking
Question 72:
Why is it important to have a company blog hosted on the company web domain
versus a third party blogging site?
a. Required
by law
Ans: b.
Search engine rankings will include hits on the blog as part of the overall
website hits
c. Requires
less effort to maintain
d. Cannot be
hacked easily
Question 73:
What is a “value proposition”?
Ans: a. The
pricing of the product
b. The same
as a business plan
c. A
statement as to how the company will make more money
d. A
statement as to how the company adds value for customers
Question 74:
What type of status updates would drive visitors to the company site?
Ans: a. An
update telling friends they hope to see them all soon
Ans: b. A
link to a new press release hosted on the company site
c. A link to
a third party hosting a company press release
d. A picture
of the CEO
Question 75:
How does YouTube serve a dual purpose in social media marketing?
a. It can be
used as a company blog as well as video advertisements
b. It can be
used for company pictures and videos
c. It can be
used to host the company website as well as videos
Asn: d. It
can be used as the forum for dispersing company videos, as well as a host when
embedding videos in sites outside of YouTube
Question 76:
How can LinkedIn serve the company aside from social network marketing?
Ans: a. Job
openings can easily be dispersed to qualified candidates on LinkedIn
b. Company
pictures can be posted to the profile
c. Negative
press about the competition can be easily spread
Ans: d.
Pricing lists can be posted
Question 77:
Which of the following would not be effective in headline writing?
a. Using
words that draw attention
b. Using
words that people may search for
Ans: c.
Using small words which take up space and do not add value
d. Using
words such as “new, exciting, special offer”
Question 78:
How can a company place itself as an expert in a certain area of expertise?
a. Post
updates which brag about the company
Ans: b.
Actively answer questions in the Q&A section of the site
c. Post
comments on competitors pages stating how they are inferior
Ans: d.
Answer questions in all categories, even ones the company is not in business
of.
Question 79:
What is the overall goal of social media marketing for companies?
Ans: a.
Generate sales
b. Increase
company headcount
Ans: c.
Increase their web presence
d. Help
accelerate product launches
Question 80:
How can a podcast be used to drive customers to a website?
a. By only
hosting the podcast on the website
b. By giving
information on the podcast which gives the listener the desire to learn more,
and directing them to the website for information
c. By making
the podcast a premium one which costs money
Ans: d. By
telling the listeners that they need your product
Question 81:
What is a "call to action"?
Ans:
a. Giving an advertisement's receiver a specific direction such as 'visit the
site'
b. Using
telemarketing to reach out to potential customers
c. Defaming
the competition
d. Creating
a new marketing campaign
Question 82:
What are the four P’s of marketing?
Ans: a.
Placement, production, procurement, procedures
b. Product,
price, place, promotion
c. Position,
price, production, premature
Ans: d.
Product, promotion, procedures, procurement
Question 83:
Why is affiliate marketing a favorable from of marketing?
a. It is
inexpensive.
b. Nothing
is paid unless there is a sale resulting from the affiliate’s efforts.
Ans: c. It
guarantees increased sales
d. It is
complex so not many people utilize it
Question 84:
What is meant by “Marketing Creative”?
a. The
employees in the marketing department
Ans: b. The
content for marketing and its creative aspect
c. The
methods used to distribute marketing material
d. The
branding image of the company
Question 85:
Which type of marketing would be a company blog be considered?
a. Social
Network Marketing
b.
Traditional Marketing
c. Both
d. Neither
Question 86:
What would be the marketing budget section of a marketing plan consist of?
a. The cost
to write the plan
Ans: b. The
expected costs for each ad campaign based on the delivery method
c. The
overall marketing budget for a year
d. The
marketing personnel job descriptions
Question 87:
What is one measure a company can use to validate the usefulness of its video
posts on YouTube?
a. The
number of followers
Ans: b. The
amount of views of the video
c. The
number of videos the company has up
Ans: d. The
sales volume of the company
Question 88:
What does the product portion of the 4 P's of marketing focus on?
Ans: a. The
product or service being marketed to consumers
b. The
manufacturing process
c. How the
price will be set for the product
Ans: d. How
the new product will be promoted
Question 89:
What additional feature does Facebook have that helps engage in a dialogue with
followers?
a. Ability
to leave messages for each other
b. Ability
to chat live
c. Ability
to post updates live
d. Ability
to post updates from a mobile device
e. All of
the above
Question 90:
Why would a company possibly want so spend more on PPC early on
Ans: to
drive traffic to their site and increase awareness
Question 91:
Why are purchased email lists typically ineffective?
a. They are
too expensive
b. They
distribute an email to far more people than the company has in its contacts
Ans: c. They
make up fake emails to sell
d. They are
not targeted at customers specific to your company and have high bounce rates
Question 92:
Why has web marketing become a popular form of marketing?
a. It is
much cheaper than other forms and often more effective
b.
Television advertising is being offered less
c. It is
easier than traditional marketing
Ans: d. It
has been heavily advertised
Question 93:
Why would a firm employ guerilla web marketing?
a. It is
guaranteed to work
b. It allows
greater flexibility
Ans: c. It
gives the firm more control over its marketing budget.
d. It is
unconventional and can often leave a lasting impression on potential customers
Question 94:
What is contingency plan?
a. A second
written plan in case management doesn't like the original plan
b. A
detailed marketing plan
c. A set of
actions to be taken if the origin l plan does not perform as anticipated
d. A
marketing plan written just for social networking
Question 95:
Why is affiliate marketing a favorable form of marketing
Ans: it
grantees increased sales
Question 96:
Why are affiliates not the same as having a sales force?
a. The
affiliates are virtual
b. The
affiliates can be based anywhere in the world
c. The
affiliate only drives traffic, they do not necessarily convert them to sales
Ans: d. The
affiliates have limited availability
Question 97:
Why is it important to fine tune the timing of the ad and keywords used
Ans: to
carefully target the customer base desired, not wasting impressions and clicks
Question 98:
Why is the subject line of any email comparing important
Ans: it is
all the receiver sees besides the email address until they open the email
Question 99:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High
quality audio and high quality content
b. If it’s
funny
c. Broad
based podcasts with no general direction
Ans: d.
Having several hosts and a myriad of topics
Question
101: How is the “open rate” important?
a. It tells
the company how many people clicked on the links in the email
Ans: b. It
lets the company know how many people bought a product
c. It is the
number of people who received the mail
d. It is the
number of people who actually opened the email sent to them, giving the company
insight in to how effective the email marketing campaign was
Question
102: How is the pricing model of a click determined?
a.
Standardized rate for the ad
Ans: b.
Google sets the price worldwide
c. Ads
always cost more in later months
d. The more
popular a search term the more a customer will have to pay to use that term in
his/her target keywords list
Question
103: How can a podcast be used to brave customers to a website
Ans: by
telling the listeners that they need your product
Question
104: How do eBooks represent a form of marketing?
a. They are
often free, include useful information, and direct the reader onto the company
which created the eBook for further information
b. They are
not a form of marketing
c. They can
be placed on free sites where paid advertisements generate income
d. They can
be used to defame the competition
Question
105: How can supplemental materials be delivered to the podcast listener?
a. Embedded
into the audio file
b. Files can
be made available for download along with the link to the podcast
Ans:
c. The listener has to go to a special site only during the podcast
Ans: d. The
listener must pay for any additional materials
Question
106: How important is content on a site when optimizing it?
a. Not
important at all does not factor in
b. Mildly
important to keep customers happy
Ans: c. It
is the only thing which creates a higher ranking in search engines
d. Very
important new content especially
Question
107: What is meant by “niche marketing”?
Ans: a.
Targeting a broad based group of people
b. Targeting
a very specific demographic
c.
Advertising on the television
d.
Advertising only online
Question
108: What is meant by “whit hat”
Ans: When
marketers show up for work wearing white hats
Question 109:
What should a company do once it achieves its search engine ranking goals?
a. Stop
promoting site
b.
Constantly monitor and improve their site in order to maintain their ranking
c. Revise
the site once in awhile
Ans: d. Sell
advertising on their site
Question
110: What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost
is low
Ans: b. It
brings additional traffic to a site
c. Affiliate
will use unethical techniques to drive customers in hopes of earning a
commission
d. It is only
paid for based on successful selling
Question
111: What is a secondary reason to actively maintain a company blog, besides
giving potential customers something to read?
a. It keeps
the marketing staff busy in down times
Ans: b. It
impresses clients
c. A well
maintained blog will help increase page rank with search engines
d. It makes
the company seem larger than it is
Question
112: What is the purpose of a traditional press release?
a. Is acts
as a direct marketing sales tool
b. It can be
mailed out to potential clients
c. It
announces company information to a widely dispersed group of people
Ans: d. It
target markets to internet users
Question
113: What is the purpose of sending a monthly newsletter?
a. It
creates work for employees at the company
b. It builds
branding creates awareness and connection with potential clients
Ans: c. It
gives people a chance to opt out of ever talking to your company again
d. Required
by law
Question
114: What is an auto-responder?
a. A person
who replaces to all emails for the company
b. An
automatic email message sent to someone who takes an action such as submitting
a form on a company website
Ans: c. A
method of direction communication with clients
d. An email
relay system
Question
115: What is the “active voice” style of writing ads?
a. Using
“you” and not “I” or “we”- directing wording towards the customer
b. Writing
in the first person
Ans: c.
Writing in the third person
d. Speaking
omnisciently
Question
116: What is the formula for calculating cost per customer acquisition?
a. Marketing
spent on television divided by the number of new customers
b. Sales
divided by customers
c. Total
marketing budget divided by all customers ever
Ans: d.
Total marketing budget for a specific period divided by the number of new customers
for that same period
Question
117: What is “cost per customer acquisition”?
Ans: a. The
amount a company pays a customer to try their product
b. The
average cost of marketing spent per new customer
c. The cost
of marketing staff
d. The cost
to beat competitors
Question
118: What is “cost per action”?
Ans: a. Same
as pay per click
Ans: b. A
payment agreement where a specific action creates a payable event for the
affiliate such as a click a purchase a number of page views
c. A payment
agreement where costs change depending on volume
d. The
product cost
Question
119: What is an “impression”?
a. When a
person buys a product from a site
Ans: b. When
your ad is displayed on a page online, not necessarily clicked on
Ans: c. When
an ad is clicked on when an ad on
d. When an
ad makes an impression on a client
Question
120: What is meant by “web 2.0”?
a. The
resurgence of internet companies with more interactive focus, such as blogging
and social networking
b. Any
website which has survived the dot com bust
c. Sites
made using new technology
Ans: d.
Internet companies who focus on retail sales
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