Odesk uPwork SEO Test Correct Answer 2015 Part 1
1.
If a website’s search engine saturation with
respect to a particular search engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
a. less than 30%
b. 30 percent
c. more than 30%
3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
5. If you enter ‘Help site:www.go4expert.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com
6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
9. Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching
18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above
19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology
20. Which of the following statements are correct with regard to using javascript within the web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code
21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos
24. Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live
25. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10%
26. The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website
29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No
30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.
32. Google gives priority to themed in-bound links.
a. True
b. False
33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing
34. s Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages
35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website
36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months
37. All major search engines are case sensitive.
a. True
b. False
38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
2. 10 people do a web search. In response, they see links to a variety of web pages. Three of the 10 people choose one particular link. That link then has a __________ clickthrough rate.
a. less than 30%
b. 30 percent
c. more than 30%
3. Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
4. What does the 301 server response code signify?
a. Not Modified
b. Moved Permanently
c. syntax error in the request
d. Payment is required
e. The request must be authorized before it can take place
5. If you enter ‘Help site:www.go4expert.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.go4expert.com
b. It will find pages about help within www.go4expert.com
c. It will only find page titles about help within www.go4expert.com
d. It will direct you to the request page for re-indexing of www.go4expert.com
6. What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
7. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
8. What term is commonly used to describe the shuffling of positions in search engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
9. Are RSS/Atom feeds returned in Google’s search results?
a. Yes
b. No
10. Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.go4expert.com/page/ and http://www.go4expert.com/page and http://www.go4expert.com/page/index.htm.
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
11. What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
12. What is the term for Optimization strategies that are in an unknown area of reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
13. Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
14. Which of the following can be termed as good keyword selection and placement strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. Optimizing five or more keywords per page
15. What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
16. Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
17. What is the name of the search engine technology due to which a query for the word ‘actor’ will also show search results for related words such as actress, acting or act?
a. Spreading
b. Dilating
c. RSD (realtime synonym detection)
d. Stemming
e. Branching
18. What will the following robots.txt file do?
User-agent:Googlebot
Disallow:/*?
User-agent:Scooter
Disallow:
a. It will allow Google to crawl any of the dynamically generated pages. It will also allow thealtavista scooter bot to access every page
b. It will disallow Google from crawling any of the dynamically generated pages. It will also disallow the altavista scooter bot from accessing any page
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the altavista scooter bot to access every page
d. None of the above
19. Which of the following statements about RSS are correct?
a. It is a form of XML
b. It stands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a microsoft technology
20. Which of the following statements are correct with regard to using javascript within the web pages?
a. It uses up the valuable space within the webpage, which should be used for placing meaningful text for the search engines
b. Search engines cannot read Javascript
c. It is a good idea to shift the Javascript into a separate file
d. Most of the search engines are unable to read links within Javascript code
21. Which of the following options are correct regarding the Keyword Effectiveness Index (KEI) of a particular keyword?
a. It is directly proportional to the popularity of the keyword
b. It is inversely proportional to the competiton for the keyword
c. It is directly proportional to the chances of the keyword ranking on the first page of the Google search results
22. What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
23. Which of the following search engines offers a popular list of the top 50 most searched keywords?
a. Google
b. Yahoo
c. AOL
d. Lycos
24. Which of the following search engines or directories provides the main search results for AOL?
a. Lycos
b. DMOZ
c. Google
d. Yahoo
e. Windows Live
25. Which of the following can be termed as appropriate Keyword Density?
a. 0.01-0.1%
b. 0.1-1%
c. 3-4%
d. 7-10%
e. More than 10%
26. The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
27. What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
28. Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
d. SQL Server database attached to a website
29. If you search for the term “iq test” in the Word Tracker keyword suggestion tool, will it return the number of independent searches for the term “iq”?
a. Yes
b. No
30. Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
31. Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
This is the last question of your test.
32. Google gives priority to themed in-bound links.
a. True
b. False
33. Which of the following methods can help you get around the Google Sandbox?
a. Buying an old Website and getting it ranked
b. Buying a Google Adwords PPC campaign
c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed
d. Getting a DMOZ listing
34. s Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organizes the Doorway Pages
c. Helps people navigate to different Doorway Pages
d. Enables search engine bots to index the Doorway Pages
35. Which of the following options describes the correct meaning of MouseTrapping?
a. The technique of monitoring the movement of the mouse on the webpage
b. The technique of monitoring the area on which an advertisement was clicked
c. The web browser trick, which attempts to redirect visitors away from major websites through a spyware program
d. The web browser trick, which attempts to keep a visitor captive at on a website
36. What is the most likely time period required for getting a Google page rank?
a. 1 week
b. 3 weeks
c. 2 months
d. More than 3 months
37. All major search engines are case sensitive.
a. True
b. False
38. Which of the following website design guidelines have been recommended by Google?
a. Having a clear hierarchy and text links
b. Every page should be reachable from at least one static text link
c. If the site map is larger than 100 or so links, you should break the site map into separate pages
d. Keeping the links on a given page to a reasonable number (fewer than 100)
e. Use less than 30 images or graphics per page
39. How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Google gives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
40. Google looks down upon paid links for enhancing page rank. If a website sells links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
2. Odesk
SEO (Search Engine Optimization) Test Answers
4. Here, I
have shared the latestOdesk SEO (Search Engine Optimization) Test Answers of
May 19, 2013. These questions may appear to you at random. I suggest you not to
sit for the test now. You should read the following odesk questions and answers
carefully and fully prepare yourself while I bring more SEO test question and
answers.
5.
Question: Which of the following statements about RSS are correct?
a. It is a form of XML
b. Stands for Real-time streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
Question: Which of the following statements about RSS are correct?
a. It is a form of XML
b. Stands for Real-time streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
6. Question:
_________ is usually the best web page to get linked to while receiving a
themed in-bound link from another website.
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings
a. The sitemap
b. The contact page
c. The home page
d. The page which you would like to improve in the search engine rankings
7. Question:
Which of the following search engines or directories provides the directory
search results for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
8. Question:
Which of the following statements regarding website content are correct?
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ana:c
a. If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better version
b. Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be http://www.expertrating.com/page/ and http://www.expertrating.com/page and http://www.expertrating.com/page/index.htm
c. Syndicating your content could lead to Google viewing the material as duplicate
d. Placeholders for pages which do not have content are never viewed as duplicate content by Google
Ana:c
9. Question:
Are RSS/Atom feeds returned in Google’s search results?
a.Yes
b. No
Question: What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
a.Yes
b. No
Question: What does the term Keyword Prominence refer to?
a. It refers to the fact that the importance of choosing high traffic keywords leads to the best return on investment
b. It refers to the importance attached to getting the right keyword density
c. It refers to the fact that the keywords placed in important parts of a webpage are given priority by the search engines
d. It refers to the fact that the keywords in bold font are given priority by the search engines
10. Question:
Which of the following factors does Google take into account while assessing
whether or not a website is an authority website?
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
a. The frequency with which the content of the website is updated
b. The number of web pages containing relevant information on the main theme of the website
c. The number of in-bound natural links related to the website’s theme (or keywords)
d. None of the above
11. Question:
What is Anchor Text?
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
a. It is the main body of text on a particular web page
b. It is the text within the left or top panel of a web page
c. It is the visible text that is hyper linked to another page
d. It is the most prominent text on the page that the search engines use to assign a title to the page
12. Question:
If you search for the term “iq test” in the Word Tracker keyword suggestion
tool, will it return the number of independent searches for the term “iq”?
a.Yes
b.No
Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes
b. No
a.Yes
b.No
Question: What is the illegal act of copying of a page by unauthorized parties in order to filter off traffic to another site called?
a. Trafficjacking
b. Visitorjacking
c. Viewjacking
d. Pagejacking
Question: Do search engines such as Google detect unnatural linking patterns by checking the Class C IP address of the page where the link to the website originates?
a. Yes
b. No
13. Question:
What term is commonly used to describe the shuffling of positions in search
engine results in between major updates?
a. Waves
b. Flux
c. Shuffling
d. Swaying
a. Waves
b. Flux
c. Shuffling
d. Swaying
14. Question:
While grading your website, Google gives credit to outbound links pointing to
authority websites?
a.True
b. False
Question: Which of the following URLs can the Google search engine spider?
a. http://www.expertrating.com/exams/SEO.asp?examnum=243&examtype=244
b. http://www.expertrating.com/exams/SEO.asp?examnum=243
c. http://www.expertrating.com/exams/SEO.asp
d. http://www.expertrating.com/exams/SEO.html
e. All of the above
Question: Google displays up to _____ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 66
d. 80
a.True
b. False
Question: Which of the following URLs can the Google search engine spider?
a. http://www.expertrating.com/exams/SEO.asp?examnum=243&examtype=244
b. http://www.expertrating.com/exams/SEO.asp?examnum=243
c. http://www.expertrating.com/exams/SEO.asp
d. http://www.expertrating.com/exams/SEO.html
e. All of the above
Question: Google displays up to _____ characters of a webpage’s Title Tag.
a. 56
b. 60
c. 66
d. 80
15. Question:
What is Keyword Density?
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
a. The number of times the keyword is used / (DIVIDED BY) the total word count on page – (MINUS)the total words in HTML on the page
b. The number of times the keyword is used X (MULTIPLIED BY) the total word count on page
c. The number of times the keyword is used in the page description
d. The number of times the keyword is used in the page title
e. The number of times the keyword is used / (DIVIDED BY) the total word count on the page
16. Question:
Which of the following statements about the Google Sitemap are correct:
a. Repeated submission of the Sitemap to Google could be penalized
b. It is possible to create and submit specialized Sitemap to Google for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
a. Repeated submission of the Sitemap to Google could be penalized
b. It is possible to create and submit specialized Sitemap to Google for Video and Mobile content
c. The Sitemap acceptable to Google follows an XML format
17. Question:
What does the 302 server response code signify?
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
a. It signifies conflict, too many people wanted the same file at the same time
b. The page has been permanently removed
c. The method you are using to access the file is not allowed
d. The page has temporarily moved
e. What you requested is just too big to process
18. Question:
Which of the following statements is correct with regard to the description
meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages.
Question: State whether true or false: The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages.
Question: State whether true or false: The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False
19. Question:
Which of the following statements is correct with regard to the images within a
webpage?
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
a. Images cannot be spidered by the search engines
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a webpage
d. Image maps should be used while including the images
20. Question:
Cloaking is a controversial SEO technique. What does it involve?
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
a. Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d. Creating multiple pages and hiding them from the website visitors
21. Question:
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
22. Question:
Google looks down upon paid links for enhancing page rank. If a website sells
links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
23. Question:
Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above
a. Hiding text on the webpage
b. Stuffing keywords on the webpage
c. Linking to sites banned by Google
d. None of the above
24. Question:
Which of the following statements about Google’s technical and quality
guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP heade
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
a. It is advantageous if your web server supports the If-Modified-Since HTTP heade
b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
25. Question:
Which of the following is an ethical SEO Technique?
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Question: All major search engines are case sensitive.
a. True
b. False
Question: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
a. Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
Question: All major search engines are case sensitive.
a. True
b. False
Question: While optimizing your website it is important to generate the right type of traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
26. Question:
Which of the following factors contribute towards link popularity of a website?
a. The number of websites that link to it
b. The number of pages of the website indexed by Google
c. The number of pages in the website
d. The quality of websites that link to it
Question: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Question: Which of the following activities could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
a. The number of websites that link to it
b. The number of pages of the website indexed by Google
c. The number of pages in the website
d. The quality of websites that link to it
Question: Search engines do not index some common words (such as “or”, “and”, “when”, and “in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
Question: Which of the following activities could be looked down upon by Google as per their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
27. Question:
Which of the following can be termed as good keyword selection and placement
strategies?
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. five or more keywords per page
Question: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
a. Abandon and close your website permanently.
b. Modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. Start a PPC campaign to get your site included in the sponsored results.
d. It is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question: Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Question: A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Question: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
a. Targeting synonyms of the main keyword
b. Targeting the highest searched keywords only
c. Copying competitor keywords
d. five or more keywords per page
Question: If your site is not appearing in Google search results because of some unethical SEO practices in the recent past, _________________.
a. Abandon and close your website permanently.
b. Modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. Start a PPC campaign to get your site included in the sponsored results.
d. It is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question: Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. Search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
Question: A Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
Question: Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
28. Question:
How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
29. Question:
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True
b. False
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True
b. False
30. Question:
What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
Question: Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Question: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
Question: Which of the following conditions will Google treat favorably from the ‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
Question: Some words, when followed by a colon, have special meanings to Yahoo. What is performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
31. Question:
Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
32. Question:
What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
a. Red hat techniques
b. Silver hat techniques
c. Grey hat techniques
d. Shady hat techniques
33. Question:
Why is it a bad idea from the SEO perspective to host free articles and write
ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
34. Question:
The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
<META NAME=”robots” CONTENT=”noindex,nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
35. Question:
If a website’s search engine saturation with respect to a particular search
engine is 20%, what does it mean?
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
a. 20% of the webpages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
36. Question:
What is the main reason for the effectiveness of optimizing a webpage towards a
long tail keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
37. Question:_________________
use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Question: Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Question: Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
38. Question:
What will happen if you type the words ‘Certification -Networking’ in the
Google search box?
a. Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
Question: If you enter ‘Help site: www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of www.expertrating.com
a. Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
Question: If you enter ‘Help site: www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of www.expertrating.com
39. Question:
Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
40. Question:
What is the name of the search engine technology due to which a query for the
word ‘actor’ will also show search results for related words such as actress,
acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
41. Question 1:
What will the following robots.txt file do?
• User-agent: Google bot
• Disallow:/*?
• User-agent: scooter
• Disallow:
• User-agent: Google bot
• Disallow:/*?
• User-agent: scooter
• Disallow:
42. a. It will
allow Google to crawl any of the dynamically generated pages. It will also
allow the AltaVista scooter hot to access every page
Ans: b. It will disallow Google from crawling any of the dynamically generated pages It will also disallow the AltaVista scooter hot from accessing any page.
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
d. None of the above
Ans: b. It will disallow Google from crawling any of the dynamically generated pages It will also disallow the AltaVista scooter hot from accessing any page.
c. It will disallow Google from crawling any of the dynamically generated pages. It will allow the AltaVista scooter bot to access every page
d. None of the above
43. Question 2:
What does the 302 server response code signify?
a.It signifies conflict, too many people wanted the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too big to process
a.It signifies conflict, too many people wanted the same file at the same time
b.The page has been permanently removed
c.The method you are using to access the file is not allowed
d.The page has temporarily moved
e.What you requested is just too big to process
44. Question 3:
Which of the following statements is correct with regard to the description
meta tag?
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
a. It should be about 50 characters in length
b. The description should not contain the keywords
c. If the meta description is not included, the search engines will use the meta keywords for information
d. Google uses the meta description to generate the search engine results pages
45. Question 4:
State whether true or false.
The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False
The Yahoo Directory listing is a free service for commercial sites.
a. True
b. False
46. Question 5:
Which of the following search engines or directories provides the main search
results for AOL?
c. Google
c. Google
47. Question 6:
Which of the following statements is correct with regard to the images within a
webpage?
a.Images cannot be spidered by the search engines
b.Important keywords related to the image should be placed in the ALT text
c.Images should always be kept close to the top of a webpage
d.Image maps should be used while including the images
a.Images cannot be spidered by the search engines
b.Important keywords related to the image should be placed in the ALT text
c.Images should always be kept close to the top of a webpage
d.Image maps should be used while including the images
48. Question 7:
Cloaking is a controversial SEO technique. What does it involve?
a.Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d.Creating multiple pages and hiding them from the website visitors
a.Increasing the keyword density on the web pages
b. Offering a different set of web pages to the search engines
c. Hiding the keywords within the webpage
d.Creating multiple pages and hiding them from the website visitors
49. Question 8:
Which of the following facts about Alexa are correct?
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
a. Alexa provides free data on relative website visitor traffic
b. Alexa and Quantcast provide information on visitor household incomes
c. Alexa is biased towards US based traffic
d. Quantcast only tracks people who have installed the Quantcast toolbar
50. Question 9:
Which of the following can be termed as appropriate Keyword Density?
c. 3-4%
c. 3-4%
51. Question 10:
Google looks down upon paid links for enhancing page rank. If a website sells
links, what action/s does Google recommend to avoid being penalized?
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
a. The text of the paid links should state the words “paid text link” for Google to identify it as a paid link
b. Only Paid text links to non profit websites should be accepted
c. Paid links should be disclosed through the “rel=nofollow” attribute in the hyperlink
d. Paid links should be disclosed through the “index=nofollow” attribute in the hyperlink
52. Question: 11
Which of the following actions could get you banned by Google?
a. Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d. None of the above
a. Hiding text on the webpage
b.Stuffing keywords on the webpage
c.Linking to sites banned by Google
d. None of the above
53. Question 12:
Which of the following statements about Google technical and quality guidelines
is true.
Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they don’t add much value for users coming from the search engines.
Avoid using robot.txt to prevent crawling of search results pages or other auto- generated pages, even if they don’t add much value for users coming from the search engines.
54. Question 13:
Which of the following statements about Google’s technical and quality
guidelines is true?
a. It is advantageous if your web server supports the If-Modified-Since HTTP heade
Ans: b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
Ans: d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Question 14: Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
a. It is advantageous if your web server supports the If-Modified-Since HTTP heade
Ans: b. If using dynamic pages, it helps to keep the parameters short and the number of them few
c. Avoid using robots.txt to prevent crawling of search results pages or other auto-generated pages, even if they don’t add much value for users coming from search engines
Ans: d. Submitting new pages of your website at http://www.google.com/addurl.html as soon as they are online, helps to speed up indexing
Question 14: Which of the following are examples of agents?
a. Internet Explorer
b. Search engine spiders
c. Opera
55. Question 15:
Which of the following is an ethical SEO Technique?
a.Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
a.Creating a subdomain with the hottest keyword and creating duplicate copies of existing pages on it
b. Filling your pages with keywords, whether relevant to the page content or not
c. Creating a page which serves a different content to the search engine bots and different to human users
d. None of the above
56. Question 16:
All major search engines are case sensitive.
a.True
b.False
a.True
b.False
57. Question 17:
While optimizing your website it is important to generate the right type of
traffic, how does the Bounce Rate information help in this regard?
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
Question 18: Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a. True
b. False
a. By letting you know the percentage of users who entered the website and then went on to visit additional pages
b. By letting you know the percentage of users who entered the website and then left without viewing any other page
c. By letting you know the percentage of users who decided to go back to the source from where they found your website
d. By letting you know the percentage of users who left your website within 10 seconds of viewing the first page
Question 18: Implementing a 301 Permanent Redirects on the old pages to redirect to the new pages is a good idea from the SEO perspective.
a. True
b. False
58. Question 19:
Which of the following factors contribute towards link popularity of a website?
a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it
a.The number of websites that link to it
b.The number of pages of the website indexed by Google
c.The number of pages in the website
d.The quality of websites that link to it
59. Question 20:
Search engines do not index some common words (such as “or”, “and”, “when”, and
“in”) within the webpage. What are these common words called?
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
a. Barrier words
b. Non-indexable words
c. Slow words
d. Stop words
60. Question 21:
What does the 301 server response code signify?
b. Moved Permanently
b. Moved Permanently
61. Question 22:
Which of the following activities could be looked down upon by Google as per
their quality guidelines?
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
a. Using automated website submission software
b. Loading pages with irrelevant links
c. Intentionally adding keywords to the TITLE tags and ALT attributes
d. Registering misspellings of well-known websites
62. Question 23:
Which of the following statements about RSS are correct?
a. It is a form of XML
b. tstands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
a. It is a form of XML
b. tstands for Realtime streamlined syndication
c. It is a good way of displaying static information
d. It is a Microsoft technology
63. Question 24:
_________ is usually the best web page to get linked to while receiving a
themed in-bound link from another website.
a. The sitemap
b.The contact page
c.The home page
d. The page which you would like to improve in the search engine rankings
a. The sitemap
b.The contact page
c.The home page
d. The page which you would like to improve in the search engine rankings
64. Question 25:
Which of the following can be termed as good keyword selection and placement
strategies?
a.Targeting synonyms of the main keyword
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d. ofive or more keywords per page
a.Targeting synonyms of the main keyword
b.Targeting the highest searched keywords only
c.Copying competitor keywords
d. ofive or more keywords per page
65. Question 26:
If your site is not appearing in Google search results because of some unethical
SEO practices in the recent past, ____________.
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question 27: Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
a. abandon and close your website permanently.
b. modify the page contents, make them useful and relevant to the human users, and request Google to reconsider your site.
c. start a PPC campaign to get your site included in the sponsored results.
d. it is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
Question 27: Which of the following statements about search engine optimization techniques are correct:
a. Making a keyword bold does not influence the way that the search engine looks at the keyword
b. Websites with deep linking are looked at favorably by search engines
c. search engine robots follow the first link they find to any particular page and they do not follow additional links to the same page
d. It is not a good idea to have the same anchor text for all inbound links as it could look automated to the search engines
66. Question 28: A
Hallway Page is used to:
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
a. Attract visitors from the search engines straight onto the Hallway Page
b. Organize the Doorway Pages
c. Help people navigate to different Doorway Pages
d. Enable search engine bots to index the Doorway Pages
67. Question 29:
Which of the following free tools/websites could help you identify which city
in the world has the largest search for the keyword – “six sigma”?
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
a. Yahoo Search Term Suggestion Tool
b. Alexa
c. Google Traffic Estimator
d. Google Trends
e. WordTracker
68. Question 30:
Which search engine technology prevents a website from appearing in numerous
top positions in the search engine result pages
c. clustering
d. Combing
c. clustering
d. Combing
69. Question 31:
How are site maps important for the search engine optimization process?
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
a. Site maps help the search engine editorial staff to quickly go through a website, hence ensuring quicker placement
b. Ggives credit to the websites having site maps. The GoogleBot looks for the keyword or title “Site Map” on the home page of a website.
c. Site maps help the search engine spider pick up more pages from the website
d. None of the above
70. Question 32:
State whether the following statement is true or false.
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True
b. False
A Sitemap provides a list of internal links to user accessible pages on a website.
a. True
b. False
71. Question 33:
What is the function of “indexer” part of the Google search engine?
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
a. It helps to retrieve web pages from the world wide web
b. It helps to gather information from other search engines
c. It helps to sort the documents that Google has retrieved
d. It helps to generate meaningful results based upon the user’s search term
72. Question 34:
Which of the following conditions will Google treat favorably from the
‘Relevancy’ perspective?
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
a. The website offering products and services to the visitors country
b. A website that provides free content for the related keywords
c. Hidden keywords on the home page matching the search term
d. Image Alt tags on the home page matching the search term
73. Question: 35
State whether the following statement is true or false. A sitemap provide a
list of natural links to user accessible pages on a website.
a. True
b. False
a. True
b. False
74. Question 36:
Some words, when followed by a colon, have special meanings to Yahoo. What is
performed by the link: operator?
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
a. It shows all the outbound links from the URL
b. It shows how many pages of the site Yahoo is pointing to
c. It shows all the pages that point to that URL
d. It shows URLs with broken links
75. Question 37:
Which of the following factors have an impact on the Google PageRank?
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
a. The total number of inbound links to a page of a web site
b. The subject matter of the site providing the inbound link to a page of a web site
c. The text used to describe the inbound link to a page of a web site
d. The number of outbound links on the page that contains the inbound link to a page of a web site
76. Question: 38
What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
a. Red hat techniques
b.Silver hat techniques
c. Grey hat techniques
d.Shady hat techniques
a. Red hat techniques
b.Silver hat techniques
c. Grey hat techniques
d.Shady hat techniques
77. Question: 39
Why is it a bad idea from the seo perspective to host free articles and write
ups that are very common on the internet.
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
a. Because they will not lead to fresh traffic
b. Because you could get penalized by search engines for using duplicate content
c. Because you will not get the benefits of proper keyword targeting
d. Because people could turn up claiming copy right infringement
78. Question:
40 The following robots meta tag directs the search engine bots:
<META NAME=”robots” CONTENT=”noindex, nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
<META NAME=”robots” CONTENT=”noindex, nofollow”>
a. Not to index the homepage and not to follow the links in the page
b. Not to index the page and not to follow the links in the page
c. To index the page and not to follow the links in the page
d. Not to index the page but to follow the links in the page
79. Question:
41 Which of the following statement is correct with regards to the images
within a web page?
a. Images cannot be spidered by the search engine (check)
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
a. Images cannot be spidered by the search engine (check)
b. Important keywords related to the image should be placed in the ALT text
c. Images should always be kept close to the top of a web page
d. Image maps should be used while including the images
80. Question: 42
_______ use both crawlers and directories to generate relevant results.
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Question: 43 Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
a. Crawler-based Search Engines
b. Human-Powered Directories
c. Hybrid Search Engines
d. Meta Search Engines
Question: 43 Which of the following statements is correct with regard to natural links?
a. They are two way links (reciprocal links)
b. They are from authority websites
c. They are voluntary in nature
d. They are from .edu or .gov extension websites
81. Question:
44 What will happen if you type the words ‘Certification -Networking’ in
the Google search box?
a.Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
Question: 45 If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of www.expertrating.com
Question: 46 Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
a.Google will find the web pages about Certification and also containing the word “Networking”
b. Google will find all the web pages containing the words “Certification” and “Networking”
c. Google will find all the web pages in which the words “Certification” and “Networking” appear together
d. Google will find the web pages about Certification that do not contain the word Networking
Question: 45 If you enter ‘Help site:www.microsoft.com’ in the Google search box, what will Google search for?
a. It will open up the Google help pages applicable to www.expertrating.com
b. It will find pages about help within www.expertrating.com
c. It will only find page titles about help within www.expertrating.com
d. It will direct you to the request page for re-indexing of www.expertrating.com
Question: 46 Which of the following statements about FFA pages are true?
a. They are greatly beneficial to SEO
b. They are also called link farms
c. They are paid listings
d. They contain numerous inbound links
82. Question:
47 What is the name of the search engine technology due to which a query
for the word ‘actor’ will also show search results for related words such as
actress, acting or act?
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
a. Spreading
b. Dilating
c. RSD (real time synonym detection)
d. Stemming
e. Branching
83. Question:
48 If a website’s search engine saturation with respect to a particular
search engine is 20%, what does it mean?
a. 20% of the WebPages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
a. 20% of the WebPages of the website have been indexed by the search engine
b. Only 20% of the pages of the website will be indexed by the search engine
c. 20% of the websites pages will never be indexed
d. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms
84. Question:
49 What is the main reason for the effectiveness of optimizing a webpage
towards a long tail keyword search?
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
a. There are more long tail searches than shorter keyword queries
b. Search engines often pass on long tail searches to lesser known and new websites
c. Search engines do not pass on long tail search traffic to websites that rank high for shorter keyword searches
d. There are fewer websites that have targeted such keywords
85. Question 50:
People do a web search. In response, they see links to a variety of web
pages. Three of the 10 people choose one particular link. That link then has a
__________ click through rate.
b. 30 percent
c. more than 30%
d. disclosed through the “rel=nofollow” attribute in the hyperlink.
b. 30 percent
c. more than 30%
d. disclosed through the “rel=nofollow” attribute in the hyperlink.
86.
87.
oDesk
Search Engine Optimization Test Questions and Answers
88. Question: Which of the following
search engines or directories provides the directory search results for
Yahoo?
89. b. Yahoo Directory
90. Question: Which of the following
statements regarding website content are
correct?
91. c. Syndicating your content could
lead to Google viewing the material as duplicate
92. Question: What is Keyword Density?
93. d.The number of times the keyword is
used in the page title
94. Question: Which of the following
statements about the Google Sitemap are correct:
95. a.Repeated submission of the Sitemap
to Google could be penalized
96. Question: Are RSS/Atom feeds
returned in Google's search results?
97. b.No
98. Question: What does the term Keyword
Prominence refer to?
99. c.It refers to the fact that the
keywords placed in important parts of a webpage are given priority by the
search engines
100.
Question:
Which of the following factors does Google take into account while assessing
whether or not a website is an authority website?
101.
Ans:
A,B,C
102.
Question:
What is Anchor Text?
103.
c.It
is the visible text that is hyper linked to another page
104.
Question:
If you search for the term "iq test" in the Word Tracker keyword suggestion
tool, will it return the number of independent searches for the term
"iq"?
105.
b.No
106.
Question:
What is the illegal act of copying of a page by unauthorized parties in order
to filter off traffic to another site called?
107.
d.Pagejacking
108.
Question:
Do search engines such as Google detect unnatural linking patterns by checking
the Class C IP address of the page where the link to the website originates?
109.
a.Yes
110.
Question:
What term is commonly used to describe the shuffling of positions in search
engine results in between major updates?
111.
b.Flux
112.
Question:
While grading your website, Google gives credit to outbound links pointing to
authority websites?
113.
b.False
114.
Question:
Which of the following URLs can the Google search engine spider?
115.
e.All
of the above
116.
Question:
Google displays up to _____ characters of a webpage's Title Tag.
117.
c.66
118.
Question:
What does the 302 server response code signify?
119.
d.The
page has temporarily moved
120.
Question:
Which of the following statements is correct with regard to the description
meta tag?
121.
d.Google
uses the meta description to generate the search engine results pages
122.
Question:
State whether true or false.
123.
The
Yahoo Directory listing is a free service for commercial sites.
124.
a.True
125.
Question:
Which of the following statements is correct with regard to the images within a
webpage?
126.
b.Important
keywords related to the image should be placed in the ALT text
127.
Question:
Cloaking is a controversial SEO technique. What does it involve?
128.
b.Offering
a different set of web pages to the search engines
129.
Question:
Which of the following facts about Alexa are correct?
130.
a.Alexa
provides free data on relative website visitor traffic
131.
Question:
Google looks down upon paid links for enhancing page rank. If a website sells
links, what action/s does Google recommend to avoid being penalized?
132.
c.Paid
links should be disclosed through the "rel=nofollow" attribute
in the hyperlink
133.
Question:
Which of the following actions could get you banned by Google?
134.
a.Hiding
text on the webpage
135.
Question:
Which of the following statements about Google's technical and quality
guidelines is true?
136.
b.
If using dynamic pages, it helps to keep the parameters short and the number of
them few
137.
Question:
Which of the following is an ethical SEO Technique?
138.
d.None
of the above
139.
Question:
All major search engines are case sensitive.
140.
b.False
141.
Question:
While optimizing your website it is important to generate the right type of
traffic, how does the Bounce Rate information help in this regard?
142.
b.By
letting you know the percentage of users who entered the website and then left
without viewing any other page
143.
Question:
Which of the following factors contribute towards link popularity of a website?
144.
Ans:
A,B,C,D
145.
Question:
Search engines do not index some common words (such as "or",
"and", "when", and "in") within the webpage. What
are these common words called?
146.
d.Stop
words
147.
Question:
Which of the following activities could be looked down upon by Google as per
their quality guidelines?
148.
Ans:
B,C
149.
Question:
Which of the following statements about RSS are correct?
150.
a.It
is a form of XML
151.
Question:_________
is usually the best web page to get linked to while receiving a themed in-bound
link from another website.
152.
d.The
page which you would like to improve in the search engine rankings
153.
Question:
Which of the following can be termed as good keyword selection and placement
strategies?
154.
Ans:
A,D
155.
Question:
If your site is not appearing in Google search results because of some
unethical SEO practices in the recent past, _________________.
156.
d.it
is better to discontinue the website and shift your webpages to a fresh website
with a new domain name.
157.
Question:
Which of the following statements about search engine optimization techniques
are correct:
158.
Ans:
A, B, D
159.
Question:
A Hallway Page is used to:
160.
d.Enable
search engine bots to index the Doorway Pages
161.
Question:
Which of the following free tools/websites could help you identify which city
in the world has the largest search for the keyword - "six sigma"?
162.
d.Google
Trends
163.
Question:
How are site maps important for the search engine optimization process?
164.
c.Site
maps help the search engine spider pick up more pages from the website
165.
Question:
State whether the following statement is true or false.
166.
A
Sitemap provides a list of internal links to user accessible pages on a
website.
167.
a.True
168.
Question:
What is the function of "indexer" part of the Google search engine?
169.
d.It
helps to generate meaningful results based upon the user's search term
170.
Question:
Which of the following conditions will Google treat favorably from the
'Relevancy' perspective?
171.
d.Image
Alt tags on the home page matching the search term
172.
Question:
Some words, when followed by a colon, have special meanings to Yahoo. What is
performed by the link: operator?
173.
c.It
shows all the pages that point to that URL
174.
Question:
Which of the following factors have an impact on the Google PageRank?
175.
a.The
total number of inbound links to a page of a web site
176.
Question:
What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
177.
c.Grey
hat techniques
178.
Question:
Why is it a bad idea from the seo perspective to host free articles and write
ups that are very common on the internet.
179.
b.Because
you could get penalized by search engines for using duplicate content
180.
Question:
The following robots meta tag directs the search engine bots:
181.
<META
NAME="robots" CONTENT="noindex,nofollow">
182.
b.Not
to index the page and not to follow the links in the page
183.
Question:_________________
use both crawlers and directories to generate relevant results.
184.
d.Meta
Search Engines
185.
Question:
Which of the following statements is correct with regard to natural links?
186.
c.They
are voluntary in nature
187.
Question:
What will happen if you type the words 'Certification -Networking' in the
Google search box?
188.
d.Google
will find the web pages about Certification that do not contain the word
Networking
189.
Question:
If you enter 'Help site:www.microsoft.com' in the Google search box, what will
Google search for?
190.
b.It
will find pages about help within www.expertrating.com
191.
Question:
Which of the following statements about FFA pages are true?
192.
b.They
are also called link farms
193.
Question:
What is the name of the search engine technology due to which a query for the
word 'actor' will also show search results for related words such as actress,
acting or act?
194.
d.Stemming
195.
Question:
If a website's search engine saturation with respect to a particular search
engine is 20%, what does it mean?
196.
a.20%
of the webpages of the website have been indexed by the search engine
197.
Question:
What is the main reason for the effectiveness of optimizing a webpage towards a
long tail keyword search?
198.
a.There
are more long tail searches than shorter keyword queries
199.
Question:10
people do a web search. In response, they see links to a variety of web pages.
Three of the 10 people choose one particular link. That link then has a
__________ clickthrough rate.
200.
b.
30 percent
201.
oDesk
Search Engine Optimization Test Questions and Answers
202.
Question:
Which of the following search engines or directories provides the directory
search results for Yahoo?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Ans:B
Question: Which of the following statements regarding website content are correct?
a. Windows Live
b. Yahoo Directory
c. Google
d. Wikipedia
e. DMOZ
Ans:B
Question: Which of the following statements regarding website content are correct?
203.
a.
If you have two versions of a document on your website, Google recommends that you only allow the indexing of the better
version
204.
b.
Linking to a page inconsistently does not affect the way Google views the page/s. Examples of inconsistent linking could be
http://www.expertrating.com/page/ and http://www.expertrating.com/page and
http://www.expertrating.com/page/index.htm
206.
d.
Placeholders for pages which do not have content are never viewed as duplicate
content by Google
207.
Ana:c
208.
Question:
What is Keyword Density?
209.
a.The
number of times the keyword is used / (DIVIDED BY) the total word count on page
- (MINUS)the total words in HTML on the page
210.
b.The
number of times the keyword is used X (MULTIPLIED BY) the total word count on
page
211.
c.The
number of times the keyword is used in the page description
212.
d.The
number of times the keyword is used in the page title
213.
e.The
number of times the keyword is used / (DIVIDED BY) the total word count on the
page
214.
Ans:
D
215.
Question:
Which of the following statements about the Google Sitemap are correct:
216.
a.Repeated
submission of the Sitemap to Google could be penalized
217.
b.It
is possible to create and submit specialized Sitemaps to Google for Video and
Mobile content
218.
c.The
Sitemap acceptable to Google follows an XML format
219.
Ans:
A
220.
Question:
Are RSS/Atom feeds returned in Google's search results?
221.
a.Yes
222.
b.No
223.
Ans:
B
224.
Question:
What does the term Keyword Prominence refer to?
225.
a.It
refers to the fact that the importance of choosing high traffic keywords leads
to the best return on investment
226.
b.It
refers to the importance attached to getting the right keyword density
227.
c.It
refers to the fact that the keywords placed in important parts of a webpage are
given priority by the search engines
228.
d.It
refers to the fact that the keywords in bold font are given priority by the
search engines
229.
Ans:
C
230.
Question:
Which of the following factors does Google take into account while assessing
whether or not a website is an authority website?
231.
a.The
frequency with which the content of the website is updated
232.
b.The
number of web pages containing relevant information on the main theme of the
website
233.
c.The
number of in-bound natural links related to the website's theme (or keywords)
234.
d.None
of the above
235.
Ans:
A,B,C
236.
Question:
What is Anchor Text?
237.
a.It
is the main body of text on a particular web page
238.
b.It
is the text within the left or top panel of a web page
239.
c.It
is the visible text that is hyper linked to another page
240.
d.It
is the most prominent text on the page that the search engines use to assign a
title to the page
241.
Ans:
C
242.
Question:
If you search for the term "iq test" in the Word Tracker keyword
suggestion tool, will it return the number of independent searches for the term
"iq"?
243.
a.Yes
244.
b.No
245.
Ans:B
246.
Question:
What is the illegal act of copying of a page by unauthorized parties in order
to filter off traffic to another site called?
247.
a.Trafficjacking
248.
b.Visitorjacking
249.
c.Viewjacking
250.
d.Pagejacking
251.
Ans:
D
252.
Question:
Do search engines such as Google detect unnatural linking patterns by checking
the Class C IP address of the page where the link to the website originates?
253.
a.Yes
254.
b.No
255.
Ans:
A
256.
Question:
What term is commonly used to describe the shuffling of positions in search
engine results in between major updates?
257.
a.Waves
258.
b.Flux
259.
c.Shuffling
260.
d.Swaying
261.
Ans:
B
262.
Question:
While grading your website, Google gives credit to outbound links pointing to
authority websites?
263.
a.True
264.
b.False
265.
Ans:
B
266.
Question:
Which of the following URLs can the Google search engine spider?
267.
a.http://www.expertrating.com/exams/seo.asp?examnum=243&examtype=244
268.
b.http://www.expertrating.com/exams/seo.asp?examnum=243
269.
c.http://www.expertrating.com/exams/seo.asp
270.
d.http://www.expertrating.com/exams/seo.html
271.
e.All
of the above
272.
Ans:
E
273.
Question:
Google displays up to _____ characters of a webpage's Title Tag.
274.
a.56
275.
b.60
276.
c.66
277.
d.80
278.
Question:
What does the 302 server response code signify?
279.
a.It
signifies conflict, too many people wanted the same file at the same time
280.
b.The
page has been permanently removed
281.
c.The
method you are using to access the file is not allowed
282.
d.The
page has temporarily moved
283.
e.What
you requested is just too big to process
284.
Ans:
D
285.
Question:
Which of the following statements is correct with regard to the description
meta tag?
286.
a.It
should be about 50 characters in length
287.
b.The
description should not contain the keywords
288.
c.If
the meta description is not included, the search engines will use the meta
keywords for information
289.
d.Google
uses the meta description to generate the search engine results pages
290.
Ans:
D
291.
Question:
State whether true or false.
292.
The
Yahoo Directory listing is a free service for commercial sites.
293.
a.True
294.
b.False
295.
Ans:
A
296.
Question:
Which of the following statements is correct with regard to the images within a
webpage?
297.
a.Images
cannot be spidered by the search engines
298.
b.Important
keywords related to the image should be placed in the ALT text
299.
c.Images
should always be kept close to the top of a webpage
300.
d.Image
maps should be used while including the images
301.
Ans:
B
302.
Question:
Cloaking is a controversial SEO technique. What does it involve?
303.
a.Increasing
the keyword density on the web pages
304.
b.Offering
a different set of web pages to the search engines
305.
c.Hiding
the keywords within the webpage
306.
d.Creating
multiple pages and hiding them from the website visitors
307.
Ans:
B
308.
Question:
Which of the following facts about Alexa are correct?
309.
a.Alexa
provides free data on relative website visitor traffic
310.
b.Alexa
and Quantcast provide information on visitor household incomes
311.
c.Alexa
is biased towards US based traffic
312.
d.Quantcast
only tracks people who have installed the Quantcast toolbar
313.
ANS:
A
Posted by odesk test answers
Posted by odesk test answers
314.
Question:
Google looks down upon paid links for enhancing page rank. If a website sells
links, what action/s does Google recommend to avoid being penalized?
315.
a.The
text of the paid links should state the words "paid text link" for
Google to identify it as a paid link
316.
b.Only
Paid text links to non profit websites should be accepted
317.
c.Paid
links should be disclosed through the "rel=nofollow" attribute
in the hyperlink
318.
d.Paid
links should be disclosed through the "index=nofollow"
attribute in the hyperlink
319.
Ans:
C
320.
Question:
Which of the following actions could get you banned by Google?
321.
a.Hiding
text on the webpage
322.
b.Stuffing
keywords on the webpage
323.
c.Linking
to sites banned by Google
324.
d.None
of the above
325.
Ans:
A
326.
Question:
Which of the following statements about Google's technical and quality
guidelines is true?
327.
a.
It is advantageous if your web server supports the If-Modified-Since HTTP heade
328.
b.
If using dynamic pages, it helps to keep the parameters short and the number of
them few
329.
c.
Avoid using robots.txt to prevent crawling of search results pages or other
auto-generated pages, even if they don't add much value for users coming from
search engines
330.
d.
Submitting new pages of your website at http://www.google.com/addurl.html as
soon as they are online, helps to speed up indexing
331.
Ans:
B
332.
Question:
Which of the following is an ethical SEO Technique?
333.
a.Creating
a subdomain with the hottest keyword and creating duplicate copies of existing
pages on it
334.
b.Filling
your pages with keywords, whether relevant to the page content or not
335.
c.Creating
a page which serves a different content to the search engine bots and different
to human users
336.
d.None
of the above
337.
Ans:
D
338.
Question:
All major search engines are case sensitive.
339.
a.True
340.
b.False
341.
Ans:
B
342.
Question:
While optimizing your website it is important to generate the right type of
traffic, how does the Bounce Rate information help in this regard?
343.
a.By
letting you know the percentage of users who entered the website and then went
on to visit additional
pages
344.
b.By
letting you know the percentage of users who entered the website and then left
without viewing any other page
345.
c.By
letting you know the percentage of users who decided to go back to the source
from where they found your website
346.
d.By
letting you know the percentage of users who left your website within 10
seconds of viewing the first page
347.
Ans:
B
348.
Question:
Which of the following factors contribute towards link popularity of a website?
349.
a.The
number of websites that link to it
350.
b.The
number of pages of the website indexed by Google
351.
c.The
number of pages in the website
352.
d.The
quality of websites that link to it
353.
Ans:
A,B,C,D
354.
Question:
Search engines do not index some common words (such as "or",
"and", "when", and "in") within the webpage. What
are these common words called?
355.
a.Barrier
words
356.
b.Non-indexable
words
357.
c.Slow
words
358.
d.Stop
words
359.
Ans:
D
360.
Question:
Which of the following activities could be looked down upon by Google as per
their quality guidelines?
361.
a.Using
automated website submission software
362.
b.Loading
pages with irrelevant links
363.
c.Intentionally
adding keywords to the TITLE tags and ALT attributes
364.
d.Registering
misspellings of well-known websites
365.
Ans:
B,C
366.
Question:
Which of the following statements about RSS are correct?
367.
a.It
is a form of XML
368.
b.tstands
for Realtime streamlined syndication
369.
c.It
is a good way of displaying static information
370.
d.It
is a Microsoft technology
371.
Ans:
A
372.
Question:_________
is usually the best web page to get linked to while receiving a themed in-bound
link from another website.
373.
a.The
sitemap
374.
b.The
contact page
375.
c.The
home page
376.
d.The
page which you would like to improve in the search engine rankings
377.
Ans:
D
378.
Question:
Which of the following can be termed as good keyword selection and placement
strategies?
379.
a.Targeting
synonyms of the main keyword
380.
b.Targeting
the highest searched keywords only
381.
c.Copying
competitor keywords
382.
d.ofive
or more keywords per page
383.
ANS:
A, D
384.
Question:
If your site is not appearing in Google search results because of some
unethical SEO practices in the recent past, _________________.
385.
a.abandon
and close your website permanently.
386.
b.modify
the page contents, make them useful and relevant to the human users, and
request Google to reconsider your site.
387.
c.start
a PPC campaign to get your site included in the sponsored results.
388.
d.it
is better to discontinue the website and shift your webpages to a fresh website with a new domain name.
389.
Ans:
D
390.
Question:
Which of the following statements about search engine optimization techniques
are correct:
391.
a.Making
a keyword bold does not influence the way that the search engine looks at the
keyword
392.
b.Websites
with deep linking are looked at favorably by search engines
393.
c.search
engine robots follow the first link they find to any particular page and they
do not follow additional links to the same page
394.
d.It
is not a good idea to have the same anchor text for all inbound links as it
could look automated to the search engines
395.
Ans:
A, B, D
396.
Question:
A Hallway Page is used to:
398.
b.Organize
the Doorway Pages
399.
c.Help
people navigate to different Doorway Pages
400.
d.Enable
search engine bots to index the Doorway Pages
401.
Ans:
D
402.
Question:
Which of the following free tools/websites could help you identify which city
in the world has the largest search for the keyword - "six sigma"?
403.
a.Yahoo
Search Term Suggestion Tool
404.
b.Alexa
405.
c.Google
Traffic Estimator
406.
d.Google
Trends
407.
e.WordTracker
408.
Ans:
D
409.
Question:
How are site maps important for the search engine optimization process?
410.
a.Site
maps help the search engine editorial staff to quickly go through a website,
hence ensuring quicker placement
411.
b.Ggives
credit to the websites having site maps. The GoogleBot looks for the keyword or
title "Site Map" on the home page of a website.
412.
c.Site
maps help the search engine spider pick up more pages from the website
413.
d.None
of the above
414.
Ans:
C
415.
Question:
State whether the following statement is true or false.
416.
A
Sitemap provides a list of internal links to user accessible pages on a
website.
417.
a.True
418.
b.False
419.
Ans:
A
420.
Question:
What is the function of "indexer" part of the Google search engine?
421.
a.It
helps to retrieve web pages from the world wide web
422.
b.It
helps to gather information from other search engines
423.
c.It
helps to sort the documents that Google has retrieved
424.
d.It
helps to generate meaningful results based upon the user's search term
425.
Ans:
D
426.
Question:
Which of the following conditions will Google treat favorably from the
'Relevancy' perspective?
427.
a.The
website offering products and services to the visitors country
428.
b.A
website that provides free content for the related keywords
429.
c.Hidden
keywords on the home page matching the search term
430.
d.Image
Alt tags on the home page matching the search term
431.
Ans:
D
432.
Question:
Some words, when followed by a colon, have special meanings to Yahoo. What is performed
by the link: operator?
433.
a.It
shows all the outbound links from the URL
434.
b.It
shows how many pages of the site Yahoo is pointing to
435.
c.It
shows all the pages that point to that URL
436.
d.It
shows URLs with broken links
437.
ANS:
C
438.
439.
Question:
Which of the following factors have an impact on the Google PageRank?
440.
a.The
total number of inbound links to a page of a web site
441.
b.The
subject matter of the site providing the inbound link to a page of a web site
442.
c.The
text used to describe the inbound link to a page of a web site
443.
d.The
number of outbound links on the page that contains the inbound link to a page
of a web site
444.
ANS:
A
445.
Question:
What is the term for Optimization strategies that are in an unknown area of
reputability/validity?
446.
a.Red
hat techniques
448.
c.Grey
hat techniques
449.
d.Shady
hat techniques
450.
ANS:
C
451.
Question:
Why is it a bad idea from the seo perspective to host free articles and write
ups that are very common on the internet.
453.
b.Because
you could get penalized by search engines for using duplicate content
454.
c.Because
you will not get the benefits of proper keyword targeting
455.
d.Because
people could turn up claiming copy right infringement
456.
ANS:
B
457.
Question:
The following robots meta tag directs the search engine bots:
458.
<META
NAME="robots" CONTENT="noindex,nofollow">
459.
a.Not
to index the homepage and not to follow the links in the page
460.
b.Not
to index the page and not to follow the links in the page
461.
c.To
index the page and not to follow the links in the page
462.
d.Not
to index the page but to follow the links in the page
463.
ANS:
B
464.
Question:_________________
use both crawlers and directories to generate relevant results.
465.
a.Crawler-based
Search Engines
466.
b.Human-Powered
Directories
467.
c.Hybrid
Search Engines
468.
d.Meta
Search Engines
469.
ANS:
D
470.
Question:
Which of the following statements is correct with regard to natural links?
471.
a.They
are two way links (reciprocal links)
472.
b.They
are from authority websites
473.
c.They
are voluntary in nature
474.
d.They
are from .edu or .gov extension websites
475.
ANS:
C
476.
Question:
What will happen if you type the words 'Certification -Networking' in the
Google search box?
477.
a.Google
will find the web pages about Certification and also containing the word
"Networking"
478.
b.Google
will find all the web pages containing the words "Certification" and
"Networking"
479.
c.Google
will find all the web pages in which the words "Certification" and
"Networking" appear together
480.
d.Google
will find the web pages about Certification that do not contain the word
Networking
481.
ANS:
D
482.
Question:
If you enter 'Help site:www.microsoft.com' in the Google search box, what will
Google search for?
484.
b.It
will find pages about help within www.expertrating.com
485.
c.It
will only find page titles about help within www.expertrating.com
486.
d.It
will direct you to the request page for re-indexing of www.expertrating.com
487.
ANS:
B
488.
Question:
Which of the following statements about FFA pages are true?
489.
a.They
are greatly beneficial to SEO
490.
b.They
are also called link farms
491.
c.They
are paid listings
492.
d.They
contain numerous inbound links
493.
ANS:
B
494.
Question:
What is the name of the search engine technology due to which a query for the
word 'actor' will also show search results for related words such as actress,
acting or act?
495.
a.Spreading
496.
b.Dilating
497.
c.RSD
(real time synonym detection)
498.
d.Stemming
499.
e.Branching
500.
ANS:
D
501.
Question:
If a website's search engine saturation with respect to a particular search
engine is 20%, what does it mean?
502.
a.20%
of the webpages of the website have been indexed by the search engine
503.
b.Only
20% of the pages of the website will be indexed by the search engine
504.
c.20%
of the websites pages will never be indexed
505.
d.The
website ranks in the first 20% of all websites indexed by the search engine for
its most important search terms
506.
ANS:
A
507.
Question:
What is the main reason for the effectiveness of optimizing a webpage towards a
long tail keyword search?
508.
a.There
are more long tail searches than shorter keyword queries
509.
b.Search
engines often pass on long tail searches to lesser known and new websites
510.
c.Search
engines do not pass on long tail search traffic to websites that rank high for
shorter keyword searches
511.
d.There
are fewer websites that have targeted such keywords
ANS:A
ANS:A
512.
1. Which
of the following can be termed as a good keyword selection and placement
strategies?
513.
514.
Ans: a. targeting synonyms of the
main keyword
515.
d. Optimizing five or more keywords
per page
516.
517.
2.
What will happen if you type the words Certification-Networking in the Google
search box?
518.
519.
Ans: Google will find all the web
pages in which the words certification and networking appear together
520.
521.
3.
Google display up to _______ characters of a webpages Title Tag.
522.
523.
Ans: 66
524.
525.
4.
Which is the function of indexer part of the Google search Engine?
526.
527.
Ans: It helps to retrieve web pages
from the world wide wed
528.
529.
5.
Which of the following statements about google techinical and quality guidlines
is true?
530.
531.
Ans: Avoid using robot.txt to
prevent crawling of search results pages or other auto- generated pages, even
if they don’t add much value for users coming from the search engines.
532.
533.
6.
What is the most likely time period required for getting a Google page rank?
534.
535.
Ans: More Than 3 months.
536.
537.
7.
Which of the following is an ethical SEO Technique?
538.
539.
Ans: Non of the above.
540.
541.
8.
What is Anchor Text?
542.
543.
Ans: it is the visible text that is
hyper linked to another page
544.
545.
9.
Google looks down upon paid links for enhancing page rank. If a website sells a
links, what actions does Google recommend to avoid being penalized?
546.
547.
Ans: Paid links should be disclosed
through index-nofollow attribute in the hyperlink
548.
549.
10. what
is the name of the search engine technology due to which a query for the
word ‘actor’ will also show search results for related words such as
actress, acting or act?
550.
551.
Ans: RSD (real time synonym
detection)
552.
553.
11. If you
search for the term “iq test” in the word tracker keyword suggestion tool, will
it return the number of independent searches for the term “iq” Yes or no?
554.
555.
Ans: no
556.
557.
12. Which
search engine technology prevents a website from appearing in numerous top
positions in the search engine result pages?
558.
559.
Ans: clustering
560.
561.
13. If a
websites search engine saturation with respect to a particular search engine is
20%. What does it mean?
562.
563.
Ans: only 20% of the pages of the
website will be indexed by the search engine
564.
565.
14.
Implementing a 301 permanent Redirects on the old pages to redirect to the new
pages is a good idea from the SEO perspective. True or False?
566.
567.
Ans: True
568.
569.
15. Which
black hat SEO Technique is characterized by a method to deceive search engines,
by detecting the search engine boot and “feeding” it with a different HTML
actually served to users?
570.
571.
Ans: Cloaking
572.
573.
16. Are
Rss/Atom feeds returned in Google search results?
574.
575.
Ans: No
576.
577.
17. All
major search engines are case sensitive.
578.
579.
Ans: False
580.
581.
18.
Cloaking is a controversial SEO technique. What does it involve?
582.
583.
Ans: Offering a different set of web
pages to the search engines.
584.
585.
19. Which
of the following statements is correct with regard to the description Meta tag?
586.
587.
Ans: Google uses the Meta
description to generate the search engine results pages.
588.
589.
20. Which
of the following statements about the search engine optimization techniques are
correct?
590.
591.
Ans: Websites with deep linking are
looked at the favorably by search engines.
592.
593.
21. Which
of the following factors have an impact on the Google page rank?
594.
595.
Ans: the subject matter of the site
providing the inbound link to a page of a web site
596.
597.
22. If you
enter “help site: http://www.arsbd.blogspot.com/” in the Google search box,
what will Google search for?
598.
599.
Ans: It will find pages about help
with-in http://arsbd.blogspot.com/.
600.
601.
602.
23. Which
of the following website design guidelines have been recommended by Google?
603.
604.
Ans: Every page should be reachable
from at least one static text link.
605.
606.
24. Which
of the following statements regarding website content are correct?
607.
608.
Ans: If you have two versions of a
document on your website, Google recommends that you only allow the indexing of
the better version.
609.
610.
25. Which
of the following statements about the RSS are correct?
611.
612.
Ans: It is a form of XML
613.
614.
26. What
is the main reason for the effectiveness of optimizing a WebPages towards a
long tail keyword search?
615.
616.
Ans: there are fewer websites that
have targeted such keywords.
617.
618.
27. How
are the site maps important for the search engine optimization process?
619.
620.
Ans: Site maps help the search
engine spider pick up more pages from the website.
621.
622.
28. Which
of the following actions could get you banned by Google?
623.
624.
Ans: None of the above.
625.
626.
29. Do search
engines such as Google detect in natural linking patterns by checking the Class
C ip address of the page where the link to the websites originates? Yes or no?
627.
628.
Ans: yes
629.
630.
30. What
is the term for optimization strategies that are in an unknown area of
reputability/validity?
631.
632.
Ans: Silver hat techniques.
633.
634.
31. What
does the term keyword prominence refer to?
635.
636.
Ans: It refers to the fact that the
keywords placed in important parts of a webpage are given priority by the
search engines.
637.
638.
32. Some
words, when followed by a colon, have special meanings to yahoo. What is
performed by the link: Operator?
639.
640.
a. it shows all
the outbound links from the url
641.
b. It shows how many
pages of the site yahoo is pointing to
642.
c. It shows all
the pages that point to that url (Ans)
643.
d. It show url’s with
broken links
644.
645.
33. Which
blackhat Seo techniques is characterized by a method to decieve search engine,
by detecting the search engine bot and “feeding” it with a different HTML code
than the HTML actually served to users?
646.
647.
a. Coaling
648.
b. Foisting
649.
c. Slighting
650.
d. Cloaking (Ans)
651.
652.
34. Why is
it bad idea from SEO perspective to host free articles and write ups that are
very common on the internet?
653.
654.
a. Because they
will not lead to fresh traffic
655.
b. Because you could be
penalize by search engine for using duplicate contents (Ans)
656.
c. Because you
will not get the benefits of proper keyword targeting
657.
d. Because people could
turn up claiming copyright infringement
658.
659.
35. What
will happen if you type the word ‘Certification-Networking’ in the Google
search box?
660.
661.
a. Google will
find the web pages about “certification” and also containing the word
“networking”
662.
b. Google will find ALL
the web pages containing the word word “Certification” and “Networking”
663.
c. Google will
find ALL the web pages in which the words “Certification” and “Networking”
appear together. (Ans)
664.
d. Google will find the
web pages about Certification that do not contain the word Networking
665.
666.
36. Which
of the following factors does Google take into account while accessing whether
or not a website is an authority website?
667.
668.
a. The frequency
with which the contents of the website is updated
669.
b. the number of web
pages containing relevant information on the main theme of the website
670.
c. The number of
in-bound natural links related to the website’s theme (or keywords)(Ans)
671.
d. None of the above
672.
673.
37. What
is keyword density?
674.
675.
a. The number of
times the keyword is used / (divided by) the total word count on page – (minus)
the total words in HTML on the page
676.
b. The number of times
the keyword is used x (multiply by) the total word count on page.
677.
c. The number of
times the keyword is used in the page description
678.
d. The number of times
the keyword is used in the page title
679.
e. The number of
times the keyword is used / (divided by) the total word count on the page.
(Ans)
680.
681.
38. Which
of the following statement about FFA pages are true?
682.
683.
a. They are
greatly beneficial to SEO
684.
b. They are also called
Link Farms (Ans)
685.
c. They are Paid
Listings
686.
d. They contain numerous
inbound links
687.
688.
39. What
is the illegal act of copying of a page by unauthorized parties in order to
filter off traffic to another site called?
689.
690.
a. Traffic jacking
691.
b. Visitors Jacking
692.
c. View Jacking
693.
d. Page Jacking (Ans)
694.
695.
40. What
is the most likely time period required for getting a google page ranking?
696.
697.
a. 1 week
698.
b. 3 weeks
699.
c. 1 month
700.
d. More than 3 months
(Ans)
701.
702.
41. Which
of the following can be termed as a good keyword selection and placement
strategies?
703.
704.
a. Targeting
synonyms of the main keyword (Ans) A & D
705.
b. Targeting the highest
searched keywords only
706.
c. Copying
competitor keywords
707.
d. Optimizing 5 or more
keywords per page (check) (Ans)
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