Odesk uPwork Advertising Skills Certification test correct answer 2015 (part 2)
odesk internet marketing Question: Why is affiliate marketing a fovorable form of marketing?
odesk internet marketing Question Ans: it gurantees increased sales
odesk internet marketing Question: What is meant by “niche marketing”?
odesk internet marketing Question Ans: targeting a broad based group of people
odesk internet marketing Question: How can a poducast be used to brive customers to a website?
odesk internet marketing Question Ans: by telling the listeners that they need your product
odesk internet marketing Question: What is cost per customer acquisition?
odesk internet marketing Question Ans: the amount a company pays a customer to try their product
odesk internet marketing Question: How can supplemental materials be delivered to the poducast listener?
odesk internet marketing Question Ans: the istener must pay for any additional materials
odesk internet marketing Question: What is a value proposition?
odesk internet marketing Question Ans: the pricing of the product
odesk internet marketing Question: How important is content on a site when optimizing it?
odesk internet marketing Question Ans: it is the only thing which creates a higher ranking in search engines
odesk internet marketing Question: Which of the following would not be effective in headline writing?
odesk internet marketing Question Ans: using small words which take up space and do not add value
odesk internet marketing Question: What should a company do once it achieves its search engineranking goals?
odesk internet marketing Question Ans: sell advertising on their site
odesk internet marketing Question: Why would a company possibly want so spend more on PPC early on?
odesk internet marketing Question Ans: to drive traffic to their site and increase awareness
odesk internet marketing Question: What is meant by “whit hat”?
odesk internet marketing Question Ans: When marketers show up for work wearing white hats
odesk internet marketing Question: Why are purchased email lists typically ineffective?
odesk internet marketing Question Ans: they make up fake email to sell
odesk internet marketing Question: Why has web marketing become a popular form of marketing?
odesk internet marketing Question Ans:it has been heavily advertised
odesk internet marketing Question: What is one unfavourable trait sometimes seen in affiliate marketing?
odesk internet marketing Question Ans: it brings additional traffic to a site
odesk internet marketing Question: If marketing is relatively easy to do online?
odesk internet marketing Question Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
odesk internet marketing Question: What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?
odesk internet marketing Question Ans: it impresses clients
odesk internet marketing Question: What is the purpose of a traditional press release?
odesk internet marketing Question Ans: it target markets to internet users
odesk internet marketing Question: What is the purpose of sending a monthly newsletter?
odesk internet marketing Question Ans: it gives people a chance to opt out of ever talking to your company again
odesk internet marketing Question: What is meant by guerrilla marketing
odesk internet marketing Question Ans: Using resources such as time, energy and imagination rather than money to market
odesk internet marketing Question: What is an auto-responder?
odesk internet marketing Question Ans: a method of direction communication with clients
odesk internet marketing Question: Why si it important to fine tune the timing of the ad and keywords used?
odesk internet marketing Question Ans: to carefully target the customer base desired, not wasting impressions and clicks
odesk internet marketing Question: What is the “active voice” style of writing ads?
odesk internet marketing Question Ans: writing in the third person?
odesk internet marketing Question: What is double opt in process?
odesk internet marketing Question Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
odesk internet marketing Question: How do listeners decide what is a worthwhile podcast to continually listen to?
odesk internet marketing Question Ans: having several hosts and a myriad of topics
odesk internet marketing Question: Why is the subject line of any email comparing important?
odesk internet marketing Question Ans: it is all the receiver sees besides the email address until they open the email
odesk internet marketing Question: How is “open rat” important?
odesk internet marketing Question Ans: it lets the company know how many people bought a product
odesk internet marketing Question: Why are affiliates not the same as having a sales force?
odesk internet marketing Question Ans: The affiliates have limited availability
odesk internet marketing Question: How is the pricing model of a click determined ?
odesk internet marketing Question Ans: google sets the price worldwide
odesk internet marketing Question: What is the formula for calculating cost per customer acquisition?
odesk internet marketing Question Ans: total marketing budget for aspecific period divided by the number of new customers for that same period?
odesk internet marketing Question: How much woulad a company pays for the given odesk ?
odesk internet marketing Question: What is “cost per action”?
odesk internet marketing Question Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
odesk internet marketing Question: What is an “impression”?
odesk internet marketing Question Ans: when an ad is cliced on
odesk internet marketing Question: Which of the following is valuable in increasing a page rank?
odesk internet marketing Question Ans: quantity of links from other highly ranked pages to your site
odesk internet marketing Question: What is meant by”web 2.0”?
odesk internet marketing Question Ans: internet companies who focus on retail sales
odesk internet marketing Question: What is affiliate marketing ?
odesk internet marketing Question Ans: when a 3rd party helps market your business. And in turn your pay them a commission
Internet Marketing Test
Question Answers 2013-2014
Internet Marketing test
answer-
SET-1
Q1.WHY IS IT IMPORTANT TO SET DAILY MAXIMUM BUDGETS FOR PAY
PER CLICK AD CAMPAIGNS?
ANS:- D. COSTS OF CLICKED LINKS CAN ADD UP QUICKLY IF NOT
LIMITED.
Q2. WHAT IS A/B TESTING?
ANS:-B. USING TWO VERSION OF AN AD, MEASURING RESULTS TO
SEE WHICH ONE IS MORE EFFECTIVE.
D. USING 2 VERSION OF AN AD
TO SEE WHICH ONE HAS LESS BOUNCE RATE.
Q3. WHAT IS MEANT BY “WHITE HAT”?
ANS:- C. ETHICAL AND HONEST METHODS OF INCREASING PAGE
RANKINGS.
Q4. HOW SHOULD A COMPANY ALLOCATE ITS MARKETING BUDGET
AMONG THE VARIOUS METHODS OF INTERNET MARKETING?
ANS:- A. DEPENDS ON THE
COMPANY AND WHAT IS MOST EFFECTIVE FOR ITS BUSINESS
Q5. WHAT IS THE PURPOSE OF SENDING A MONTHLY NEWSLETTER?
ANS:- B. IT BUILDS BRANDING, CREATES AWARENESS AND A
CONNECTION WITH POTENTIAL CLIENTS
Q6. WHY ARE PURCHASED EMAIL LISTS TYPICALLY INEFFECTIVE?
ANS:- B. THEY DISTRIBUTE AN EMAIL TO FAR MORE PEOPLE
THAN THE COMPANY HAS ITS CONTACTS
Q7. WHAT IS AN AUTO-RESPONDER?
ANS:- B. AN AUTOMATIC EMAIL MESSAGE SENT TO SOMEONE
WHO TAKES AN ACTION SUCH AS SUBMITTING A FORM ON A COMPANY.
Q8. WHAT IS MEANT BY “WHITE HAT”?
ANS:- C. ETHICAL AND HONEST METHODS OF INCREASING PAGE
RANKINGS.
Q9. HOW IS THE “OPEN RATE” IMPORTANT?
ANS:- D. IT IS THE NUMBER OF PEOPLE WHO ACTUALLY
OPENED THE EMAIL SENDS TO THEM, GIVING THE COMPANY INSIGHT HOW EFFECTIVE EMAIL
MARKETING CAMPAIGN WAS.
Q10.WHAT IS MEANT BY “VIRAL MARKETING”?
ANS:- CREATING AD CAMPAIGNS WHICH ARE INEXPENSIVE, GAIN
MASSIVE POPULARITY AND BECOME WIDELY DISTRIBUTED
Q11.WHAT IS AFFILIATE MARKETING?
ANS:- SELLING AD SPACE ON YOUR SITE
ANS:- HIRED EXPERTS CAN DRIVE THE BEST RESULTS OF CAMPAIGNS
AND HELP GUIDE THE COMPANY IN ITS MARKETING
ANS:- A. THE RESURGENCE OF INTERNET COMPANIES WITH MORE INTERACTIVE
FOCUS, SUCH AS BLOGGING AND SOCIAL NETWORKING
Q13.WHAT IS THE PURPOSE OF A TRADITIONAL PRESS RELEASE?
ANS:- IT ANNOUNCES COMPANY INFORMATION TO A WIDELY
DISPERSED GROUP OF PEOPLE
Q14.WHAT IS MEANT BY “VIRAL MARKETING”?
ANS:- D. CREATING AD CAMPAIGNS WHICH ARE INEXPENSIVE, GAIN
MASSIVE POPULARITY AND BECOME WIDELY DISTRIBUTED
Q15.WHY WOULD A COMPANY HIRE INTERNET MARKETING SPECIALISTS
IF MARKETING IS RELATIVELY EASY TO DO ONLINE?
ANS:- D. HIRED EXPERTS CAN DRIVE THE BEST RESULTS OF
CAMPAIGNS AND HELP GUIDE THE COMPANY IN ITS MARKETING
Q16.WHAT IS A SECONDARY REASON TO ACTIVELY MAINTAIN A
COMPANY BLOG, BESIDES GIVING POTENTIAL CUSTOMERS SOMETHING TO READ?
ANS:- A WELL MAINTAINED BLOG WILL HELP INCREASE PAGE RANK
WITH SEARCH ENGINES
Q17.HOW IS THE PRICING MODEL OF A CLICK DETERMINED?
Q18.HOW CAN A COMPANY PROFIT FROM A PODCAST DIRECTLY?
Q19.WHAT IS ONE ADVANTAGE TO USING A PURCHASED EMAIL LIST?
Q20.HOW IMPORTANT IS CONTENT ON A SITE WHEN OPTIMIZING IT?
Q21.WHY WOULD A COMPANY POSSIBLY WANT TO SPEND MORE ON PPC
EARLY ON?
ANS:- B. TO DRIVE TRAFFIC TO THEIR SITE AND INCREASE
AWARENESS
Q21.WHY IS RECIPROCAL LINKING BECOMING AN IMPORTANT WAY TO
REACH POTENTIAL CLIENTS?
Q22. WHAT IS A TRACKBACK?
Q23.HOW IS CLICK-THROUGH RATE MEASURED IN AN EMAIL
CAMPAIGN?
ANS:- THE NUMBER OF PEOPLE WHO CLICK ON A LINK IN THE EMAIL
BRINGING THE POTENTIAL CUSTOMER TO YOUR SITE
24 .WHO WAS ONE OF THE ORIGINAL WIDELY
KNOWN AFFILIATE MARKETERS?
25. HOW MUCH WOULD A COMPANY PAY FOR THE
GIVEN EXAMPLE: AD DISPLAYS 20 TIMES, 2 USERS CLICK THE AD, COST PER CLICK IS 5
CENTS.
26. WHAT
IS AN IMPORTANT STEP EARLY ON WHEN FORMING A WEB MARKETING STRATEGY?
27. WHAT
SHOULD A COMPANY DO ONCE IT ACHIEVES ITS SEARCH ENGINE RANKING GOALS?
28. HOW
SHOULD A COMPANY ALLOCATE ITS MARKETING BUDGET AMONG THE VARIOUS METHODS OF
INTERNET MARKETING?
29.WHAT IS THE FORMULA FOR
CALCULATING COST PER CUSTOMER ACQUISITION?
ANS:-D. TOTAL MARKETING BUDGET FOR A SPECIFIC PERIOD
DIVIDED BY THE NUMBER OF NEW CUSTOMERS FOR THAT SAME PERIOD
30.HOW ARE KEYWORDS UTILIZED BY
SEARCH ENGINES?
odesk
internet marketing Question: Way
would a firm employ guerrilla web marketing ?
odesk internet marketing Question Ans: it gives the firm more control over its marketing budget.
odesk internet marketing Question Ans: it gives the firm more control over its marketing budget.
odesk internet marketing Question: Why is affiliate marketing a fovorable form of marketing?
odesk internet marketing Question Ans: it gurantees increased sales
odesk internet marketing Question: What is meant by “niche marketing”?
odesk internet marketing Question Ans: targeting a broad based group of people
odesk internet marketing Question: How can a poducast be used to brive customers to a website?
odesk internet marketing Question Ans: by telling the listeners that they need your product
odesk internet marketing Question: What is cost per customer acquisition?
odesk internet marketing Question Ans: the amount a company pays a customer to try their product
odesk internet marketing Question: How can supplemental materials be delivered to the poducast listener?
odesk internet marketing Question Ans: the istener must pay for any additional materials
odesk internet marketing Question: What is a value proposition?
odesk internet marketing Question Ans: the pricing of the product
odesk internet marketing Question: How important is content on a site when optimizing it?
odesk internet marketing Question Ans: it is the only thing which creates a higher ranking in search engines
odesk internet marketing Question: Which of the following would not be effective in headline writing?
odesk internet marketing Question Ans: using small words which take up space and do not add value
odesk internet marketing Question: What should a company do once it achieves its search engineranking goals?
odesk internet marketing Question Ans: sell advertising on their site
odesk internet marketing Question: Why would a company possibly want so spend more on PPC early on?
odesk internet marketing Question Ans: to drive traffic to their site and increase awareness
odesk internet marketing Question: What is meant by “whit hat”?
odesk internet marketing Question Ans: When marketers show up for work wearing white hats
odesk internet marketing Question: Why are purchased email lists typically ineffective?
odesk internet marketing Question Ans: they make up fake email to sell
odesk internet marketing Question: Why has web marketing become a popular form of marketing?
odesk internet marketing Question Ans:it has been heavily advertised
odesk internet marketing Question: What is one unfavourable trait sometimes seen in affiliate marketing?
odesk internet marketing Question Ans: it brings additional traffic to a site
odesk internet marketing Question: If marketing is relatively easy to do online?
odesk internet marketing Question Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
odesk internet marketing Question: What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read?
odesk internet marketing Question Ans: it impresses clients
odesk internet marketing Question: What is the purpose of a traditional press release?
odesk internet marketing Question Ans: it target markets to internet users
odesk internet marketing Question: What is the purpose of sending a monthly newsletter?
odesk internet marketing Question Ans: it gives people a chance to opt out of ever talking to your company again
odesk internet marketing Question: What is meant by guerrilla marketing
odesk internet marketing Question Ans: Using resources such as time, energy and imagination rather than money to market
odesk internet marketing Question: What is an auto-responder?
odesk internet marketing Question Ans: a method of direction communication with clients
odesk internet marketing Question: Why si it important to fine tune the timing of the ad and keywords used?
odesk internet marketing Question Ans: to carefully target the customer base desired, not wasting impressions and clicks
odesk internet marketing Question: What is the “active voice” style of writing ads?
odesk internet marketing Question Ans: writing in the third person?
odesk internet marketing Question: What is double opt in process?
odesk internet marketing Question Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
odesk internet marketing Question: How do listeners decide what is a worthwhile podcast to continually listen to?
odesk internet marketing Question Ans: having several hosts and a myriad of topics
odesk internet marketing Question: Why is the subject line of any email comparing important?
odesk internet marketing Question Ans: it is all the receiver sees besides the email address until they open the email
odesk internet marketing Question: How is “open rat” important?
odesk internet marketing Question Ans: it lets the company know how many people bought a product
odesk internet marketing Question: Why are affiliates not the same as having a sales force?
odesk internet marketing Question Ans: The affiliates have limited availability
odesk internet marketing Question: How is the pricing model of a click determined ?
odesk internet marketing Question Ans: google sets the price worldwide
odesk internet marketing Question: What is the formula for calculating cost per customer acquisition?
odesk internet marketing Question Ans: total marketing budget for aspecific period divided by the number of new customers for that same period?
odesk internet marketing Question: How much woulad a company pays for the given odesk ?
internet marketing
Question example: ad displays 20 times. 2 users click
the ad. Cost per click is 5 cents
Ans: 10 cents
Ans: 10 cents
odesk internet marketing Question: What is “cost per action”?
odesk internet marketing Question Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
odesk internet marketing Question: What is an “impression”?
odesk internet marketing Question Ans: when an ad is cliced on
odesk internet marketing Question: Which of the following is valuable in increasing a page rank?
odesk internet marketing Question Ans: quantity of links from other highly ranked pages to your site
odesk internet marketing Question: What is meant by”web 2.0”?
odesk internet marketing Question Ans: internet companies who focus on retail sales
odesk internet marketing Question: What is affiliate marketing ?
odesk internet marketing Question Ans: when a 3rd party helps market your business. And in turn your pay them a commission
odesk
internet marketing Question: Based
on sales as aresult of their efforts?
which of the following are podcasts least likely to target.
odesk internet marketing Question Ans: sales
which of the following are podcasts least likely to target.
odesk internet marketing Question Ans: sales
Internet Marketing Test odesk test answer
March 23, 2013
kaderontor469161
Internet Marketing Test odesk test
answer 15 Comments
Question:
Why would a firm
employ guerilla web marketing?
a. It is guaranteed
to work
b. It allows greater
flexibility
c. It gives the firm
more control over its marketing budget.
d. It is unconventional
and can often leave a lasting impression on potential customers
Answer: It gives the
firm more control over its marketing budget.
Question:
Why is affiliate
marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid
unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees
increased sales
d. It is complex so
not many people utilize it
Answer: It guarantees
increased sales
Question:
What is meant by
“niche marketing”?
a. Targeting a broad
based group of people
b. Targeting a very
specific demographic
c. Advertising on the
television
d. Advertising only
online
Answer: Targeting a
broad based group of people
Question:
How can a podcast be
used to drive customers to a website?
a. By only hosting
the podcast on the website
b. By giving
information on the podcast which gives the listener the desire to learn more,
and directing them to the website for information
c. By making the
podcast a premium one which costs money
d. By telling the
listeners that they need your product
Answer: By telling
the listeners that they need your product.
Question:
What is “cost per
customer acquisition”?
a. The amount a
company pays a customer to try their product
b. The average cost
of marketing spent per new customer
c. The cost of
marketing staff
d. The cost to beat
competitors
Answer: The amount a
company pays a customer to try their product
Question:
How can supplemental
materials be delivered to the podcast listener?
a. Embedded into the
audio file
b. Files can be made
available for download along with the link to the podcast
c. The listener has
to go to a special site only during the podcast
d. The listener must
pay for any additional materials
Answer: The listener
has to go to a special site only during the podcast
Question:
What is a “value
proposition”?
a. The pricing of the
product
b. The same as a
business plan
c. A statement as to
how the company will make more money
d. A statement as to
how the company adds value for customers
Answer: The pricing
of the product
Question:
How important is
content on a site when optimizing it?
a. Not important at
all does not factor in
b. Mildly important
to keep customers happy
c. It is the only
thing which creates a higher ranking in search engines
d. Very important new
content especially
Answer: It is the
only thing which creates a higher ranking in search engines
Question:
Which of the
following would not be effective in headline writing?
a. Using words that
draw attention
b. Using words that
people may search for
c. Using small words
which take up space and do not add value
d. Using words such
as “new, exciting, special offer”
Answer: Using small
words which take up space and do not add value
Question:
What should a company
do once it achieves its search engine ranking goals?
a. Stop promoting
site
b. Constantly monitor
and improve their site in order to maintain their ranking
c. Revise the site
once in awhile
d. Sell advertising
on their site
Answer: Sell
advertising on their site
Question:
Why would a company
possibly want to spend more on PPC early on?
a. It costs less
early on
b. To drive traffic
to their site and increase awareness
c. To let the competition
know they are serious
d. To sell more
products
Answer: To drive
traffic to their site and increase awareness
Question:
What is meant by
“white hat”?
a. When markets show
up for work wearing white hats
b. Dishonest
techniques for gaining higher ranking
c. Ethical and honest
methods of increasing page ranking
d. Soft ware use to
increase ranking
Answer: When markets
show up for work wearing white hats
Question:
Why are purchased
email lists typically ineffective?
a. They are too
expensive
b. They distribute an
email to far more people than the company has in its contacts
c. They make up fake
emails to sell
d. They are not
targeted at customers specific to your company and have high bounce rates
Answer: They make up
fake emails to sell
Question:
Why has web marketing
become a popular form of marketing?
a. It is much cheaper
than other forms and often more effective
b. Television
advertising is being offered less
c. It is easier than
traditional marketing
d. It has been
heavily advertised
Answer: It has been
heavily advertised
Question:
What is one
unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings
additional traffic to a site
c. Affiliate will use
unethical techniques to drive customers in hopes of earning a commission
d. It is only paid
for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company
hire internet marketing specialists if marketing is relatively easy to do
online?
a. It reduces taxable
profits
b. To get a second
opinion
c. Creates goodwill
d. Hired experts can
drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns
and help guide the company in its marketing
Question:
Which 3 industries
are the largest users of affiliate marketing?
a. Prescription
drugs, electronics, child products
b. Gambling, adult,
retail
c. Retail outlets,
bakeries, beverage
d. Computer
equipment, auto manufacturers , construction
Answer: Computer
equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products
to see which is safer
b. Using 2 versions
of an ad measuring results to see which one is more effective
c. Testing 2 products
to see which one sells more
d. Using 2 versions
of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see
which one is more effective
Question:
What are the four P’s
of marketing?
a. Placement,
production, procurement, procedures
b. Product, price,
place, promotion
c. Position, price,
production, premature
d. Product,
promotion, procedures, procurement
Answer: Product,
promotion, procedures, procurement
Question:
What is a secondary
reason to actively maintain a company blog, besides giving potential customers
something to read?
a. It keeps the
marketing staff busy in down times
b. It impresses
clients
c. A well maintained
blog will help increase page rank with search engines
d. It makes the
company seem larger than it is
Answer: It impresses
clients
Question:
What is the purpose
of a traditional press release?
a. Is acts as a
direct marketing sales tool
b. It can be mailed
out to potential clients
c. It announces
company information to a widely dispersed group of people
d. It target markets
to internet users
Answer: It target markets to internet users
Question:
What is the purpose
of sending a monthly newsletter?
a. It creates work
for employees at the company
b. It builds branding
creates awareness and connection with potential clients
c. It gives people a
chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking
to your company agin
Question:
What is meant by
“guerilla marketing”?
a. Using resources
such as time, energy and imagination rather than money to market
b. Using advertising
spots which utilize gorillas to capture the audience
c. Having a large
scale marketing budget
d. Using television
ads instead of web ads
Answer: Using resources such as time, energy and imagination
rather than money to market
Question:
What is an
auto-responder?
a. A person who
replaces to all emails for the company
b. An automatic email
message sent to someone who takes an action such as submitting a form on a
company website
c. A method of
direction communication with clients
d. An email relay
system
Answer: A method of direction communication with clients
Question:
Why is it important
to fine tune the timing of the ad and keywords used?
a. It costs less in
later hours
b. To be sure to
spend more money on marketing
c. Required by law
d. To carefully target
the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not
wasting impressions and clicks
Question:
What is the “active
voice” style of writing ads?
a. Using “you” and
not “I” or “we”- directing wording towards the customer
b. Writing in the
first person
c. Writing in the
third person
d. Speaking
omnisciently
Answer: Writing in the third person
Question:
What is a double opt
in process?
a. Someone must email
the firm twice to get on a list
b. Someone must ask
to be on your email list, and then verify by clicking a link they want to be on
it
c. Someone must email
the firm twice to get off an email list
d. Someone has to
send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then
verify by clicking a link they want to be on it
Question:
How do listeners
decide what is a worthwhile podcast to continually listen to?
a. High quality audio
and high quality content
b. If it’s funny
c. Broad based
podcasts with no general direction
d. Having several
hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject
line of any email campaign important?
a. It gives the
person an opportunity to delete the email before reading it
b. It is all the
receiver sees besides the email address until they open the email
c. It let the
receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email
address until open the email
Question:
How is the “open
rate” important?
a. It tells the
company how many people clicked on the links in the email
b. It lets the
company know how many people bought a product
c. It is the number
of people who received the mail
d. It is the number
of people who actually opened the email sent to them, giving the company
insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a
product
Question:
Why are affiliates
not the same as having a sales force?
a. The affiliates are
virtual
b. The affiliates can
be based anywhere in the world
c. The affiliate only
drives traffic, they do not necessarily convert them to sales
d. The affiliates
have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing
model of a click determined?
a. Standardized rate
for the ad
b. Google sets the
price worldwide
c. Ads always cost
more in later months
d. The more popular a
search term the more a customer will have to pay to use that term in his/her
target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula
for calculating cost per customer acquisition?
a. Marketing spent on
television divided by the number of new customers
b. Sales divided by
customers
c. Total marketing
budget divided by all customers ever
d. Total marketing
budget for a specific period divided by the number of new customers for that
same period
Answer: Total marketing budget for a specific period divided
by the number of new customers for that same period
Question:
How much a company
pay for the given example: Ad displays 20 times, 2 users click the ad, cost per
click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per
action”?
a. Same as pay per
click
b. A payment
agreement where a specific action creates a payable event for the affiliate
such as a click a purchase a number of page views
c. A payment
agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an
“impression”?
a. When a person buys
a product from a site
b. When your ad is
displayed on a page online, not necessarily clicked on
c. When an ad is
clicked on when an ad on
d. When an ad makes
an impression on a client
Answer: When your ad is displayed on a page online, not
necessarily clicked on
Question:
Which of the
following is valuable in increasing a page rank?
a. Paying for
placement
b. Static content
c. Quantity of links
from other highly ranked pages to your site
d. No contact
information
Answer: Quantity of links from other highly ranked pages to
your site
Question:
What is meant by “web
2.0”?
a. The resurgence of
internet companies with more interactive focus, such as blogging and social
networking
b. Any website which
has survived the dot com bust
c. Sites made using
new technology
d. Internet companies
who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate
marketing?
a. Same as guerilla
marketing
b. Selling ad space
on your site
c. When a 3rd party
helps market your business, and in turn your pay them a commission based on
sales as a result of their efforts
d. Pay per click
marketing
Answer: When a 3rd party helps market your business, and in
turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the
following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
Internet Marketing Test
Question Answers 2013-2014
Q1. Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Q2. What is the formula for calculating cost per customer
acquisition?
a. Marketing spent on television divided by the number of new
customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for specific period divided by the number of new customers for that same period
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for specific period divided by the number of new customers for that same period
Q3. Why would a company hire internet marketing specialists if
marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Q4. What is meant by “niche marketing”?
a. Targeting
a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Q5. How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Q6. What is “cost per customer acquisition”?
a. The
amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Q7. How can supplemental materials be delivered to the podcast
listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Q8. What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Q9. How important is content on a site when optimizing it?
a. Not important at all, does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important, new content especially
Q10. Which of the following would not be effective in headline
writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Q11. Why would a company possibly want to spend more on PPC
early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Q12. What is meant by “white hat”?
a. When
marketers show up for work wearing white hats
b. Dishonest techniques for gaining higher rankings
c. Ethical and honest methods of increasing page rankings
d. Software used to increase rankings
b. Dishonest techniques for gaining higher rankings
c. Ethical and honest methods of increasing page rankings
d. Software used to increase rankings
Q13. Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Q14. Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Q15. What is one unfavorable trait sometimes seen in affiliate
marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Q16. Which 3 industries are the largest users of affiliate
marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers, construction
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers, construction
Q17. What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad, measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
b. Using 2 versions of an ad, measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Q18. Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. Its gives the firm more control over its marketing budget
d. It is unconventional and can often leave a lasting impression on potential customers
b. It allows greater flexibility
c. Its gives the firm more control over its marketing budget
d. It is unconventional and can often leave a lasting impression on potential customers
Q19. What are the four P’s of marketing?
a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement
Q20. What is a secondary reason to actively maintain a company
blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Q21. What is the purpose of a traditional press release?
a. It acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Q22. What is the purpose of sending a montly newsletter?
a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
b. It builds branding, creates awareness and a connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Q23. What is meant by “guerilla marketing”?
a. Using
resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Q24. What is an auto-responder?
a. A person who replies to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Q25. Why is it important to fine tune the timing of the ad and
keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Q26. What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
b. Someone must ask to be on your email list, an then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Q27. What should a company do once it achieves its search engine
ranking goals?
a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Q28. How do listeners decide what is a worthwhile podcast to
continually listen to?
a. High quality audio and high quality content
b. If its funny
c. Brod based podcasts with no general direction
d. Having several hosts and a myriad of topics
b. If its funny
c. Brod based podcasts with no general direction
d. Having several hosts and a myriad of topics
Q29. Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before
reading it
b. It is all the receiver sees besides the email address until they open the email
c. It lets the receiver know they are about to be sold something
b. It is all the receiver sees besides the email address until they open the email
c. It lets the receiver know they are about to be sold something
Q30. How is the “open rate” important?
a. It tells the company how many people clicked on the links in
the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the email
d. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
b. It lets the company know how many people bought a product
c. It is the number of people who received the email
d. It is the number of people who actually opened the email sent to them, giving the company insight into how effective the email marketing campaign was
Q31. How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a customer will have to pay to use that term in his/her target keywords list
Q32. How much would a company pay for the given example: Ad
displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
b. 10 cents
c. 20 cents
d. 1 cents
Q33. What is “cost per action”?
a. Same
as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Q34. What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on
d. When an ad makes an impression on a client
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on
d. When an ad makes an impression on a client
Q35. Which of the following is valuable in increasing a page
rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Q36. What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive
focus, such as blogging and social networking
b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
b. Any website which has survived the dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Q37. What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn you pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Q38. Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Content delivery
b. Branding
c. Customer loyalty
d. Content delivery
Q39. What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we” – directing wording towards
the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Q40. Why is it important to set daily maximum budgets for pay
per click ad campaigns?
a.It helps with ad placements.
b.It is required.
c.It helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.
a.It helps with ad placements.
b.It is required.
c.It helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.
Q41. How should a company allocate its marketing budget among the
various methods of internet marketing?
a.Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c.Haphazardly
d.Spent most on email marketing
a.Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c.Haphazardly
d.Spent most on email marketing
Q42. What is meant by “viral marketing”?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
a. Creating ads that users pay to watch
b. Creating ad campaigns which are expensive and well produced
c. Creating ad campaigns with a very narrow focus
d. Creating ad campaigns which are inexpensive, gain massive popularity and become widely distributed
Q43. How can a company profit from a podcast directly?
a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be directly profitable
a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be directly profitable
Q44. What is one advantage to using a purchased email list?
a. The firm selling them often makes up fake email addresss
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers
a. The firm selling them often makes up fake email addresss
b. Large quantity of email addresses and markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers
Q45. Why is reciprocal linking becoming an important way to
reach potential clients?
a. Visitors to other sites of a similar
nature to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill
Q46. What is a trackback?
a. Same as a trademark
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has
b. A method of notification that somebody links to document/html
c. When someone goes to your site because of your podcast
d. A count of how many downloads your podcast has
Q47.How is click-through rate measured in an email campaign?
a. The number of emails which did not bounce back
b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email
a. The number of emails which did not bounce back
b. The number of people who click on a link in the email bringing the potential customer to your site
c. The number of people who purchased a product or service from the email
d. The number of people who replied to the email
Q48. Who regulates affiliate marketing?
a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board
b. SEC
c. IRS
d. Internet Affiliate Board
Internet Marketing test
answer-
SET-1
Q1.WHY IS IT IMPORTANT TO SET DAILY MAXIMUM BUDGETS FOR PAY
PER CLICK AD CAMPAIGNS?
ANS:- D. COSTS OF CLICKED LINKS CAN ADD UP QUICKLY IF NOT
LIMITED.
Q2. WHAT IS A/B TESTING?
ANS:-B. USING TWO VERSION OF AN AD, MEASURING RESULTS TO
SEE WHICH ONE IS MORE EFFECTIVE.
D. USING 2 VERSION OF AN AD
TO SEE WHICH ONE HAS LESS BOUNCE RATE.
Q3. WHAT IS MEANT BY “WHITE HAT”?
ANS:- C. ETHICAL AND HONEST METHODS OF INCREASING PAGE
RANKINGS.
Q4. HOW SHOULD A COMPANY ALLOCATE ITS MARKETING BUDGET
AMONG THE VARIOUS METHODS OF INTERNET MARKETING?
ANS:- A. DEPENDS ON THE
COMPANY AND WHAT IS MOST EFFECTIVE FOR ITS BUSINESS
Q5. WHAT IS THE PURPOSE OF SENDING A MONTHLY NEWSLETTER?
ANS:- B. IT BUILDS BRANDING, CREATES AWARENESS AND A
CONNECTION WITH POTENTIAL CLIENTS
Q6. WHY ARE PURCHASED EMAIL LISTS TYPICALLY INEFFECTIVE?
ANS:- B. THEY DISTRIBUTE AN EMAIL TO FAR MORE PEOPLE
THAN THE COMPANY HAS ITS CONTACTS
Q7. WHAT IS AN AUTO-RESPONDER?
ANS:- B. AN AUTOMATIC EMAIL MESSAGE SENT TO SOMEONE
WHO TAKES AN ACTION SUCH AS SUBMITTING A FORM ON A COMPANY.
Q8. WHAT IS MEANT BY “WHITE HAT”?
ANS:- C. ETHICAL AND HONEST METHODS OF INCREASING PAGE
RANKINGS.
Q9. HOW IS THE “OPEN RATE” IMPORTANT?
ANS:- D. IT IS THE NUMBER OF PEOPLE WHO ACTUALLY
OPENED THE EMAIL SENDS TO THEM, GIVING THE COMPANY INSIGHT HOW EFFECTIVE EMAIL
MARKETING CAMPAIGN WAS.
Q10.WHAT IS MEANT BY “VIRAL MARKETING”?
ANS:- CREATING AD CAMPAIGNS WHICH ARE INEXPENSIVE, GAIN
MASSIVE POPULARITY AND BECOME WIDELY DISTRIBUTED
Q11.WHAT IS AFFILIATE MARKETING?
ANS:- SELLING AD SPACE ON YOUR SITE
Q12.WHY
WOULD A COMPANY HIRE INTERNET MARKETING SPECIALISTS IF MARKETING IS RELATIVELY
EASY TO DO ONLINE?
ANS:- HIRED EXPERTS CAN DRIVE THE BEST RESULTS OF CAMPAIGNS
AND HELP GUIDE THE COMPANY IN ITS MARKETING
Q12.WHAT IS MEANT BY
“WEB 2.0″?
ANS:- A. THE RESURGENCE OF INTERNET COMPANIES WITH MORE INTERACTIVE
FOCUS, SUCH AS BLOGGING AND SOCIAL NETWORKING
Q13.WHAT IS THE PURPOSE OF A TRADITIONAL PRESS RELEASE?
ANS:- IT ANNOUNCES COMPANY INFORMATION TO A WIDELY
DISPERSED GROUP OF PEOPLE
Q14.WHAT IS MEANT BY “VIRAL MARKETING”?
ANS:- D. CREATING AD CAMPAIGNS WHICH ARE INEXPENSIVE, GAIN
MASSIVE POPULARITY AND BECOME WIDELY DISTRIBUTED
Q15.WHY WOULD A COMPANY HIRE INTERNET MARKETING SPECIALISTS
IF MARKETING IS RELATIVELY EASY TO DO ONLINE?
ANS:- D. HIRED EXPERTS CAN DRIVE THE BEST RESULTS OF
CAMPAIGNS AND HELP GUIDE THE COMPANY IN ITS MARKETING
Q16.WHAT IS A SECONDARY REASON TO ACTIVELY MAINTAIN A
COMPANY BLOG, BESIDES GIVING POTENTIAL CUSTOMERS SOMETHING TO READ?
ANS:- A WELL MAINTAINED BLOG WILL HELP INCREASE PAGE RANK
WITH SEARCH ENGINES
Q17.HOW IS THE PRICING MODEL OF A CLICK DETERMINED?
ANS:- THE MORE POPULAR
A SEARCH TERM, THE MORE A CUSTOMER WILL HAVE TO PAY TO USE THAT TERM IN HIS/HER
TARGET KEYWORDS LIST
Q18.HOW CAN A COMPANY PROFIT FROM A PODCAST DIRECTLY?
ANS:- ALL PODCAST ARE
FREE, THEY CAN NOT BE DIRECTLY PROFITABLE
Q19.WHAT IS ONE ADVANTAGE TO USING A PURCHASED EMAIL LIST?
ANS:- IT IS TARGETED
AT YOUR POTENTIAL CUSTOMERS
Q20.HOW IMPORTANT IS CONTENT ON A SITE WHEN OPTIMIZING IT?
ANS:- IT IS THE ONLY
THING WHICH CREATES A HIGHER RANKING IN SEARCH ENGINES
Q21.WHY WOULD A COMPANY POSSIBLY WANT TO SPEND MORE ON PPC
EARLY ON?
ANS:- B. TO DRIVE TRAFFIC TO THEIR SITE AND INCREASE
AWARENESS
Q21.WHY IS RECIPROCAL LINKING BECOMING AN IMPORTANT WAY TO
REACH POTENTIAL CLIENTS?
ANS:- A. VISITORS TO
OTHER SITES OF A SIMILAR NATURE TO YOURS ARE LIKELY TO CLICK ON LINKS TO BRING
THEM TO YOUR SITE
Q22. WHAT IS A TRACKBACK?
ANS:- D. A COUNT OF
HOW MANY DOWNLOADS YOUR PODCAST HAS
Q23.HOW IS CLICK-THROUGH RATE MEASURED IN AN EMAIL
CAMPAIGN?
ANS:- THE NUMBER OF PEOPLE WHO CLICK ON A LINK IN THE EMAIL
BRINGING THE POTENTIAL CUSTOMER TO YOUR SITE
A. NO ONE CURRENTL
24 .WHO WAS ONE OF THE ORIGINAL WIDELY
KNOWN AFFILIATE MARKETERS?
ANS:-A.
EBAY AND D. AMAZON
25. HOW MUCH WOULD A COMPANY PAY FOR THE
GIVEN EXAMPLE: AD DISPLAYS 20 TIMES, 2 USERS CLICK THE AD, COST PER CLICK IS 5
CENTS.
ANS:- B. 10
CENTS
26. WHAT
IS AN IMPORTANT STEP EARLY ON WHEN FORMING A WEB MARKETING STRATEGY?
ANS:-C.
IDENTIFYING YOUR CUSTOMER BASE AND D. HIRING A CONSULTING FIRM
27. WHAT
SHOULD A COMPANY DO ONCE IT ACHIEVES ITS SEARCH ENGINE RANKING GOALS?
ANS:-B. CONSTANTLY
MONITOR AND IMPROVE THEIR SITE IN ORDER TO MAINTAIN THEIR RANKING
28. HOW
SHOULD A COMPANY ALLOCATE ITS MARKETING BUDGET AMONG THE VARIOUS METHODS OF
INTERNET MARKETING?
ANS:-A. DEPENDS
ON THE COMPANY AND WHAT IS MOST EFFECTIVE FOR ITS BUSINESS
29.WHAT IS THE FORMULA FOR
CALCULATING COST PER CUSTOMER ACQUISITION?
ANS:-D. TOTAL MARKETING BUDGET FOR A SPECIFIC PERIOD
DIVIDED BY THE NUMBER OF NEW CUSTOMERS FOR THAT SAME PERIOD
30.HOW ARE KEYWORDS UTILIZED BY
SEARCH ENGINES?
ANS:-B. THE
KEYWORDS ARE A BRIEF DESCRIPTION OF WHAT TOPICS YOUR SITE RELATES TO
Odesk Internet Marketing Test Answer 2013
1. Why would a
company possibly want so spend more on PPC early on
Ans: to drive traffic
to their site and increase awareness
2. Why are purchased
email lists typically ineffective
Ans: they make up
fake email to sell
3. Why has web
marketing become a popular form of marketing
Ans:it has been
heavily advertised
4. Way would a firm
employ guerrilla web marketing
Ans: it gives the
firm more control over its marketing budget
5. Why is affiliate
marketing a favorable form of marketing
Ans: it grantees
increased sales
6. Why are affiliates
not the same as having a sales force
Ans: The affiliates
have limited available
7. Why is it
important to fine tune the timing of the ad and keywords used
Ans: to carefully
target the customer base desired, not wasting impressions and clicks
8. Why is the subject
line of any email comparing important
Ans: it is all the
receiver sees besides the email address until they open the email
9. How much woulad a
company pay for the given example: ad displays 20 times. 2 users click the ad.
Cost per click is 5 cents
Ans: 10 cents
10. How do listeners
decide what is a worthwhile podcast to continually listen to
Ans: having several
hosts and a myriad of topics
11. How is “open rat”
important
Ans: it lets the
company know how many people bought a product
12. How is the
pricing model of a click determined
Ans: Google sets the
price worldwide
13. How can a podcast
be used to brave customers to a website
Ans: by telling the
listeners that they need your product
14. How can
supplemental materials be delivered to the podcast listener
Ans: the istener must
pay for any additional materials
15. How important is
content on a site when optimizing it
Ans: it is the only
thing which creates a higher ranking in search engines
16. What is cost per
coustomer acquisition
Ans: the amount a
company pays a customer to try their product
17. What is meant by
“niche marketing”
Ans: targeting a
broad based group of people
18. What is meant by
“whit hat”
Ans: When marketers
show up for work wearing white hats
19. What should a
company do once it achieves its search engine ranking goals
Ans: sell advertising
on their site
20. What is a value
proposition
Ans: the pricing of
the product
21. What is one
unfavourable trait sometimes seen in affiliate marketing
Ans: it brings
additional traffic to a site
22. What is a
secondary reason to actively maintain a company blog. Besides giving potential
customers something to read
Ans: it impresses
clients
23. What is the purpose
of a traditional press release
Ans: it target
markets to internet users
24. What is the
purpose of sending a monthly newsletter
Ans: it gives people
a chance to opt out of ever talking to your company again
25. What is meant by
guerrilla marketing
Ans: Using resources
such as time, energy and imagination rather than money to market
26. What is an
auto-responder
Ans: a method of
direction communication with clients
27. What is the
“active voice” style of writing ads
Ans: writing in the
third person
28. What is double
opt in process
Ans: someone must ask
to be on your email list. And then verity by clicking a link they want to be on
it
29. What is the
formula for calculating cost per customer acquisition
Ans: total marketing
budget for aspecific period divided by the number of new customers for that
same period
30. What is “cost per
action ”
Ans: a payment
agreement where a specific action creates a payable event for the affiliate.
Such as a click a purchase. Number of page views
31. What is an
“impression”
Ans: when an ad is
cliced on
32. What is meant
by”web 2.0”
Ans: internet
companies who focus on retail sales
33. What is affiliate
marketing
Ans: when a 3rd party
helps market your business. And in turn your pay them a commission based on
sales as aresult of their efforts
34. Which of the
following would not be effective in headline writing
Ans: using small
words which take up space and do not add value
36. If marketing is
relatively easy to do online
Ans: Hired experts
can drive the best results of campaigns and help guide the company in its
marketing
37. Which of the
following is valuable in increasing a page rank
Ans: quantity of links
from other highly ranked pages to your site
38. Which of the
following are podcasts least likely to target
Ans: sales
Each question has between 2 and 8 options out of which 1 or
more may be correct.
1. Way would a firm
employ guerrilla web marketing
Ans: it gives the firm more control over its marketing budet
2. Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
3. What is meant by “niche marketing”
Ans: targeting a broad based group of people
4. How can a poducast be used to brive customers to a
website
Ans: by telling the listeners that they need your product
5. What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their
product
6. How can supplemental materials be delivered to the
poducast listener
Ans: the istener must pay for any additional materials
7. What is a value proposition
Ans: the pricing of the product
8. How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in
search engines
9. Which of the following would not be effective in headline
writing
Ans: using small words which take up space and do not add
value
10. What should a company do once it achieves its search
engine ranking goals
Ans: sell advertising on their site
11. Why would a company possibly want so spend more on PPC
early on
Ans: to drive traffic to their site and increase awarensess
12. What is meant by “whit hat”
Ans: When marketers show up for work wearing white hats
13. Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
14. Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
15. What is one unfavourable trait sometimes seen in
affiliate marketing
Ans: it brings additional traffic to a site
16. If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns
and help guide the company in its marketing
17. What is a secondary reason to actively maintain a
company blog. Besides giving potential customers something to read
Ans: it impresses clients
18. What is the purpose of a traditional press release
Ans: it target markets to internet users
19. What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to
your company again
20. What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination
rather than money to market
21. What is an auto-responder
Ans: a method of direction communication with clients
22. Why si it important to fine tune the timing of the ad
and keywords used
Ans: to carefully target the customer base desired, not
wasting impressions and clicks
23. What is the “active voice” style of writing ads
Ans: writing in the third person
24. What is double opt in process
Ans: someone must ask to be on your email list. And then
verity by clicking a link they want to be on it
25. How do listeners decide what is a worthwhile podcast to
continually listen to
Ans: having several hosts and a myriad of topics
26. Why is the subject line of any email compaingn important
Ans: it is all the receiver sees besides the email address
until they open the email
27. How is “open rat” important
Ans: it lets the company know how many people bought a
product
28. Why are affiliates not the same as having a sales force
Ans: The affiliates have limited availability
29. How is the pricing model of a click determined
Ans: google sets the price worldwide
30. What is the formula for calculating cost per customer
acquisition
Ans: total marketing budget for aspecific period divided by
the number of new customers for that same period
31. How much woulad a company pay for the given example: ad
displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
32. What is “cost per action ”
Ans: a payment agreement where a specific action creates a
payable event for the affiliate. Such as a click a purchase. Number of page
views
33. What is an “impression”
Ans: when an ad is cliced on
34. Which of the following is valuable in increasing a page
rank
Ans: quantity of links from other highly ranked pages to
your site
35. What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
36. What is affiliate marketing
Ans: when a 3rd party helps market your business. And in
turn your pay them a commission based on sales as aresult of their efforts
37. Which of the following are podcasts least likely to
target
Ans: salesoDesk Wordpress 2.8 Test Answers 2013Wednesday,
January 09, 2013 4:22 AM 1.Question:A possible way to collect real-time
statistics about traffic to a WordPress site is to _______________.
a) use a built-in
tool
b) use a plug-in (Answer)
c) use a widget
d) None of the above
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