ODESK UPWORK SOCIAL MEDIA MARKETING TEST CORRECT ANSWER 2015 (PART 2)
Q-1 What
feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and
send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-2 Which of the following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a message board
d. Hosting a video ad on YouTube not otherwise seen elsewhere
Q-3 Why is
it important to post to a blog regularly?
a. It reduces the cost per blog post
b. Keep readers engaged and also gives search engines content to index
c. It gives the social media marketing specialist something to do
d. It allows more chances for the company to put down the competition
Q-4 How can
a company use the same material for both traditional and social network marketing?
a. Posting a luring comment on Twitter to the company site
b. Selling ad space on the company website
c. Utilizing a television ad campaign online as well on their site and sites such as YouTube
d. Creating a magazine print ad with the company website
Q-5 How is site traffic useful in evaluating marketing?
a. Overall site traffic can be followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site traffic and marketing
c. Ads can send receivers to a specific landing page, which can be tracked
d. Product sales from the company website can be attributed directly to the marketing campaign
Q-6 How does YouTube serve a dual purpose in social mediamarketing?
a. It can be used as a company blog as well as video advertisements
b. It can be used for company pictures and videos
c. It can be used to host the company website as well as videos
d. It can be used as the forum for dispersing company videos, as well as a host when embedding videos in sites outside of YouTube
Q-7 How can LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to the profile
c. Negative press about the competition can be easily spread
d. Pricing lists can be posted
Q-8 How
does a blog directly impact sales of a company?
a. It tells customers what products to buy
b. It can be used to talk negatively about the competition
c. It is typically used as the way to disperse company coupons
d. Typically a blog does not directly create sales
Q-9 What is
“guerilla marketing”?
a. Marketing geared towards animal lovers
b. Marketing which relies on time and energy rather than a large dollar budget
c. Aggressive sales techniques
d. Marketing using a large scale national budget
Q-10 What
non financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
c. Number of impressions
d. New customer acquisition
Q-11 Why is
it important to have a company blog hosted on the company web domain versus a
third party blogging site?
a. Required by law
b. Search engine rankings will include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Q-12 How
often should a marketing plan be revisited?
a. Never, once written it is complete
b. As often as needed in order to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of the company each month
Q-13 How
can a company convert posts on Twitter to sales?
a. Write demanding points about the competition
b. Write posts about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly post updates about how the company needs more sales
Q-14 What
does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers
b. The manufacturing process
c. How the price will be set for the product
d. How the new product will be promoted
Q-15 What
is the general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard sell its products
b. It allows the company to drive website traffic to its blog
c. It can be used to disperse the company contact information
d. It allows followers to create a personal connection with the employees of the company
Q-16 Which
type of marketing would a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q-17 What
additional feature does Facebook have that helps engage in a dialogue with followers?
a. Ability to leave message for each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a mobile device
e. All of the above
Q-18 Why is
Facebook the most well rounded social networking marketing space?
a. It has been around the longest
b. It does not cost any money
c. It allows for video, short posts, long posts, articles, pictures-all aspects of other sites combined into one
d. It allows for pictures
Q-19 What
is meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the consumer, growing in popularity
b. It is a method of branding a company
c. Advertising which can easily be emailed
d. Marketing advertisements which are not serious
Q-20 What
is the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-21 What
would be the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
b. The expected costs for each ad campaign based on the delivery method
c. The overall marketing budget for a year
d. The marketing personnel job descriptions
Q-22 What
is “wiki”?
a. Form of blogging
b. A social networking site
c. Interconnected and user generated knowledge management systems
d. A tool for posting to social media networks
Q-23 What
is the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-24 What
does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company white page
d. Articles on LinkedIn
Q-25 What
is one measure a company can use to validate the usefulness of its video posts
on YouTube?
a. The number of followers
b. The amount of views of the video
c. The number of videos the company has up
d. The sales volume of the company
Q-26 What
can a company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
d. Use Groups, both company originated and posting to other groups
Q-27 What
is meant by “Marketing Creative”?
a. The employees in the marketing department
b. The content for marketing and its creative aspect
c. The methods used to distribute marketing material
d. The branding image of the company
Q-28 What
is another term for “social media”?
a. Media Optimization
b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Q-29 How
can a company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the company
b. Actively answer questions in the Q&A section of the site
c. Post comments on competitors pages stating how they are inferior
d. Answer questions in all categories, even ones the company is not in business of.
Q-30 What
style of blogging would be most effective for building relationships with
customers?
a. Using the blog only for press releases
b. Posting resumes of the company officers
c. Posting articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs from inside, personalized approach
Q-31 What
traditional marketing technique is YouTube closest to?
a. Print advertising
b. Television advertising
c. Radio advertising
d. Mail Advertising
Q-32 What
does the Answers section of LinkedIn allow people to do?
a. Users to post questions directly to companies
b. Post questions based on a category, and receive responses from experts in the field
c. Posts links to the company press releases
d. A meeting place for new connections
Q-33 What
do Connections on LinkedIn effectively represent?
a. Random strangers who found the company
b. People the company has sold product or services to
c. An avenue to disperse coupons
d. People and other companies the user is connected to directly
Q-34 What
is the character limit for posts on Twitter?
a. No limit
b. 100 characters
c. 140 characters
d. 200 characters
Q-35 What
should a company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of interest
d. All of the above
Q-36 Which
of the following is an important aspect of creating blogs and posting content?
a. Using a witty user name
b. Posting at least once a month to the blog
c. Social Media Optimization
d. Using humor
Q-37 What
type of status updates would drive visitors to the company site?
a. An update telling friends they hope to see them all soon
b. A link to a new press release hosted on the company site
c. A link to a third party hosting a company press release
d. A picture of the CEO
Q-38 How
can a company ensure that the proper audience finds their YouTube videos?
a. Post links on the company blog to the YouTube videos
b. There is no method to effectively direct people to the company videos
c. Use of keywords
d. Sending out mail advertisements
Q-39 What
is meant by A/B testing in marketing?
a. Testing of 2 different products
b. Testing 2 versions of an advertisement to see which elicits the best response
c. Clinical testing of medical products before legally allowing them for sale
d. Testing via 2 mediums, such as radio and television
Q-40 What is “social media optimization”?
a. Creating content which easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is easily indexed
d. Hiring people to create content for social networks
Q-1 What
feature does LinkedIn offer for pay accounts?
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
a. Ability to post pictures
b. Increased abilities to connect directly and send messages to people
c. Ability to post in Groups and create a Group
d. Ability to block users
Q-2 Which of
the following would be leveraging both social network and traditional
marketing?
a. Handing out
print advertisements with a coupon for a store
b. A print advertisement in a magazine which drives
people to a website where there is a free trial offer
c. Posting an
advertisement on a message board
d. Hosting a
video ad on YouTube not otherwise seen elsewhere
Q-3 Why is it
important to post to a blog regularly?
a. It reduces
the cost per blog post
b. Keep readers engaged and also gives search engines
content to index
c. It gives the
social media marketing specialist something to
do
d. It allows
more chances for the company to put down the competition
Q-4 How can a
company use the same material for both traditional and social network
marketing?
a. Posting a
luring comment on Twitter to the company site
b. Selling ad
space on the company website
c. Utilizing a television ad campaign online as well on
their site and sites such as YouTube
d. Creating a
magazine print ad with the company website
Q-5 How is
site traffic useful in evaluating marketing?
a. Overall site
traffic can be followed and a general idea of marketing's impact on it can be
determined
b. There is no correlation
site traffic and marketing
c. Ads can send receivers to a specific landing page,
which can be tracked
d. Product sales
from the company website can be attributed directly to the marketing campaign
Q-6 How does
YouTube serve a dual purpose in social media marketing?
a. It can be
used as a company blog as well as video
advertisements
b. It can be
used for company pictures and videos
c. It can be
used to host the company website as well as videos
d. It can be used as the forum for dispersing company
videos, as well as a host when embedding videos in sites outside of YouTube
Q-7 How can
LinkedIn serve the company aside from social network marketing?
a. Job openings can easily be dispersed to qualified
candidates on LinkedIn
b. Company
pictures can be posted to the profile
c. Negative
press about the competition can be easily spread
d. Pricing lists
can be posted
Q-8 How does
a blog directly impact sales of a company?
a. It tells
customers what products to buy
b. It can be
used to talk negatively about the competition
c. It is typically used as the way to disperse company
coupons
d. Typically a
blog does not directly create sales
Q-9 What is
“guerilla marketing”?
a. Marketing
geared towards animal lovers
b. Marketing which relies on time and energy rather than
a large dollar budget
c. Aggressive
sales techniques
d. Marketing
using a large scale national budget
Q-10 What non
financial measure of marketing is important to track?
a. CEO
performance
b. Number of new
hires in marketing
c. Number of
impressions
d. New customer acquisition
Q-11 Why is
it important to have a company blog hosted on the company web domain versus a
third party blogging site?
a. Required by
law
b. Search engine rankings will include hits on the blog
as part of the overall website hits
c. Requires less
effort to maintain
d. Cannot be
hacked easily
Q-12 How
often should a marketing plan be revisited?
a. Never, once
written it is complete
b. As often as needed in order to revisit the plan of
action and revise any new actions
c. At company
board meetings
d. During the
financial review of the company each month
Q-13 How can
a company convert posts on Twitter to sales?
a. Write
demanding points about the competition
b. Write posts
about personal information of the CEO
c. Creating posts which drive followers to their site
d. Constantly
post updates about how the company needs more sales
Q-14 What
does the product portion of the 4 P's of marketing focus on?
a. The product of service being marketed to consumers
b. The manufacturing
process
c. How the price
will be set for the product
d. How the new
product will be promoted
Q-15 What is
the general purpose of posting a video blog routinely to YouTube?
a. It allows the
company to hard sell its products
b. It allows the
company to drive website traffic to its blog
c. It can be used to disperse the company contact
information
d. It allows
followers to create a personal connection with the employees of the company
Q-16 Which
type of marketing would a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Q-17 What
additional feature does Facebook have that helps engage in a dialogue with
followers?
a. Ability to
leave message for each other
b. Ability to
chat live
c. Ability to
post updates live
d. Ability to
post updates from a mobile device
e. All of the above
Q-18 Why is
Facebook the most well rounded social networking marketing space?
a. It has been
around the longest
b. It does not
cost any money
c. It allows for video, short posts, long posts,
articles, pictures-all aspects of other sites combined into one
d. It allows for
pictures
Q-19 What is
meant by the concept of “viral” in social media?
a. Social media which is spread to viewers by the
consumer, growing in popularity
b. It is a
method of branding a company
c. Advertising
which can easily be emailed
d. Marketing
advertisements which are not serious
Q-20 What is
the term adopted for updates by Twitter users?
a. Tweets
b. Twoots
c. Twinks
d. Posts
Q-21 What would
be the marketing budget section of a marketing plan consist of?
a. The cost to
write the plan
b. The expected costs for each ad campaign based on the
delivery method
c. The overall
marketing budget for a year
d. The marketing
personnel job descriptions
Q-22 What is
“wiki”?
a. Form of
blogging
b. A social
networking site
c. Interconnected and user generated knowledge
management systems
d. A tool for
posting to social media networks
Q-23 What is
the method for being linked to other users on LinkedIn?
a. Followers
b. Connections
c. Friends
d. Associates
Q-24 What
does updates to Facebook status resemble most closely?
a. Video blogs
b. Posts on Twitter
c. A company
white page
d. Articles on
LinkedIn
Q-25 What is
one measure a company can use to validate the usefulness of its video posts on
YouTube?
a. The number of
followers
b. The amount of views of the video
c. The number of
videos the company has up
d. The sales
volume of the company
Q-26 What can
a company do on Facebook apart from their page to create a following?
a. Post more
updates than usual
b. Post
controversial posts
c. Use several
pictures
d. Use Groups, both company originated and posting to
other groups
Q-27 What is
meant by “Marketing Creative”?
a. The employees
in the marketing department
b. The content for marketing and its creative aspect
c. The methods
used to distribute marketing material
d. The branding
image of the company
Q-28 What is
another term for “social media”?
a. Media
Optimization
b. Consumer Generated Media
c. Advertising
Socialization
d. Consumer
Media Advertising
Q-29 How can
a company place itself as an expert in a certain area of expertise?
a. Post updates
which brag about the company
b. Actively answer questions in the Q&A section of
the site
c. Post comments
on competitors pages stating how they are inferior
d. Answer
questions in all categories, even ones the company is not in business of.
Q-30 What
style of blogging would be most effective for building relationships with
customers?
a. Using the
blog only for press releases
b. Posting
resumes of the company officers
c. Posting
articles about how terrific the company is, and putting down the competition
d. Writing posts about the company and its ups and downs
from inside, personalized approach
Q-31 What
traditional marketing technique is YouTube closest to?
a. Print
advertising
b. Television advertising
c. Radio
advertising
d. Mail
Advertising
Q-32 What
does the Answers section of LinkedIn allow people to do?
a. Users to post
questions directly to companies
b. Post questions based on a category, and receive
responses from experts in the field
c. Posts links
to the company press releases
d. A meeting
place for new connections
Q-33 What do
Connections on LinkedIn effectively represent?
a. Random
strangers who found the company
b. People the
company has sold product or services to
c. An avenue to
disperse coupons
d. People and other companies the user is connected to
directly
Q-34 What is
the character limit for posts on Twitter?
a. No limit
b. 100
characters
c. 140 characters
d. 200
characters
Q-35 What
should a company post on Twitter?
a. New product
launches
b. Significant
company news
c. Occasional
day to day posts of interest
d. All of the above
Q-36 Which of
the following is an important aspect of creating blogs and posting content?
a. Using a witty
user name
b. Posting at
least once a month to the blog
c. Social Media Optimization
d. Using humor
Q-37 What
type of status updates would drive visitors to the company site?
a. An update
telling friends they hope to see them all soon
b. A link to a new press release hosted on the company
site
c. A link to a
third party hosting a company press release
d. A picture of
the CEO
Q-38 How can
a company ensure that the proper audience finds their YouTube videos?
b. There is no
method to effectively direct people to the company videos
c. Use of keywords
Q-39 What is
meant by A/B testing in marketing?
a. Testing of 2
different products
b. Testing 2 versions of an advertisement to see which
elicits the best response
c. Clinical
testing of medical products before legally allowing them for sale
d. Testing via 2
mediums, such as radio and television
Q-40 What is
“social media optimization”?
a. Creating content which easily creates publicity via
social networks
b. Writing clear
content
c. Creating
short content which is easily indexed
d. Hiring people
to create content for social networks
b
……………………………………………
Q1. What is A/B
testing?
a.
Testing two products to see which one sells more.
b. Using two version of an ad, measuring results to see which
one is more effective.
c.
Testing 2 products to see which one sells more.
d. Using 2
version of an ad to see which one has less bounce rate.
Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?
Q2. Why is it important to set daily maximum budgets for pay per click ad campaigns?
a. It
helps with ad placements.
b. It is
required.
c. It
helps drive affiliate sale.
d. Costs of clicked links can add up quickly if not limited.
Q3. What is meant by “White hat”?
a. When
marketers show up for work wearing white hats.
b. Dishonest
techniques for gaining higher rankings.
c. Ethical and honest methods of increasing page rankings.
d. Software
used to increase rankings.
Q4. How should a company allocate its marketing budget among the
various methods of internet marketing?
a. Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c. Haphazardly
d. Spent most on email marketing
Q5. What is
the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding, creates awareness and a connection with
potential clients
c. It gives people a chance to opt out of ever talking to your
company
d. Required by law.
Q6. Why are purchased email lists
typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than
the company has its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and
have high bounce rate.
Q7. What is an auto-responder?
a. A person who replies to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a
form on a company.
c. A method of direction communication with clients.
d. An email relay system.
Q8. What is meant by “White hat”?
a. When
marketers show up for work wearing white hats.
b. Dishonest
techniques for gaining higher rankings.
c. Ethical and honest methods of increasing page rankings.
d.
Software used to increase rankings
Q9. How is the “open rate” important?
a. It
tells the company how many people clicked on the links in the email.
b. It lets
the company know how many people brought a product.
c. It
is the number of people who received the email.
d. It
is the number of people who actually opened the email sends to them,
giving the company insight how effective email marketing campaign was.
Q10.What is meant by "viral marketing"?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are
expensive and well produced
c. Creating ad campaigns with a very narrow
focus
d. Creating ad campaigns which are inexpensive,
gain massive popularity and become widely distributed
Q11.What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your
business, and in turn you pay them a commission based on sales as a result of
their efforts
d. Pay per click marketing
Q12.Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of
campaigns and help guide the company in its marketing
Q12.What is meant by "web 2.0"?
a. The resurgence of internet companies with
more interactive focus, such as blogging and social networking
b. Any website which has survived the
dot.com bust
c. Sites made using new technology
d. Internet companies who focus on retail
sales
Q13.What is the purpose of a traditional press release?
a. It acts as a direct marketing sales tool
b. It can be mailed out to potential
clients
c. It announces company information to a widely
dispersed group of people
d. It target markets to internet users
Q14.What is meant by "viral marketing"?
a. Creating ads that users pay to watch
b. Creating ad campaigns which are
expensive and well produced
c. Creating ad campaigns with a very narrow
focus
d. Creating ad campaigns which are inexpensive,
gain massive popularity and become widely distributed
Q15.Why would a company hire internet marketing specialists if
marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can
drive the best results of campaigns and help guide the company in its marketing
Q16.What is a secondary reason to actively maintain a company blog,
besides giving potential customers something to read?
a. It keeps the marketing staff busy in
down times
b. It impresses clients
c. A well maintained blog will help increase
page rank with search engines
d. It makes the company seem larger than it
is
Q17.How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term, the more a
customer will have to pay to use that term in his/her target keywords list
Q18.How can a company profit from a podcast directly?
a. Pay another company to host it
b. Charge for premium content
c. Set up an affiliate link
d. All podcasts are free, they can not be
directly profitable
Q19.What is one advantage to using a purchased email list?
a. The firm selling them often makes up
fake email addresss
b. Large quantity of email addresses and
markets otherwise not reached
c. The bounce rate is very low
d. It is targeted at your potential customers
Q20.How important is content on a site when optimizing it?
a. Not important at all, does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher
ranking in search engines
d. Very important, new content especially
Q21.Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase
awareness
c. To let the competition know they are
serious
d. To sell more products
Q21.Why is reciprocal linking becoming an important way to reach
potential clients?
a. Visitors to other sites of a similar nature
to yours are likely to click on links to bring them to your site
b. It creates an income stream
c. It is the easiest way to create traffic
d. It builds goodwill
Q22. What is a trackback?
a. Same as a trademark
b. A method of notification that somebody
links to document/html
c. When someone goes to your site because of
your podcast
d. A count of how many downloads your podcast
has
Q23.How is click-through rate measured in an email campaign?
a. The number of emails which did not
bounce back
b. The number of people who click on a link in
the email bringing the potential customer to your site
c. The number of people who purchased a
product or service from the email
d. The number of people who replied to the
email
Q24.Who regulates affiliate marketing?
a. No one currently
b. SEC
c. IRS
d. Internet Affiliate Board
Question: 01
Who was one of
the original widely known affiliate marketers?
a. Ebay
b. AT&T
c. WorldCom
d. Amazon
Question: 02
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cent
Question: 03
What is an important step early on when forming a web marketing strategy?
a. Designing catchy ads
b. Allocating a large budget to the project
c. Identifying your customer base
d. Hiring a consulting firm
Question: 04
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Question: 06
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Question: 07
How should a company allocate its marketing budget among the various methods of internet marketing?
a. Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c. Haphazardly
d. Spend most on email marketing
Question: 08
How can chat rooms bolster site traffic?
a. The competition can come to the chat and try to steal customers
b. It gives the company a way to distance themselves from customers
c. By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
d. It gives a way for customers to log complaints
Question: 09
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Question: 10
How are keywords utilized by search engines?
a. They are all that the search engine uses to rank pages
b. The keywords are a brief description of what topics your site relates to
c. They help the search engine decide how good your sites content is
d. The keywords guarantee positioning
Question: 11
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
a. It helps with ad placement
b. It is required
c. It helps drive affiliate sales
d. Costs of clicked links can add up quickly if not limited
Question: 12
What is "cost per customer acquisition"?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Question: 13
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Question: 14
What is a site index?
a. A page which has a linkable outline of all of the pages on a website
b. A site with only 1 page
c. A site with special deals for purchasers
d. A special ranking with search engines
Question: 15
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Question: 16
What is brand strategy?
a. Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b. Strategy for reaching customers worldwide
c. Creating a package that catches peoples eyes
d. Creating an image that contradicts competitor's assertations
Question: 17
What is a "landing page"?
a. The page a potential customer sees when they click on your paid ad
b. The main company website
c. A page where the customer can buy the product
d. Where the pay per click ads are created
Question: 18
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Question: 19
What type of income statement items are marketing expenses?
a. Variable Cost
b. Fixed Cost
c. Revenue
d. Cost of Good Sold
Question: 20
What is search engine optimization?
a. Paying for placement on a search engine results page
b. Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c. Optimization of a site so it gets more affiliate revenue
d. Selling memberships to the site
Question: 21
What are meta tags?
a. The content of the site
b. Embedded information about your website such as keywords
c. Links to other sites
d. Images on the site
Question: 22
Why have social networking sites become a popular method of internet marketing?
a. They are free and easy to use
b. They guarantee more traffic to your site
c. Ease of use, large number of users, easy to target specific demographics
d. They are a passing trend
Question: 23
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Content delivery
Question: 24
What is "bounce rate" in terms of email marketing?
a. The percentage of emails sent to a list which are returned as undeliverable
b. The percentage of repeat clients
c. The percentage of people who receive an email and buy the product
d. The percentage of people who click the links in an email
Question: 25
How can posting on other message boards help drive traffic to a company site?
a. You can steal away clients from other companies directly
b. You can tell lies about competitors
c. You can trump up claims of what your company does
d. By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise
Question: 26
What are the four P's of marketing?
a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement
Question: 27
What is "cost per action"?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Question: 28
How are Pay Per Click ad campaigns billed?
a. Everytime an ad is displayed it costs the company money
b. Set monthly fee regardless of impressions or clicks
c. Discounted based on length of commitment
d. The customer pays each time their ad is clicked on, usually billed monthly
Question: 29
How do firms typically budget once positive results are seen from their internet marketing campaign?
a. Decrease the overall budget
b. Spend more on the methods which are not producing results
c. Increase the budget and focus on those activities which are working
d. Stop marketing
Question: 30
What is the primary goal of web marketing?
a. To give the target market an ad like they would see on TV
b. To sell customers on the spot
c. To earn affiliate income
d. To drive potential customers to the company website
Question: 32
What is the best way to make internet marketing effective?
a. Focus on one specific technique such as direct email
b. Use a myriad of methods online
c. Spend a lot of money on it
d. Use email marketing first
Question: 33
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Question: 34
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Question: 35
What is meant by "guerilla marketing"?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Question: 36
What is a "call to action"?
a. Hoping the customer buys your product
b. Recruiting new employees
c. Creating a new ad campaign
d. Using verbs to encourage people to take an action
Question: 37
Why is affiliate marketing a favorable form of marketing?
a. It is inexpensive
b. Nothing is paid unless there is a sale resulting from the affiliate's efforts
c. It guarantees increased sales
d. It is complex so not many people utilize it
Question: 38
What is the purpose of having a special landing page for a PPC ad?
a. It costs less if done that way
b. It gives the potential to have mixed messages on the site
c. Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
d. Customers expect it
Question: 39
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Question: 40
What is a "value proposition"?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
a. Ebay
b. AT&T
c. WorldCom
d. Amazon
Question: 02
How much would a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cent
Question: 03
What is an important step early on when forming a web marketing strategy?
a. Designing catchy ads
b. Allocating a large budget to the project
c. Identifying your customer base
d. Hiring a consulting firm
Question: 04
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting the site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Question: 06
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Question: 07
How should a company allocate its marketing budget among the various methods of internet marketing?
a. Depends on the company and what is most effective for its business
b. Spread evenly among the methods chosen
c. Haphazardly
d. Spend most on email marketing
Question: 08
How can chat rooms bolster site traffic?
a. The competition can come to the chat and try to steal customers
b. It gives the company a way to distance themselves from customers
c. By having people talk positively about your company and by answering questions people may have in a non threatening, anonymous method
d. It gives a way for customers to log complaints
Question: 09
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Question: 10
How are keywords utilized by search engines?
a. They are all that the search engine uses to rank pages
b. The keywords are a brief description of what topics your site relates to
c. They help the search engine decide how good your sites content is
d. The keywords guarantee positioning
Question: 11
Why is it important to set daily maximum budgets for pay per clicks ad campaigns?
a. It helps with ad placement
b. It is required
c. It helps drive affiliate sales
d. Costs of clicked links can add up quickly if not limited
Question: 12
What is "cost per customer acquisition"?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Question: 13
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Question: 14
What is a site index?
a. A page which has a linkable outline of all of the pages on a website
b. A site with only 1 page
c. A site with special deals for purchasers
d. A special ranking with search engines
Question: 15
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliates will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Question: 16
What is brand strategy?
a. Creating the image you want your company perceived as and marketing in a way that portrays that image to customers
b. Strategy for reaching customers worldwide
c. Creating a package that catches peoples eyes
d. Creating an image that contradicts competitor's assertations
Question: 17
What is a "landing page"?
a. The page a potential customer sees when they click on your paid ad
b. The main company website
c. A page where the customer can buy the product
d. Where the pay per click ads are created
Question: 18
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Question: 19
What type of income statement items are marketing expenses?
a. Variable Cost
b. Fixed Cost
c. Revenue
d. Cost of Good Sold
Question: 20
What is search engine optimization?
a. Paying for placement on a search engine results page
b. Building a site which has the qualities that search engines look for, which will ultimately get the site a high rank in the listings
c. Optimization of a site so it gets more affiliate revenue
d. Selling memberships to the site
Question: 21
What are meta tags?
a. The content of the site
b. Embedded information about your website such as keywords
c. Links to other sites
d. Images on the site
Question: 22
Why have social networking sites become a popular method of internet marketing?
a. They are free and easy to use
b. They guarantee more traffic to your site
c. Ease of use, large number of users, easy to target specific demographics
d. They are a passing trend
Question: 23
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Content delivery
Question: 24
What is "bounce rate" in terms of email marketing?
a. The percentage of emails sent to a list which are returned as undeliverable
b. The percentage of repeat clients
c. The percentage of people who receive an email and buy the product
d. The percentage of people who click the links in an email
Question: 25
How can posting on other message boards help drive traffic to a company site?
a. You can steal away clients from other companies directly
b. You can tell lies about competitors
c. You can trump up claims of what your company does
d. By becoming an expert on a subject and giving people information which demonstrates your company's knowledge and expertise
Question: 26
What are the four P's of marketing?
a. Placement, Production, Procurement, Procedures
b. Product, Price, Placement, Promotion
c. Position, Price, Production, Premature
d. Product, Promotion, Procedures, Procurement
Question: 27
What is "cost per action"?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate, such as a click, a purchase, a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Question: 28
How are Pay Per Click ad campaigns billed?
a. Everytime an ad is displayed it costs the company money
b. Set monthly fee regardless of impressions or clicks
c. Discounted based on length of commitment
d. The customer pays each time their ad is clicked on, usually billed monthly
Question: 29
How do firms typically budget once positive results are seen from their internet marketing campaign?
a. Decrease the overall budget
b. Spend more on the methods which are not producing results
c. Increase the budget and focus on those activities which are working
d. Stop marketing
Question: 30
What is the primary goal of web marketing?
a. To give the target market an ad like they would see on TV
b. To sell customers on the spot
c. To earn affiliate income
d. To drive potential customers to the company website
Question: 32
What is the best way to make internet marketing effective?
a. Focus on one specific technique such as direct email
b. Use a myriad of methods online
c. Spend a lot of money on it
d. Use email marketing first
Question: 33
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for that information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Question: 34
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Question: 35
What is meant by "guerilla marketing"?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Question: 36
What is a "call to action"?
a. Hoping the customer buys your product
b. Recruiting new employees
c. Creating a new ad campaign
d. Using verbs to encourage people to take an action
Question: 37
Why is affiliate marketing a favorable form of marketing?
a. It is inexpensive
b. Nothing is paid unless there is a sale resulting from the affiliate's efforts
c. It guarantees increased sales
d. It is complex so not many people utilize it
Question: 38
What is the purpose of having a special landing page for a PPC ad?
a. It costs less if done that way
b. It gives the potential to have mixed messages on the site
c. Statistics can be gathered on the page, as well as special offers can be shown to the ad clicker
d. Customers expect it
Question: 39
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Question: 40
What is a "value proposition"?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Why
would a firm employ guerrilla web marketing?
Ans: it gives the firm more control over its marketing budget
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”?
Ans: Targeting a very specific demographic
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
What is meant by “white hat”
Ans: When marketers show up for work wearing white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with clients
Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
What is the "active voice" style of writing ads?
Ans: Using "you" and not "I" or "we" – directing wording towards the customer
What is double opt in process?
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email campaign important?
Ans: it is all the receiver sees besides the email address until they open the email
How is “open rat” important
Ans: it lets the company know how many people bought a product
Why are affiliates not the same as having a sales force?
Ans:The affiliate only drives traffic, they do not necessarily convert them to sales
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for a specific period divided by the number of new customers for that same period
How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
What is an “impression”?
Ans: When your ad is displayed on a page online, not necessarily clicked on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales
Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
Ans: it gives the firm more control over its marketing budget
Why is affiliate marketing a fovorable form of marketing
Ans: it gurantees increased sales
What is meant by “niche marketing”?
Ans: Targeting a very specific demographic
How can a poducast be used to brive customers to a website
Ans: by telling the listeners that they need your product
What is cost per coustomer acquisition
Ans: the amount a company pays a customer to try their product
How can supplemental materials be delivered to the poducast listener
Ans: the istener must pay for any additional materials
How important is content on a site when optimizing it
Ans: it is the only thing which creates a higher ranking in search engines
Which of the following would not be effective in headline writing
Ans: using small words which take up space and do not add value
What should a company do once it achieves its search engine ranking goals
Ans: sell advertising on their site
Why would a company possibly want so spend more on PPC early on
Ans: to drive traffic to their site and increase awarensess
What is meant by “white hat”
Ans: When marketers show up for work wearing white hats
Why are purchased email lists typically ineffective
Ans: they make up fake email to sell
Why has web marketing become a popular form of marketing
Ans:it has been heavily advertised
What is one unfavourable trait sometimes seen in affiliate marketing
Ans: it brings additional traffic to a site
If marketing is relatively easy to do online
Ans: Hired experts can drive the best results of campaigns and help guide the company in its marketing
What is a secondary reason to actively maintain a company blog. Besides giving potential customers something to read
Ans: it impresses clients
What is the purpose of a traditional press release
Ans: it target markets to internet users
What is the purpose of sending a monthly newsletter
Ans: it gives people a chance to opt out of ever talking to your company again
What is meant by guerrilla marketing
Ans: Using resources such as time, energy and imagination rather than money to market
What is an auto-responder
Ans: a method of direction communication with clients
Why is it important to fine tune the timing of the ad and keywords used
Ans: to carefully target the customer base desired, not wasting impressions and clicks
What is the "active voice" style of writing ads?
Ans: Using "you" and not "I" or "we" – directing wording towards the customer
What is double opt in process?
Ans: someone must ask to be on your email list. And then verity by clicking a link they want to be on it
How do listeners decide what is a worthwhile podcast to continually listen to
Ans: having several hosts and a myriad of topics
Why is the subject line of any email campaign important?
Ans: it is all the receiver sees besides the email address until they open the email
How is “open rat” important
Ans: it lets the company know how many people bought a product
Why are affiliates not the same as having a sales force?
Ans:The affiliate only drives traffic, they do not necessarily convert them to sales
How is the pricing model of a click determined
Ans: google sets the price worldwide
What is the formula for calculating cost per customer acquisition
Ans: total marketing budget for a specific period divided by the number of new customers for that same period
How much would a company pay for the given example: ad displays 20 times. 2 users click the ad. Cost per click is 5 cents
Ans: 10 cents
What is “cost per action ”
Ans: a payment agreement where a specific action creates a payable event for the affiliate. Such as a click a purchase. Number of page views
What is an “impression”?
Ans: When your ad is displayed on a page online, not necessarily clicked on
Which of the following is valuable in increasing a page rank
Ans: quantity of links from other highly ranked pages to your site
What is meant by”web 2.0”
Ans: internet companies who focus on retail sales
What is affiliate marketing
Ans: when a 3rd party helps market your business. And in turn your pay them a commission based on sales as aresult of their efforts
Which of the following are podcasts least likely to target
Ans: sales
Question:
Why would a firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
c. It gives the firm more control over its marketing budget.
d. It is unconventional and can often leave a lasting impression on potential customers
Answer: It gives the firm more control over its marketing budget.
Question:
Why is affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.
c. It guarantees increased sales
d. It is complex so not many people utilize it
Answer: It guarantees increased sales
Question:
What is meant by “niche marketing”?
a. Targeting a broad based group of people
b. Targeting a very specific demographic
c. Advertising on the television
d. Advertising only online
Answer: Targeting a broad based group of people
Question:
How can a podcast be used to drive customers to a website?
a. By only hosting the podcast on the website
b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information
c. By making the podcast a premium one which costs money
d. By telling the listeners that they need your product
Answer: By telling the listeners that they need your product.
Question:
What is “cost per customer acquisition”?
a. The amount a company pays a customer to try their product
b. The average cost of marketing spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Answer: The amount a company pays a customer to try their product
Question:
How can supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for download along with the link to the podcast
c. The listener has to go to a special site only during the podcast
d. The listener must pay for any additional materials
Answer: The listener has to go to a special site only during the podcast
Question:
What is a “value proposition”?
a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company will make more money
d. A statement as to how the company adds value for customers
Answer: The pricing of the product
Question:
How important is content on a site when optimizing it?
a. Not important at all does not factor in
b. Mildly important to keep customers happy
c. It is the only thing which creates a higher ranking in search engines
d. Very important new content especially
Answer: It is the only thing which creates a higher ranking in search engines
Question:
Which of the following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may search for
c. Using small words which take up space and do not add value
d. Using words such as “new, exciting, special offer”
Answer: Using small words which take up space and do not add value
Question:
What should a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve their site in order to maintain their ranking
c. Revise the site once in awhile
d. Sell advertising on their site
Answer: Sell advertising on their site
Question:
Why would a company possibly want to spend more on PPC early on?
a. It costs less early on
b. To drive traffic to their site and increase awareness
c. To let the competition know they are serious
d. To sell more products
Answer: To drive traffic to their site and increase awareness
Question:
What is meant by “white hat”?
a. When markets show up for work wearing white hats
b. Dishonest techniques for gaining higher ranking
c. Ethical and honest methods of increasing page ranking
d. Soft ware use to increase ranking
Answer: When markets show up for work wearing white hats
Question:
Why are purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far more people than the company has in its contacts
c. They make up fake emails to sell
d. They are not targeted at customers specific to your company and have high bounce rates
Answer: They make up fake emails to sell
Question:
Why has web marketing become a popular form of marketing?
a. It is much cheaper than other forms and often more effective
b. Television advertising is being offered less
c. It is easier than traditional marketing
d. It has been heavily advertised
Answer: It has been heavily advertised
Question:
What is one unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
b. It brings additional traffic to a site
c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission
d. It is only paid for based on successful selling
Answer: It brings additional traffic to a site
Question:
Why would a company hire internet marketing specialists if marketing is relatively easy to do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
d. Hired experts can drive the best results of campaigns and help guide the company in its marketing
Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing
Question:
Which 3 industries are the largest users of affiliate marketing?
a. Prescription drugs, electronics, child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
d. Computer equipment, auto manufacturers , construction
Answer: Computer equipment, auto manufacturers, construction
Question:
What is A/B testing?
a. Testing 2 products to see which is safer
b. Using 2 versions of an ad measuring results to see which one is more effective
c. Testing 2 products to see which one sells more
d. Using 2 versions of an ad to see which one has less bounce rate
Answer: Using 2 versions of an ad measuring results to see which one is more effective
Question:
What are the four P’s of marketing?
a. Placement, production, procurement, procedures
b. Product, price, place, promotion
c. Position, price, production, premature
d. Product, promotion, procedures, procurement
Answer: Product, promotion, procedures, procurement
Question:
What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?
a. It keeps the marketing staff busy in down times
b. It impresses clients
c. A well maintained blog will help increase page rank with search engines
d. It makes the company seem larger than it is
Answer: It impresses clients
Question:
What is the purpose of a traditional press release?
a. Is acts as a direct marketing sales tool
b. It can be mailed out to potential clients
c. It announces company information to a widely dispersed group of people
d. It target markets to internet users
Answer: It target markets to internet users
Question:
What is the purpose of sending a monthly newsletter?
a. It creates work for employees at the company
b. It builds branding creates awareness and connection with potential clients
c. It gives people a chance to opt out of ever talking to your company again
d. Required by law
Answer: It gives people a chance to opt out of ever talking to your company agin
Question:
What is meant by “guerilla marketing”?
a. Using resources such as time, energy and imagination rather than money to market
b. Using advertising spots which utilize gorillas to capture the audience
c. Having a large scale marketing budget
d. Using television ads instead of web ads
Answer: Using resources such as time, energy and imagination rather than money to market
Question:
What is an auto-responder?
a. A person who replaces to all emails for the company
b. An automatic email message sent to someone who takes an action such as submitting a form on a company website
c. A method of direction communication with clients
d. An email relay system
Answer: A method of direction communication with clients
Question:
Why is it important to fine tune the timing of the ad and keywords used?
a. It costs less in later hours
b. To be sure to spend more money on marketing
c. Required by law
d. To carefully target the customer base desired, not wasting impressions and clicks
Answer: To carefully target the customer base desired, not wasting impressions and clicks
Question:
What is the “active voice” style of writing ads?
a. Using “you” and not “I” or “we”- directing wording towards the customer
b. Writing in the first person
c. Writing in the third person
d. Speaking omnisciently
Answer: Writing in the third person
Question:
What is a double opt in process?
a. Someone must email the firm twice to get on a list
b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice to get off an email list
d. Someone has to send an email confirming an online purchase
Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it
Question:
How do listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high quality content
b. If it’s funny
c. Broad based podcasts with no general direction
d. Having several hosts and a myriad of topics
Answer: Having several hosts and a myriad of topics
Question:
Why is the subject line of any email campaign important?
a. It gives the person an opportunity to delete the email before reading it
b. It is all the receiver sees besides the email address until they open the email
c. It let the receiver know they are about to be sold something
Answer: It is all the receiver sees besides the email address until open the email
Question:
How is the “open rate” important?
a. It tells the company how many people clicked on the links in the email
b. It lets the company know how many people bought a product
c. It is the number of people who received the mail
d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was
Answer: it lets the company know how many people bought a product
Question:
Why are affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based anywhere in the world
c. The affiliate only drives traffic, they do not necessarily convert them to sales
d. The affiliates have limited availability
Answer: The affiliates have limited availability
Question:
How is the pricing model of a click determined?
a. Standardized rate for the ad
b. Google sets the price worldwide
c. Ads always cost more in later months
d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list
Answer: Google sets the price worldwide
Question:
What is the formula for calculating cost per customer acquisition?
a. Marketing spent on television divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by all customers ever
d. Total marketing budget for a specific period divided by the number of new customers for that same period
Answer: Total marketing budget for a specific period divided by the number of new customers for that same period
Question:
How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.
a. 90 cents
b. 10 cents
c. 20 cents
d. 1 cents
Answer: 10 cents
Question:
What is “cost per action”?
a. Same as pay per click
b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views
c. A payment agreement where costs change depending on volume
d. The product cost
Answer: Same as pay per click
Question:
What is an “impression”?
a. When a person buys a product from a site
b. When your ad is displayed on a page online, not necessarily clicked on
c. When an ad is clicked on when an ad on
d. When an ad makes an impression on a client
Answer: When your ad is displayed on a page online, not necessarily clicked on
Question:
Which of the following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
c. Quantity of links from other highly ranked pages to your site
d. No contact information
Answer: Quantity of links from other highly ranked pages to your site
Question:
What is meant by “web 2.0”?
a. The resurgence of internet companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the dot com bust
c. Sites made using new technology
d. Internet companies who focus on retail sales
Answer: Internet companies who focus on retail sales
Question:
What is affiliate marketing?
a. Same as guerilla marketing
b. Selling ad space on your site
c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
d. Pay per click marketing
Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts
Question:
Which of the following are podcasts least likely to target?
a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Answer: Sales
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