Odesk uPwork Advertising Skills Certification test correct answer 2015 (part 2)

Odesk uPwork Advertising Skills Certification test correct answer 2015 (part 2)

odesk internet marketing Question: Way would a firm employ guerrilla web marketing ?
odesk internet marketing Question Ans: it gives the firm more control over its marketing budget.

odesk internet marketing Question: Why is affiliate marketing a fovorable form of marketing?
odesk internet marketing Question Ans: it gurantees increased sales

odesk internet marketing Question: What is meant by “niche marketing”?
odesk internet marketing Question Ans: targeting a broad based group of people

odesk internet marketing Question: How can a poducast be used to brive customers to a website?
odesk internet marketing Question Ans: by telling the listeners that they need your product

odesk internet marketing Question: What is cost per customer acquisition?
odesk internet marketing Question Ans: the amount a company pays a customer to try their product

odesk internet marketing Question: How can supplemental materials be delivered to the poducast listener?
odesk internet marketing Question Ans: the istener must pay for any additional materials

odesk internet marketing Question: What is a value proposition?
odesk internet marketing Question Ans: the pricing of the product

odesk internet marketing Question: How important is content on a site when optimizing it?
odesk internet marketing Question Ans: it is the only thing which creates a higher ranking in search engines

odesk internet marketing Question: Which of the following would not be effective in headline writing?
odesk internet marketing Question Ans: using small words which take up space and do not add value

odesk internet marketing Question: What should a company do once it achieves its search engineranking goals?
odesk internet marketing Question Ans: sell advertising on their site

odesk internet marketing Question: Why would a company possibly want so spend more on PPC early on?
odesk internet marketing Question Ans: to drive traffic to their site and increase awareness

odesk internet marketing Question: What is meant by “whit hat”?
odesk internet marketing Question Ans: When marketers show up for work wearing white hats

odesk internet marketing Question: Why are purchased email lists typically ineffective?
odesk internet marketing Question Ans: they make up fake email to sell

odesk internet marketing Question: Why has web marketing become a popular form of marketing?
odesk internet marketing Question Ans:it has been heavily advertised

odesk internet marketing Question: What is one unfavourable trait sometimes seen in affiliate marketing?
odesk internet marketing Question Ans: it brings additional traffic to a site

odesk internet marketing Question: If marketing is relatively easy to do online?
odesk internet marketing Question Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

odesk internet marketing Question: What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?
odesk internet marketing Question Ans: it impresses clients

odesk internet marketing Question: What is the purpose of a traditional press release?
odesk internet marketing Question Ans: it target markets to internet users

odesk internet marketing Question: What is the purpose of sending a monthly newsletter?
odesk internet marketing Question Ans: it gives people a chance to opt out of ever talking to your company again

odesk internet marketing Question: What is meant by guerrilla marketing
odesk internet marketing Question Ans: Using resources such as time, energy and imagination rather than money to market

odesk internet marketing Question: What is an auto-responder?
odesk internet marketing Question Ans: a method of direction communication with clients

odesk internet marketing Question: Why si it important to fine tune the timing of the ad and keywords used?
odesk internet marketing Question Ans: to carefully target the customer base desired, not wasting impressions and clicks

odesk internet marketing Question: What is the “active voice” style of writing ads?
odesk internet marketing Question Ans: writing in the third person?

odesk internet marketing Question: What is double opt in process?
odesk internet marketing Question Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

odesk internet marketing Question: How do listeners decide what is a worthwhile podcast to continually listen to?
odesk internet marketing Question Ans: having several hosts and a myriad of topics

odesk internet marketing Question: Why is the subject line of any email comparing important?
odesk internet marketing Question Ans: it is all the receiver sees besides the email address until they open the email

odesk internet marketing Question: How is “open rat” important?
odesk internet marketing Question Ans: it lets the company know how many people bought a product

odesk internet marketing Question: Why are affiliates not the same as having a sales force?
odesk internet marketing Question Ans: The affiliates have limited availability

odesk internet marketing Question: How is the pricing model of a click determined ?
odesk internet marketing Question Ans: google sets the price worldwide

odesk internet marketing Question: What is the formula for calculating cost per customer acquisition?
odesk internet marketing Question Ans: total marketing budget for aspecific period divided by the number of new customers for that same period?

odesk internet marketing Question: How much woulad a company pays for the given odesk ?

internet marketing Question example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents

odesk internet marketing Question: What is “cost per action”?
odesk internet marketing Question Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

odesk internet marketing Question: What is an “impression”?
odesk internet marketing Question Ans: when an ad is cliced on

odesk internet marketing Question: Which of the following is valuable in increasing a page rank?
odesk internet marketing Question Ans: quantity of links from other highly ranked pages to your site

odesk internet marketing Question: What is meant by”web 2.0”?
odesk internet marketing Question Ans: internet companies who focus on retail sales

odesk internet marketing Question: What is affiliate marketing ?
odesk internet marketing Question Ans: when a 3rd party helps market your business. And in turn your pay them a commission

odesk internet marketing Question: Based on sales as aresult of their efforts?
which of the following are podcasts least likely to target.
odesk internet marketing Question Ans: sales

Internet Marketing Test odesk test answer

March 23, 2013

kaderontor469161

 Internet Marketing Test odesk test

answer 15 Comments

Question:

 Why would a firm employ guerilla web marketing?

 a. It is guaranteed to work

 b. It allows greater flexibility

 c. It gives the firm more control over its marketing budget.

 d. It is unconventional and can often leave a lasting impression on potential customers

 Answer: It gives the firm more control over its marketing budget.

Question:

 Why is affiliate marketing a favorable from of marketing?

 a. It is inexpensive.

 b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.

 c. It guarantees increased sales

 d. It is complex so not many people utilize it

 Answer: It guarantees increased sales

Question:

 What is meant by “niche marketing”?

 a. Targeting a broad based group of people

 b. Targeting a very specific demographic

 c. Advertising on the television

 d. Advertising only online

 Answer: Targeting a broad based group of people

Question:

 How can a podcast be used to drive customers to a website?

 a. By only hosting the podcast on the website

 b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information

 c. By making the podcast a premium one which costs money

 d. By telling the listeners that they need your product

 Answer: By telling the listeners that they need your product.

Question:

 What is “cost per customer acquisition”?

 a. The amount a company pays a customer to try their product

 b. The average cost of marketing spent per new customer

 c. The cost of marketing staff

 d. The cost to beat competitors

 Answer: The amount a company pays a customer to try their product

Question:

 How can supplemental materials be delivered to the podcast listener?

 a. Embedded into the audio file

 b. Files can be made available for download along with the link to the podcast

 c. The listener has to go to a special site only during the podcast

 d. The listener must pay for any additional materials

 Answer: The listener has to go to a special site only during the podcast

Question:

 What is a “value proposition”?

 a. The pricing of the product

 b. The same as a business plan

 c. A statement as to how the company will make more money

 d. A statement as to how the company adds value for customers

 Answer: The pricing of the product

Question:

 How important is content on a site when optimizing it?

 a. Not important at all does not factor in

 b. Mildly important to keep customers happy

 c. It is the only thing which creates a higher ranking in search engines

 d. Very important new content especially

 Answer: It is the only thing which creates a higher ranking in search engines

Question:

 Which of the following would not be effective in headline writing?

 a. Using words that draw attention

 b. Using words that people may search for

 c. Using small words which take up space and do not add value

 d. Using words such as “new, exciting, special offer”

 Answer: Using small words which take up space and do not add value

Question:

 What should a company do once it achieves its search engine ranking goals?

 a. Stop promoting site

 b. Constantly monitor and improve their site in order to maintain their ranking

 c. Revise the site once in awhile

 d. Sell advertising on their site

 Answer: Sell advertising on their site

Question:

 Why would a company possibly want to spend more on PPC early on?

 a. It costs less early on

 b. To drive traffic to their site and increase awareness

 c. To let the competition know they are serious

 d. To sell more products

 Answer: To drive traffic to their site and increase awareness

Question:

 What is meant by “white hat”?

 a. When markets show up for work wearing white hats

 b. Dishonest techniques for gaining higher ranking

 c. Ethical and honest methods of increasing page ranking

 d. Soft ware use to increase ranking

 Answer: When markets show up for work wearing white hats

Question:

 Why are purchased email lists typically ineffective?

 a. They are too expensive

 b. They distribute an email to far more people than the company has in its contacts

 c. They make up fake emails to sell

 d. They are not targeted at customers specific to your company and have high bounce rates

 Answer: They make up fake emails to sell

Question:

 Why has web marketing become a popular form of marketing?

 a. It is much cheaper than other forms and often more effective

 b. Television advertising is being offered less

 c. It is easier than traditional marketing

 d. It has been heavily advertised

 Answer: It has been heavily advertised

Question:

 What is one unfavorable trait sometimes seen in affiliate marketing?

 a. The cost is low

 b. It brings additional traffic to a site

 c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission

 d. It is only paid for based on successful selling

Answer: It brings additional traffic to a site

Question:

 Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

 a. It reduces taxable profits

 b. To get a second opinion

 c. Creates goodwill

 d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing

Question:

 Which 3 industries are the largest users of affiliate marketing?

 a. Prescription drugs, electronics, child products

 b. Gambling, adult, retail

 c. Retail outlets, bakeries, beverage

 d. Computer equipment, auto manufacturers , construction

 Answer: Computer equipment, auto manufacturers, construction

Question:

 What is A/B testing?

 a. Testing 2 products to see which is safer

 b. Using 2 versions of an ad measuring results to see which one is more effective

 c. Testing 2 products to see which one sells more

 d. Using 2 versions of an ad to see which one has less bounce rate

Answer: Using 2 versions of an ad measuring results to see which one is more effective

Question:

 What are the four P’s of marketing?

 a. Placement, production, procurement, procedures

 b. Product, price, place, promotion

 c. Position, price, production, premature

 d. Product, promotion, procedures, procurement

 Answer: Product, promotion, procedures, procurement

Question:

 What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

 a. It keeps the marketing staff busy in down times

 b. It impresses clients

 c. A well maintained blog will help increase page rank with search engines

 d. It makes the company seem larger than it is

 Answer: It impresses clients

Question:

 What is the purpose of a traditional press release?

 a. Is acts as a direct marketing sales tool

 b. It can be mailed out to potential clients

 c. It announces company information to a widely dispersed group of people

 d. It target markets to internet users

Answer: It target markets to internet users

Question:

 What is the purpose of sending a monthly newsletter?

 a. It creates work for employees at the company

 b. It builds branding creates awareness and connection with potential clients

 c. It gives people a chance to opt out of ever talking to your company again

 d. Required by law

Answer: It gives people a chance to opt out of ever talking to your company agin

Question:

 What is meant by “guerilla marketing”?

 a. Using resources such as time, energy and imagination rather than money to market

 b. Using advertising spots which utilize gorillas to capture the audience

 c. Having a large scale marketing budget

 d. Using television ads instead of web ads

Answer: Using resources such as time, energy and imagination rather than money to market

Question:

 What is an auto-responder?

 a. A person who replaces to all emails for the company

 b. An automatic email message sent to someone who takes an action such as submitting a form on a company website

 c. A method of direction communication with clients

 d. An email relay system

Answer: A method of direction communication with clients

Question:

 Why is it important to fine tune the timing of the ad and keywords used?

 a. It costs less in later hours

 b. To be sure to spend more money on marketing

 c. Required by law

 d. To carefully target the customer base desired, not wasting impressions and clicks

Answer: To carefully target the customer base desired, not wasting impressions and clicks

Question:

 What is the “active voice” style of writing ads?

 a. Using “you” and not “I” or “we”- directing wording towards the customer

 b. Writing in the first person

 c. Writing in the third person

 d. Speaking omnisciently

Answer: Writing in the third person

Question:

 What is a double opt in process?

 a. Someone must email the firm twice to get on a list

 b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

 c. Someone must email the firm twice to get off an email list

 d. Someone has to send an email confirming an online purchase

Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Question:

 How do listeners decide what is a worthwhile podcast to continually listen to?

 a. High quality audio and high quality content

 b. If it’s funny

 c. Broad based podcasts with no general direction

 d. Having several hosts and a myriad of topics

Answer: Having several hosts and a myriad of topics

Question:

 Why is the subject line of any email campaign important?

 a. It gives the person an opportunity to delete the email before reading it

 b. It is all the receiver sees besides the email address until they open the email

 c. It let the receiver know they are about to be sold something

Answer: It is all the receiver sees besides the email address until open the email

Question:

 How is the “open rate” important?

 a. It tells the company how many people clicked on the links in the email

 b. It lets the company know how many people bought a product

 c. It is the number of people who received the mail

 d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

Answer: it lets the company know how many people bought a product

Question:

 Why are affiliates not the same as having a sales force?

 a. The affiliates are virtual

 b. The affiliates can be based anywhere in the world

 c. The affiliate only drives traffic, they do not necessarily convert them to sales

 d. The affiliates have limited availability

Answer: The affiliates have limited availability

Question:

 How is the pricing model of a click determined?

 a. Standardized rate for the ad

 b. Google sets the price worldwide

 c. Ads always cost more in later months

 d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

Answer: Google sets the price worldwide

Question:

 What is the formula for calculating cost per customer acquisition?

 a. Marketing spent on television divided by the number of new customers

 b. Sales divided by customers

 c. Total marketing budget divided by all customers ever

 d. Total marketing budget for a specific period divided by the number of new customers for that same period

Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

Question:

 How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

 a. 90 cents

 b. 10 cents

 c. 20 cents

 d. 1 cents

Answer: 10 cents

Question:

 What is “cost per action”?

 a. Same as pay per click

 b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views

 c. A payment agreement where costs change depending on volume

 d. The product cost

Answer: Same as pay per click

Question:

 What is an “impression”?

 a. When a person buys a product from a site

 b. When your ad is displayed on a page online, not necessarily clicked on

 c. When an ad is clicked on when an ad on

 d. When an ad makes an impression on a client

Answer: When your ad is displayed on a page online, not necessarily clicked on

Question:

 Which of the following is valuable in increasing a page rank?

 a. Paying for placement

 b. Static content

 c. Quantity of links from other highly ranked pages to your site

 d. No contact information

Answer: Quantity of links from other highly ranked pages to your site

Question:

 What is meant by “web 2.0”?

 a. The resurgence of internet companies with more interactive focus, such as blogging and social networking

 b. Any website which has survived the dot com bust

 c. Sites made using new technology

 d. Internet companies who focus on retail sales

Answer: Internet companies who focus on retail sales

Question:

 What is affiliate marketing?

 a. Same as guerilla marketing

 b. Selling ad space on your site

 c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

 d. Pay per click marketing

Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Question:

 Which of the following are podcasts least likely to target?

 a. Sales

 b. Branding

 c. Customer loyalty

 d. Customer delivery

Answer: Sales

Internet Marketing Test Question Answers 2013-2014

Q1. Why are affiliates not the same as having a sales force?

a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability

Q2. What is the formula for calculating cost per customer acquisition?

a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for specific period divided by the number of new customers for that same period

Q3. Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Q4. What is meant by “niche marketing”?

a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online

Q5. How can a podcast be used to drive customers to a website?

a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product

Q6. What is “cost per customer acquisition”?

a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors

Q7. How can supplemental materials be delivered to the podcast listener?

a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials

Q8. What is a “value proposition”?

a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers

Q9. How important is content on a site when optimizing it?

a. Not important at all, does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially

Q10. Which of the following would not be effective in headline writing?

a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”

Q11. Why would a company possibly want to spend more on PPC early on?

a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products

Q12. What is meant by “white hat”?

a. When marketers show up for work wearing white hats
b. Dishonest techniques for gaining higher rankings
c. Ethical and honest methods of increasing page rankings
d. Software used to increase rankings

Q13. Why are purchased email lists typically ineffective?

a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates

Q14. Why has web marketing become a popular form of marketing?

a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised

Q15. What is one unfavorable trait sometimes seen in affiliate marketing?

a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling

Q16. Which 3 industries are the largest users of affiliate marketing?

a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers, construction

Q17. What is A/B testing?

a. Testing 2 products to see which is safer
b. Using 2 versions of an ad, measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate

Q18. Why would a firm employ guerilla web marketing?

a. It is guaranteed to work
b. It allows greater flexibility
c. Its gives the firm more control over its marketing budget
d. It is unconventional and can often leave a lasting impression on potential customers

Q19. What are the four P’s of marketing?

a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement

Q20. What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is

Q21. What is the purpose of a traditional press release?

a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users

Q22. What is the purpose of sending a montly newsletter?

a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law

Q23. What is meant by “guerilla marketing”?

a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads

Q24. What is an auto-responder?

a. A person who replies to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system

Q25. Why is it important to fine tune the timing of the ad and keywords used?

a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks

Q26. What is a double opt in process?

a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase

Q27. What should a company do once it achieves its search engine ranking goals?

a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site

Q28. How do listeners decide what is a worthwhile podcast to continually listen to?

a. High quality audio and high quality content
b. If its funny
c. Brod based podcasts with no general direction
d. Having several hosts and a myriad of topics

Q29. Why is the subject line of any email campaign important?

a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It lets the receiver know they are about to be sold something

Q30. How is the “open rate” important?

a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the email
d. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was

Q31. How is the pricing model of a click determined?

a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list

Q32. How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents

Q33. What is “cost per action”?

a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost

Q34. What is an “impression”?

a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on
d. When an ad makes an impression on a client

Q35. Which of the following is valuable in increasing a page rank?

a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information

Q36. What is meant by “web 2.0”?

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales

Q37. What is affiliate marketing?

a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing

Q38. Which of the following are podcasts least likely to target?

a. Sales
b. Branding
c. Customer loyalty
d. Content delivery

Q39. What is the “active voice” style of writing ads?

a. Using “you” and not “I” or “we” – directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently

Q40. Why is it important to set daily maximum budgets for pay per click ad campaigns?

a.It helps with ad placements.
b.It is required.
c.It helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.

Q41. How should a company allocate its marketing budget among the various methods of internet marketing?

a.Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c.Haphazardly
d.Spent most on email marketing

Q42. What is meant by “viral marketing”?

a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed

Q43. How can a company profit from a podcast directly?

a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be directly profitable

Q44. What is one advantage to using a purchased email list?

a. The firm selling them often makes up fake email addresss
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers

Q45. Why is reciprocal linking becoming an important way to reach potential clients?

a. Visitors to other sites of a similar nature to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill

Q46. What is a trackback?

a. Same as a trademark
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has

Q47.How is click-through rate measured in an email campaign?

a. The number of emails which did not bounce back
b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email

Q48. Who regulates affiliate marketing?

a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board

Internet Marketing test answer-

SET-1

Q1.WHY IS IT IMPORTANT TO SET DAILY MAXIMUM BUDGETS FOR PAY PER  CLICK AD CAMPAIGNS?

ANS:- D. COSTS OF CLICKED LINKS CAN ADD UP QUICKLY IF NOT LIMITED.

Q2. WHAT IS A/B TESTING?

ANS:-B. USING TWO VERSION OF AN AD, MEASURING RESULTS TO SEE WHICH ONE IS MORE EFFECTIVE.

D.      USING 2 VERSION OF AN AD TO SEE WHICH ONE HAS LESS BOUNCE RATE.

Q3. WHAT IS MEANT BY “WHITE HAT”?

ANS:- C. ETHICAL AND HONEST METHODS OF INCREASING PAGE RANKINGS.

Q4. HOW SHOULD A COMPANY ALLOCATE ITS MARKETING BUDGET AMONG THE VARIOUS METHODS OF INTERNET MARKETING?

ANS:- A. DEPENDS ON THE COMPANY AND WHAT IS MOST EFFECTIVE FOR ITS BUSINESS

Q5. WHAT IS THE PURPOSE OF SENDING A MONTHLY NEWSLETTER?

ANS:-   B. IT BUILDS BRANDING, CREATES AWARENESS AND A CONNECTION WITH POTENTIAL CLIENTS

Q6. WHY ARE PURCHASED EMAIL LISTS TYPICALLY INEFFECTIVE?

ANS:- B.  THEY DISTRIBUTE AN EMAIL TO FAR MORE PEOPLE THAN THE  COMPANY HAS ITS CONTACTS

Q7. WHAT IS AN AUTO-RESPONDER?

ANS:-  B. AN AUTOMATIC EMAIL MESSAGE SENT TO SOMEONE WHO TAKES AN ACTION SUCH AS SUBMITTING A FORM ON A COMPANY.

Q8. WHAT IS MEANT BY “WHITE HAT”?

ANS:- C. ETHICAL AND HONEST METHODS OF INCREASING PAGE RANKINGS.

Q9. HOW IS THE “OPEN RATE” IMPORTANT?

ANS:- D. IT IS THE  NUMBER OF PEOPLE WHO ACTUALLY OPENED THE EMAIL SENDS TO THEM, GIVING THE COMPANY INSIGHT HOW EFFECTIVE EMAIL MARKETING CAMPAIGN WAS.

Q10.WHAT IS MEANT BY “VIRAL MARKETING”?

ANS:- CREATING AD CAMPAIGNS WHICH ARE INEXPENSIVE, GAIN MASSIVE POPULARITY AND BECOME WIDELY DISTRIBUTED

Q11.WHAT IS AFFILIATE MARKETING? 

ANS:-  SELLING AD SPACE ON YOUR SITE
Q12.WHY WOULD A COMPANY HIRE INTERNET MARKETING SPECIALISTS IF MARKETING IS RELATIVELY EASY TO DO ONLINE?

ANS:- HIRED EXPERTS CAN DRIVE THE BEST RESULTS OF CAMPAIGNS AND HELP GUIDE THE COMPANY IN ITS MARKETING

Q12.WHAT IS MEANT BY “WEB 2.0″?

ANS:- A. THE RESURGENCE OF INTERNET COMPANIES WITH MORE INTERACTIVE FOCUS, SUCH AS BLOGGING AND SOCIAL NETWORKING

Q13.WHAT IS THE PURPOSE OF A TRADITIONAL PRESS RELEASE?

ANS:- IT ANNOUNCES COMPANY INFORMATION TO A WIDELY DISPERSED GROUP OF PEOPLE

 Q14.WHAT IS MEANT BY “VIRAL MARKETING”?

ANS:- D. CREATING AD CAMPAIGNS WHICH ARE INEXPENSIVE, GAIN MASSIVE POPULARITY AND BECOME WIDELY DISTRIBUTED

Q15.WHY WOULD A COMPANY HIRE INTERNET MARKETING SPECIALISTS IF MARKETING IS RELATIVELY EASY TO DO ONLINE?

ANS:- D. HIRED EXPERTS CAN DRIVE THE BEST RESULTS OF CAMPAIGNS AND HELP GUIDE THE COMPANY IN ITS MARKETING

Q16.WHAT IS A SECONDARY REASON TO ACTIVELY MAINTAIN A COMPANY BLOG, BESIDES GIVING POTENTIAL CUSTOMERS SOMETHING TO READ?

ANS:- A WELL MAINTAINED BLOG WILL HELP INCREASE PAGE RANK WITH SEARCH ENGINES

Q17.HOW IS THE PRICING MODEL OF A CLICK DETERMINED?
ANS:- THE MORE POPULAR A SEARCH TERM, THE MORE A CUSTOMER WILL HAVE TO PAY TO USE THAT TERM IN HIS/HER TARGET KEYWORDS LIST

Q18.HOW CAN A COMPANY PROFIT FROM A PODCAST DIRECTLY?
ANS:- ALL PODCAST ARE FREE, THEY CAN NOT BE DIRECTLY PROFITABLE

Q19.WHAT IS ONE ADVANTAGE TO USING A PURCHASED EMAIL LIST?
ANS:- IT IS TARGETED AT YOUR POTENTIAL CUSTOMERS

Q20.HOW IMPORTANT IS CONTENT ON A SITE WHEN OPTIMIZING IT?
ANS:- IT IS THE ONLY THING WHICH CREATES A HIGHER RANKING IN SEARCH ENGINES

Q21.WHY WOULD A COMPANY POSSIBLY WANT TO SPEND MORE ON PPC EARLY ON?

ANS:- B. TO DRIVE TRAFFIC TO THEIR SITE AND INCREASE AWARENESS

Q21.WHY IS RECIPROCAL LINKING BECOMING AN IMPORTANT WAY TO REACH POTENTIAL CLIENTS?
ANS:- A. VISITORS TO OTHER SITES OF A SIMILAR NATURE TO YOURS ARE LIKELY TO CLICK ON LINKS TO BRING THEM TO YOUR SITE

Q22. WHAT IS A TRACKBACK? 
ANS:- D. A COUNT OF HOW MANY DOWNLOADS YOUR PODCAST HAS 

Q23.HOW IS CLICK-THROUGH RATE MEASURED IN AN EMAIL CAMPAIGN? 

ANS:- THE NUMBER OF PEOPLE WHO CLICK ON A LINK IN THE EMAIL BRINGING THE POTENTIAL CUSTOMER TO YOUR SITE
A. NO ONE CURRENTL

24 .WHO WAS ONE OF THE ORIGINAL WIDELY KNOWN AFFILIATE MARKETERS?
  ANS:-A.  EBAY AND   D.  AMAZON

25. HOW MUCH WOULD A COMPANY PAY FOR THE GIVEN EXAMPLE: AD DISPLAYS 20 TIMES, 2 USERS CLICK THE AD, COST PER CLICK IS 5 CENTS.
ANS:- B.  10 CENTS

26. WHAT IS AN IMPORTANT STEP EARLY ON WHEN FORMING A WEB MARKETING STRATEGY?
ANS:-C.  IDENTIFYING YOUR CUSTOMER BASE AND  D. HIRING A CONSULTING FIRM

27. WHAT SHOULD A COMPANY DO ONCE IT ACHIEVES ITS SEARCH ENGINE RANKING GOALS?
ANS:-B. CONSTANTLY MONITOR AND IMPROVE THEIR SITE IN ORDER TO MAINTAIN THEIR RANKING

28. HOW SHOULD A COMPANY ALLOCATE ITS MARKETING BUDGET AMONG THE VARIOUS METHODS OF INTERNET MARKETING?
ANS:-A.  DEPENDS ON THE COMPANY AND WHAT IS MOST EFFECTIVE FOR ITS BUSINESS

29.WHAT IS THE FORMULA FOR CALCULATING COST PER CUSTOMER ACQUISITION?

ANS:-D.  TOTAL MARKETING BUDGET FOR A SPECIFIC PERIOD DIVIDED BY THE NUMBER OF NEW CUSTOMERS FOR THAT SAME PERIOD

30.HOW ARE KEYWORDS UTILIZED BY SEARCH ENGINES?
ANS:-B.  THE KEYWORDS ARE A BRIEF DESCRIPTION OF WHAT TOPICS YOUR SITE RELATES TO

Odesk Internet Marketing Test Answer 2013

 1. Why would a company possibly want so spend more on PPC early on

 Ans: to drive traffic to their site and increase awareness

 2. Why are purchased email lists typically ineffective

 Ans: they make up fake email to sell

 3. Why has web marketing become a popular form of marketing

 Ans:it has been heavily advertised

 4. Way would a firm employ guerrilla web marketing

 Ans: it gives the firm more control over its marketing budget

 5. Why is affiliate marketing a favorable form of marketing

 Ans: it grantees increased sales

 6. Why are affiliates not the same as having a sales force

 Ans: The affiliates have limited available

 7. Why is it important to fine tune the timing of the ad and keywords used

 Ans: to carefully target the customer base desired, not wasting impressions and clicks

 8. Why is the subject line of any email comparing important

 Ans: it is all the receiver sees besides the email address until they open the email

 9. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents

 Ans: 10 cents

 10. How do listeners decide what is a worthwhile podcast to continually listen to

 Ans: having several hosts and a myriad of topics

 11. How is “open rat” important

 Ans: it lets the company know how many people bought a product

 12. How is the pricing model of a click determined

 Ans: Google sets the price worldwide

 13. How can a podcast be used to brave customers to a website

 Ans: by telling the listeners that they need your product

 14. How can supplemental materials be delivered to the podcast listener

 Ans: the istener must pay for any additional materials

 15. How important is content on a site when optimizing it

 Ans: it is the only thing which creates a higher ranking in search engines

 16. What is cost per coustomer acquisition

 Ans: the amount a company pays a customer to try their product

 17. What is meant by “niche marketing”

 Ans: targeting a broad based group of people

 18. What is meant by “whit hat”

 Ans: When marketers show up for work wearing white hats

 19. What should a company do once it achieves its search engine ranking goals

 Ans: sell advertising on their site

 20. What is a value proposition

 Ans: the pricing of the product

 21. What is one unfavourable trait sometimes seen in affiliate marketing

 Ans: it brings additional traffic to a site

 22. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read

 Ans: it impresses clients

 23. What is the purpose of a traditional press release

 Ans: it target markets to internet users

 24. What is the purpose of sending a monthly newsletter

 Ans: it gives people a chance to opt out of ever talking to your company again

 25. What is meant by guerrilla marketing

 Ans: Using resources such as time, energy and imagination rather than money to market

 26. What is an auto-responder

 Ans: a method of direction communication with clients

 27. What is the “active voice” style of writing ads

 Ans: writing in the third person

 28. What is double opt in process

 Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

 29. What is the formula for calculating cost per customer acquisition

 Ans: total marketing budget for aspecific period divided by the number of new customers for that same period

 30. What is “cost per action ”

 Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

 31. What is an “impression”

 Ans: when an ad is cliced on

 32. What is meant by”web 2.0”

 Ans: internet companies who focus on retail sales

 33. What is affiliate marketing

 Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

 34. Which of the following would not be effective in headline writing

 Ans: using small words which take up space and do not add value

 36. If marketing is relatively easy to do online

 Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

 37. Which of the following is valuable in increasing a page rank

 Ans: quantity of links from other highly ranked pages to your site

 38. Which of the following are podcasts least likely to target

 Ans: sales

Each question has between 2 and 8 options out of which 1 or more may be correct.

 1. Way would a firm employ guerrilla web marketing

Ans: it gives the firm more control over its marketing budet

2. Why is affiliate marketing a fovorable form of marketing

Ans: it gurantees increased sales

3. What is meant by “niche marketing”

Ans: targeting a broad based group of people

4. How can a poducast be used to brive customers to a website

Ans: by telling the listeners that they need your product

5. What is cost per coustomer acquisition

Ans: the amount a company pays a customer to try their product

6. How can supplemental materials be delivered to the poducast listener

Ans: the istener must pay for any additional materials

7. What is a value proposition

Ans: the pricing of the product

8. How important is content on a site when optimizing it

Ans: it is the only thing which creates a higher ranking in search engines

9. Which of the following would not be effective in headline writing

Ans: using small words which take up space and do not add value

10. What should a company do once it achieves its search engine ranking goals

Ans: sell advertising on their site

11. Why would a company possibly want so spend more on PPC early on

Ans: to drive traffic to their site and increase awarensess

12. What is meant by “whit hat”

Ans: When marketers show up for work wearing white hats

13. Why are purchased email lists typically ineffective

Ans: they make up fake email to sell

14. Why has web marketing become a popular form of marketing

Ans:it has been heavily advertised

15. What is one unfavourable trait sometimes seen in affiliate marketing

Ans: it brings additional traffic to a site

16. If marketing is relatively easy to do online

Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing

17. What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read

Ans: it impresses clients

18. What is the purpose of a traditional press release

Ans: it target markets to internet users

19. What is the purpose of sending a monthly newsletter

Ans: it gives people a chance to opt out of ever talking to your company again

20. What is meant by guerrilla marketing

Ans: Using resources such as time, energy and imagination rather than money to market

21. What is an auto-responder

Ans: a method of direction communication with clients

22. Why si it important to fine tune the timing of the ad and keywords used

Ans: to carefully target the customer base desired, not wasting impressions and clicks

23. What is the “active voice” style of writing ads

Ans: writing in the third person

24. What is double opt in process

Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it

25. How do listeners decide what is a worthwhile podcast to continually listen to

Ans: having several hosts and a myriad of topics

26. Why is the subject line of any email compaingn important

Ans: it is all the receiver sees besides the email address until they open the email

27. How is “open rat” important

Ans: it lets the company know how many people bought a product

28. Why are affiliates not the same as having a sales force

Ans: The affiliates have limited availability

29. How is the pricing model of a click determined

Ans: google sets the price worldwide

30. What is the formula for calculating cost per customer acquisition

Ans: total marketing budget for aspecific period divided by the number of new customers for that same period

31. How much woulad a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents

Ans: 10 cents

32. What is “cost per action ”

Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views

33. What is an “impression”

Ans: when an ad is cliced on

34. Which of the following is valuable in increasing a page rank

Ans: quantity of links from other highly ranked pages to your site

35. What is meant by”web 2.0”

Ans: internet companies who focus on retail sales

36. What is affiliate marketing

Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts

37. Which of the following are podcasts least likely to target

Ans: salesoDesk Wordpress 2.8 Test Answers 2013Wednesday, January 09, 2013 4:22 AM 1.Question:A possible way to collect real-time statistics about traffic to a WordPress site is to _______________.

  a) use a built-in tool

b) use a plug-in (Answer)

c) use a widget

d) None of the above