Odesk uPwork Social Media Marketing Test Correct Answer 2015 ( part no 1)

Odesk uPwork Social Media Marketing Test Correct Answer 2015 ( part no 1)

Question 1

What is "social media optimization"?
a. Creating content which easily creates publicity in a social networks
Question 2
What is a "vlog"?
b. Video blog
Question 3
What is the ultimate goal of social network marketing plan?
d. Drive potential customers to the company and give them an action time to perform
Question 4
What is "guerrilla marketing"?
b. Marketing which relies on time and energy rather than a large dollar budget
Question 5
What  place does Pricing have in marketing?
c. Different pricing levels can be tested to see what elicits the best consumer response
Question 6
What is meant by the concept of "viral" in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity
Question 7
What is the term adopted for updates posted by Twitter users?
a. Tweets
Question 8
How is site traffic useful in evaluating marketing?
d. Product sales from the company website can be attributed directly to the marketing campaign
Question 9
What can a company do to offset the cost of running a blog?
a. Place ads on the blog which generate pay per click income
Question 10
How can a company ensure that the proper audience finds their YouTube  videos?
c. use of keywords
Question 11
Which of the following is an important aspect of creating blogs and posting content?
c. Social Media Optimization 
Question 12
What style of videos can a company post on YouTube?
d. All of the above
Question 13
What is a "call to action"?
a. Giving an advertisement's receiver a specific directions such as 'visit the site'
Question 14
What is the overall goal of social media marketing for companies?
a. Generate sales


Question 15
What do Connections on LinkedIn effectively represent?
d. People and other companies the user is connected to directly
Question 16
What is the general purpose of posting a video blog routinely to YouTube?
b. It allows the company to drive website traffic to its blog
Question 17
 What is a method of marketing on Facebook which can reach several users by spending money?
a. Pay money for a better quality Facebook account

d. Facebook Pay Per Click placed advertisements
Question 18
What is mean by "micro-blogging"?
c. Blogs with limited individual posts, limited by character count typically
Question 19
What is meant by "Marketing Creative"?
b. The content for marketing and its creative aspect
Question 20
What should be the length of an effective blog post?
d. A few paragraphs
Question 21
 Why is it important to post to a blog regularly?
b. Keep readers engaged and also give search engines content to index
Question 22
What non financial measure of marketing is important to track?
d. New customer acquisition
Question 23
What style of blogging would be most effective for building relationships with customers?
c. Posting articles about how terrific the company is, and putting down the competition
Question 24
What is meant by Brand Management?
d. Creating a consistent image for the company
Question 25
What can a company do on Facebook apart from their page to create a following?
d. Use Groups, both company originated and posting to other groups
Question 26
 What is the main reason traditional marketing will never completely go away?
d. It's proven to work time and again
Question 27
What should a company post on Twitter?
d. All of the above
Question 28
What is meant by A/B testing marketing?
b. Testing 2 versions of an advertisement to see which elicits the best response
Question 29
What is the method for being linked to other users on LinkedIn?
b. Connections
Question 30
Why is there no specific definition of what is social media marketing?
a. There is not governing body over social media marketing
Question 31
 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
Question 32
 What feature does LinkedIn offer for pay accounts?
c. Ability to post in Groups and create a Group
Question 33
What type of status updates would drive visitors to the company site?

b. A link to a new press release hosted on the company site
Question 34
What does the product portion of the 4 P's of marketing focus on?
d. How the new product will be promoted
Question 35
 How can a company place itself as an expert in a certain area of expertise?
b, Actively answer questions in the Q&A section of the site
Question 36
What is meant by the "blogsphere"?
c. The interconnected community of blogs via linking to each other
Question 37
Why is it important to have a company blog hosted on the company web domain versus a third party blogging site?
b. Search engine rankings will include hits on the blog as part of the overall website hits
Question 38
What should a company do for commercial advertisements on YouTube in order to maximize their effectiveness.
a. Ask the watcher to visit the company site at the end of the video
Question 39
How often should a marketing plan be revisited?
b. As often as needed in order to revisit the plan of action and revise any new actions
Question 40
How does YouTube serve a dual purpose in social media marketing?
d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube

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·         What is social media optimization?

Ans: Creating content which easily creates publicity via social network.

·         What is meant by the “blogosphere”?

Ans: The interconnected community of blogs via linking to each other.

·         What is meant by “micro-blogging”?

Ans: Blogs with limited individual posts, limited by character count typically.

·         What is a “call to action”?

Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.

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oDesk Social Media Marketing Test Answers 2012

Question:1  What methods of social network marketing should a company always use?

Ans: Depends on the company, their product, their audience

Question:2 What is “guerilla marketing”?

Ans: Marketing which relies on time and energy rather than a large dollar budget.

Question:3  What is meant by Brand Management?

Ans: The company executive management team.

Question:4 Which of the following is an important aspect of creating blogs and posting content?

Ans: Posting at least once a month to the blog.

Question:5  What is a “call to action”

Ans: Giving an advertisement’s receiver a specific direction such as “visit the site”.

Question:6  What is a “vlog”?

Ans: New technology to aid in blogging

Question:7 What can a company do on Facebook apart from their page to create a following?

Ans: Use Groups, both company originated and posting to other group.

Question:8  In a company who should own the social marketing plan?

Ans: Head of Marketing.

Question:9 What is meant by “micro-blogging”?

Ans: Blogs with limited individual posts, limited by character count typically.

Question:10  What is meant by A/B testing in marketing?

Ans: Testing 2 versions of an advertisement to see which elicits the best response.

Question:11 What Place does Pricing have in marketing?

Ans: Different Pricing levels can be the pricing level relative to competition is important

Question:12 What would the marketing budget section of a marketing plan detail?

Ans: The expected costs for each ad campaign based on the delivery method

Question:13  How can a company use the same material for both traditional and social network marketing?

Ans: Utilizing a television ad campaign online as well on their site and sites such as YouTube.

Question:14 How often should a marketing plan be revisited?

Ans: As often as needed in order to revisit the plan of action and revise any new actions

Question:15 Which of the following would be leveraging both social network and traditional marketing?

Ans: A print advertisement in a magazine which drives people to a website where there is a free trail offer.

Question:16 How does creating a social network marketing plan differ from a traditional marketing plan?

Ans: There is no need for a social marketing plan, but social marketing plan is required for traditional marketing.

Question:17 What should be the length of an blog post?

Ans: A few sentence mixed with several links to other sites and references.

Question:18 Why is there no specific definition of what is social media marketing?

Ans: The concept is relatively new compared to traditional marketing and is still being defined.

Question:19 What is meant by the “blogosphere”?

Ans: The interconnected community of blogs via linking to each other

Question: 20 How do ebooks represent a from marketing?

Ans: They are often free, include useful information, and direct the reader onto the company which created the ebook for.